43 min listen
The Single Most Important Skill for You to Master
The Single Most Important Skill for You to Master
ratings:
Length:
53 minutes
Released:
Feb 24, 2016
Format:
Podcast episode
Description
Regardless of your field, one of the most important skill sets to master is knowing how to effectively connect with, communicate with, and influence your clients. The formula I rely on for this – whether I’m selling, writing, or developing a podcast – is the Context Creation formula. This episode will give you the elements you’ll need to implement this strategy in your life immediately.
It’s changed a little bit over the years but I’ve narrowed the Context Creation formula to five major components:
1. ACK – Acknowledge Your Audience
2. ETW – Enter Their World
3. ENR – Enroll Your Audience
4. WIIFT – What’s In It For Them?
5. ETR + BVA – Earn The Right + Be Vulnerable and Authentic
ACK + ETW + ENR + WIIFT + [ETR+BVA] = Context Creation
“When you’re vulnerable, people fall in love with you.” – Jon Berghoff
CLICK TO TWEET
TRANSCRIPTS
Download the Transcript for Episode #112 (PDF)
JOIN THE CONVERSATION
>>If you enjoyed this post, if it added value to your life, please leave a quick comment below and SHARE with your friends. Thank YOU for paying it forward! :^)
COMMENT QUESTION: What is your big takeaway?. Write it in the comments below.
SUBMIT A QUESTION
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EPISODE RESOURCES
Jon Berghoff
Ronda Rousey Discusses Her UFC Upset
BYEBonline course
The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)
Bulk orders of The Miracle Morning
MiracleMorning.com
The Miracle Morning Community
Your Podcast Guru
It’s changed a little bit over the years but I’ve narrowed the Context Creation formula to five major components:
1. ACK – Acknowledge Your Audience
2. ETW – Enter Their World
3. ENR – Enroll Your Audience
4. WIIFT – What’s In It For Them?
5. ETR + BVA – Earn The Right + Be Vulnerable and Authentic
ACK + ETW + ENR + WIIFT + [ETR+BVA] = Context Creation
“When you’re vulnerable, people fall in love with you.” – Jon Berghoff
CLICK TO TWEET
TRANSCRIPTS
Download the Transcript for Episode #112 (PDF)
JOIN THE CONVERSATION
>>If you enjoyed this post, if it added value to your life, please leave a quick comment below and SHARE with your friends. Thank YOU for paying it forward! :^)
COMMENT QUESTION: What is your big takeaway?. Write it in the comments below.
SUBMIT A QUESTION
Do you have a question you would like answered on a future podcast? Click the button below.
EPISODE RESOURCES
Jon Berghoff
Ronda Rousey Discusses Her UFC Upset
BYEBonline course
The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)
Bulk orders of The Miracle Morning
MiracleMorning.com
The Miracle Morning Community
Your Podcast Guru
Released:
Feb 24, 2016
Format:
Podcast episode
Titles in the series (100)
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