13 min listen
Why Speakers Need To Be Good Copywriters (And How To Become Better) with Ray Edwards
Why Speakers Need To Be Good Copywriters (And How To Become Better) with Ray Edwards
ratings:
Length:
35 minutes
Released:
Mar 29, 2016
Format:
Podcast episode
Description
What’s the link between copywriting and public speaking? On today's episode of The Speaker Lab my good friend Ray Edwards joins us to answer that question.
Ray is one of the most successful copywriters in the industry and he shares how having solid copy helped him create a thriving speaking career. His early career days were in radio: as a DJ and in the corporate side.
However he had the foresight to see the possibilities of the Internet and left to pursue online marketing, promotions and copywriting. Later his success in the online world would lead him into public speaking, a pursuit we talk more about on this episode.
Today, Ray offers his advice on how to use copywriting in the most effective way for your speaking business, how to test out your ideas, and how to integrate persuasion into your career. Listen in to hear all of that and so much more on this episode of The Speaker Lab!
THE FINER DETAILS OF THIS SHOW
The three different types of speakers, according to Ray.
What is price anchoring and how can you use it?
The seven keys to more powerful copywriting.
What is the "so what" test?
How to approach selling as a shepherd, not a wolf.
What is P.A.S.T.O.R and how can you use it to help you?
The importance of representing the client well.
How to get a great testimonial from a employer.
And much, much more!
EPISODE RESOURCES
Ray Edwards' web site
Ray's media kit
Ray's gift to you!
Ray Edwards on Twitter
Ray Edwards on Facebook
Ray Edwards on Instagram
Ray Edwards on LinkedIn
Reserve your spot for The Speaker Lab Live webinar!
The Speaker Lab Facebook group
Top Speakers Tips
Got questions? Send them in here!
Email me!
Subscribe on iTunes, and leave us a rating or review!
Ray is one of the most successful copywriters in the industry and he shares how having solid copy helped him create a thriving speaking career. His early career days were in radio: as a DJ and in the corporate side.
However he had the foresight to see the possibilities of the Internet and left to pursue online marketing, promotions and copywriting. Later his success in the online world would lead him into public speaking, a pursuit we talk more about on this episode.
Today, Ray offers his advice on how to use copywriting in the most effective way for your speaking business, how to test out your ideas, and how to integrate persuasion into your career. Listen in to hear all of that and so much more on this episode of The Speaker Lab!
THE FINER DETAILS OF THIS SHOW
The three different types of speakers, according to Ray.
What is price anchoring and how can you use it?
The seven keys to more powerful copywriting.
What is the "so what" test?
How to approach selling as a shepherd, not a wolf.
What is P.A.S.T.O.R and how can you use it to help you?
The importance of representing the client well.
How to get a great testimonial from a employer.
And much, much more!
EPISODE RESOURCES
Ray Edwards' web site
Ray's media kit
Ray's gift to you!
Ray Edwards on Twitter
Ray Edwards on Facebook
Ray Edwards on Instagram
Ray Edwards on LinkedIn
Reserve your spot for The Speaker Lab Live webinar!
The Speaker Lab Facebook group
Top Speakers Tips
Got questions? Send them in here!
Email me!
Subscribe on iTunes, and leave us a rating or review!
Released:
Mar 29, 2016
Format:
Podcast episode
Titles in the series (100)
004: Q&A: How To Organize Your Talk: 004: Q&A: How To Organize Your Talk by The Speaker Lab Podcast