Howard retired from Starbucks after 21 years, where he led both the domestic business, as President of North America, and was the founding President of Starbucks International. He participated in the growth of the company from 28 stores to over 15,000. He has written two books: The Magic Cup and It's Not About the Coffee. Sponsors: LegalZoom: Invest your time and money in your business, and use LegalZoom for the legal stuff. Save even more by entering EOF in the referral box at checkout! Braintree: Looking for an easier way to accept payments from your customers? Braintree lets you accept all forms of payment in over one hundred and thirty currencies!