When you’re first starting off with your business, it’s easy to find yourself doing literally anything for anybody. But as you gain more experience, and discover what you’re really great at, it becomes crucial to specialize. Join me as I coach Sommer Poquette on where and how to specialize in her business. Sommer is a social media expert who has built a 5 figure business offering social media services in her local market. On this call, Sommer and I do a deep dive on her business to determine her area of expertise. The goal is to figure out how she can niche down,  serve fewer clients paying higher prices and set herself apart as a specialist. We also talk through how she can handle phasing out existing clients who don’t fit into her plan moving forward. At the end of the day, it’s about reducing complexity in the business and narrowing down to a specific niche. Specialize! It makes it so much easier to get visibility and get referrals. Connect With Sommer Poquette: Keep It Real Social Facebook Pinterest Instagram LinkedIn Twitter Connect With Natalie: Instagram Books or Tools or Events Mentioned: Built to Sell, by John Warrillow Loom Kolbe Other Links Mentioned: BizChix on Instagram Shark Tank TV Show The Profit TV Show BizChix Episodes Mentioned: 332: [On Air Coaching] How to Get More Time and Control with Deanna Gillingham 241: Learn How to Profit First with Mike Michalowicz Other On Air Coaching Calls Work With US: One Day Mastermind CEOCHIX Mastermind ProfitChix Mastermind GrowthChix Accelerator Program Strategy Session Listen to Stacking Your Team Join the BizChix Community This episode was first published at BizChix.com.