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How To Get Your First 100 Customers with Matthew Bernman EP 201: EP 201 Matthew Bernman of Sonar

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Matthew Bernman of Sonar, a business that makes is super convenient for customers to chat with the companies they buy from. Listen as Nathan asks Matthew about his journey into the startup game, Sonar’s financial backing, and their long-term development goals.
Time Stamped Show Notes:01:09 – Nathan’s introduction 01:39 – Welcoming Matthew to the show01:52 – Why he left 500 Startups02:08 – Matthew always wanted to jump back into the startup game03:09 – Used to work with Teamly—a company that folded04:10 – Convertible note versus equity05:03 – Lead Cap negotiation05:34 – How Sonar makes money06:00 – 120 paying customers, on average contributing $2K per month07:30 – Customer acquisition is primarily through word of mouth08:05 – Month over month revenue increase is 35%09:20 – Inbound leads tend to convert at a much higher rate09:48 – 3rd party integration will also be a growth driver10:22 – Want to hit $1M ARR in 201611:49 – The interest is in taking a lasting vestment in the company
Famous 5Favorite Book? – NoneWhat CEO do you follow?— None What is your favorite online tool?— TrelloDo you get 8 hours of sleep?— YesIf you could let your 20 year old self know one thing, what would it be?—It’s all about who you know and forming good relationships—you can’t do it yourself.
2 Key Points:You need help so involve other people in your life.Understand the differences between a convertible note and an equity round.
Resources Mentioned:Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.Host Gator - Powerful web hosting made easy and affordable.Trello – The online tool Matthew can’t live without
Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at
The Top is FOR YOU if you are:
A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)
STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)
An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)
The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).
Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.
Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at

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