33 min listen
285: How to Write a Killer LinkedIn Profile, with Brenda Bernstein
285: How to Write a Killer LinkedIn Profile, with Brenda Bernstein
ratings:
Length:
45 minutes
Released:
Feb 20, 2017
Format:
Podcast episode
Description
Brenda Bernstein: How to Write a KILLER LinkedIn Profile
Brenda Bernstein is the Founder and Senior Editor at The Essay Expert and the author of How to Write a KILLER LinkedIn Profile*, a book that held the #1 best-seller spot in Amazon’s business writing skills list for 2 years.
Key Points
LinkedIn profiles are very important for job seekers.
Your headline is the most important place to have keywords.
Don’t include your company name in your headline unless it has cachet.
In your experience section, emphasize your current job and make sure it has the best description.
Think of three key words you want to come across in your profile photo.
Make sure you have a 100% completed profile to get boosted by LinkedIn’s algorithms.
Write your summary in first-person.
If you have a very uncommon or unclear job title, it’s okay to write one that people would understand, so long as it’s accurate.
Recommendations are important because they’re the only way on LinkedIn to really prove who you are and what you’ve actually done.
When you request a connect, don’t just use the standard one, write a custom request.
Resources Mentioned
How to Write a KILLER LinkedIn Profile* by Brenda Bernstein
Wordle.net
LinkedIn’s Overused Buzzwords for 2017 – Do You Really Need to Avoid Them?
LinkedIn profile review services by Brenda
Book Notes
Download my highlights from How to Write a KILLER LinkedIn Profile in PDF format (free membership required).
Related Episodes
How To Get The Most From LinkedIn, with Donna Schilder (episode 101)
How To Create A Personal Knowledge Management System, with Bonni Stachowiak (episode 129)
How Twitter Can Help You Lead, with Joel Comm (episode 242)
Discover More
Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.
Brenda Bernstein is the Founder and Senior Editor at The Essay Expert and the author of How to Write a KILLER LinkedIn Profile*, a book that held the #1 best-seller spot in Amazon’s business writing skills list for 2 years.
Key Points
LinkedIn profiles are very important for job seekers.
Your headline is the most important place to have keywords.
Don’t include your company name in your headline unless it has cachet.
In your experience section, emphasize your current job and make sure it has the best description.
Think of three key words you want to come across in your profile photo.
Make sure you have a 100% completed profile to get boosted by LinkedIn’s algorithms.
Write your summary in first-person.
If you have a very uncommon or unclear job title, it’s okay to write one that people would understand, so long as it’s accurate.
Recommendations are important because they’re the only way on LinkedIn to really prove who you are and what you’ve actually done.
When you request a connect, don’t just use the standard one, write a custom request.
Resources Mentioned
How to Write a KILLER LinkedIn Profile* by Brenda Bernstein
Wordle.net
LinkedIn’s Overused Buzzwords for 2017 – Do You Really Need to Avoid Them?
LinkedIn profile review services by Brenda
Book Notes
Download my highlights from How to Write a KILLER LinkedIn Profile in PDF format (free membership required).
Related Episodes
How To Get The Most From LinkedIn, with Donna Schilder (episode 101)
How To Create A Personal Knowledge Management System, with Bonni Stachowiak (episode 129)
How Twitter Can Help You Lead, with Joel Comm (episode 242)
Discover More
Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.
Released:
Feb 20, 2017
Format:
Podcast episode
Titles in the series (100)
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