What did it take for our guest today to help an eco surfboard startup become an industry authority and leader? What do we need to inspire a collective shift to valuing our needs over our desires?   Mark Price, CEO of Firewire surfboards and former executive at Reef and RipCurl, shares his wisdom with you.   HIGHLIGHTS: [7:40] Mark walks through the process of manufacturing conventional surfboards versus Firewire's eco-conscious surfboards. [11:49] Mark's greatest personal challenge in growing Firewire from a startup. [16:08] How Mark balances longterm vision with current goals. [20:32] What Mark believes has been key to Firewire going from startup to becoming a global authority. [21:49] Kaméa: "What do you see as a common struggle that eco entrepreneurs face today?" [22:16] Mark: "If you're looking to start a company with an eco component, that cannot be the only point of difference." [25:57] Mark: "You have to be optimistic and fight the good fight."   Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!