Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Martha Stewart Living's Elizabeth Graves: 'The brand will always be relevant with any demographic'

Martha Stewart Living's Elizabeth Graves: 'The brand will always be relevant with any demographic'

FromThe Digiday Podcast


Martha Stewart Living's Elizabeth Graves: 'The brand will always be relevant with any demographic'

FromThe Digiday Podcast

ratings:
Length:
28 minutes
Released:
Sep 11, 2018
Format:
Podcast episode

Description

Martha Stewart was an influencer before social media influencers existed. Elizabeth Graves, the editor in chief of Martha Stewart Living, says modernizing brand is work in progress but doesn’t need too much effort. In our latest podcast, Graves reveals how she retains the audience who has stuck with the brand over the years while onboarding the younger demographic, taking a brand beyond personality and more.
Released:
Sep 11, 2018
Format:
Podcast episode

Titles in the series (100)

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.