42 min listen
USA Today Network CRO Kevin Gentzel
FromAd Age Ad Lib
ratings:
Length:
39 minutes
Released:
Aug 16, 2018
Format:
Podcast episode
Description
A zen koan for 2018: How, as a media company today, does one build both scale and trust? It might be easy to cultivate one, but it often comes at the expense of the other. The USA Today Network has managed to do both. With 109 local papers scattered throughout the country, the newspaper company has certainly cobbled together scale. And the journalists on the ground are putting the lie to the idea of “fake news,” picking up three Pulitzers for the network this year alone. Still, news is a tough business. And local news is even tougher. USA Today Network has seen continued growth in digital revenue, but not enough to offset declines in traditional advertising. Tasked with solving that riddle is Kevin Gentzel, who joins us on the podcast today.
Released:
Aug 16, 2018
Format:
Podcast episode
Titles in the series (100)
Adam Moss: The New York Magazine editor is Ad Age’s Editor of the Year — and the title he’s edited since 2004 is the Magazine of the Year. by Ad Age Ad Lib