Prof. Bradley Shapiro Is On The Cutting Edge of Measuring Advertising

Social Listening, HARO to HERO, and a Little Pesticide: In this Marketing Over Coffee: Learn about Social Media Tool Consolidation, Free AI Resources, Review Strategies and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite The Bank of America Boston Marathon! Nothing is replacing Twitter for live news Meta shutting down Crowdtangle Hootsuite acquiring Talkwalker 5:48 Wix Studio […] The post Social Listening, HARO to HERO, and a Little Pesticide appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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AI Based Search, Attribution, and Faster Editing!: In this Marketing Over Coffee: Learn about Gemini 1.5, Gen AI for Agencies, Gran Turismo and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Alphabet talking to Morgan Stanley about making an offer for Hubspot – an exclusive from Reuters […] The post AI Based Search, Attribution, and Faster Editing! appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Equity and Human Centered Design: In this Marketing Over Coffee: Learn about Equity, Equality, How to Screen Your Content, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Author Minal Bopaiah talks to us about her latest book: Equity – How to Design Organizations Where […] The post Equity and Human Centered Design appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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The Video Strategies that Made Twitter Hundreds of Millions: In this Marketing Over Coffee: Ted Harrison talks about what makes people pay attention to videos! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Starting with Adobe Premiere at Summer Camp Weber Shandwick Dallas to NY Working at Twitter creating video […] The post The Video Strategies that Made Twitter Hundreds of Millions appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Now With More Groking Data Analysts: In this Marketing Over Coffee: Learn about Adding Data Science to Your Team, Rendering Video, Media Servers and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Data Analyst vs. Marketing Analyst vs. Data Scientist When do you need to hire […] The post Now With More Groking Data Analysts appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Now with More Electric Porsches!: In this Marketing Over Coffee: The World’s Smartest Man, Saul Colt returns to talk Electric Cars, Mad Magazine, Nike and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights 2011 Marketing Over Coffee Award Winner Saul Colt Returns!! The 19th Anniversary […] The post Now with More Electric Porsches! appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Now with more ABM, AI, and AB: In this Marketing Over Coffee: Learn about Account Based Marketing, AI Video, Testing and more! Direct Link to File Brought to you by our sponsor:The Generative AI for Marketing Course from Trust Insights San Diego for Social Media Marketing World to London ABM Join the Analytics for Marketers Slack Group! Open AI Sora for Video […] The post Now with more ABM, AI, and AB appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Jenny Li Fowler on Organic Social Media Strategy: In this Marketing Over Coffee: Learn about Social Media Strategy, Channel Selection and more! Direct Link to File Brought to you by our sponsors: The Generative AI for Marketing Course from Trust Insights The book: Organic Social Media – How To Build Flourishing Online Communities from Kogan Page Television journalism inspired by Connie Chung Left […] The post Jenny Li Fowler on Organic Social Media Strategy appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Bard Falling, Pop Star Rising: In this Marketing Over Coffee: Learn about Google Gemini, Switfies, Word Runner and more! Direct Link to File Brought to you by our sponsor: The Generative AI for Marketing Course from Trust Insights Google Gemini retires The Bard Standard prompts and how to beat them Using JSON for prompts Microsoft’s CoPilot Nice Super Bowl Roundup […] The post Bard Falling, Pop Star Rising appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Now with More Mariachi Button!: In this Marketing Over Coffee: Learn about Photoshop Generative AI, the Mariachi Button, Taylor Swift and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights Trust Insights Livestream – Update on Photoshop and Generative AI Photoshop in the Browser Adobe Express and […] The post Now with More Mariachi Button! appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Now with More Taylor Swift Fans!: In this Marketing Over Coffee: Learn about Email Deliverability, Swifties, Apple Vision, Echo Studio and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights Email Deliverability Day! Trust Insights Livestream on setting up email for maximum deliverability The Taylor Swift standing army […] The post Now with More Taylor Swift Fans! appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Mordy Oberstein of Wix on Site Management and SEO: In this Marketing Over Coffee: Learn about content management, brand repair, SEO at scale and more! Direct Link to File Brought to you by our sponsors: LinkedIn and The Generative AI for Marketing Course from Trust Insights Talking with Head of SEO Brand for Wix Mordy Oberstein Formerly at SEMRush Economies of scale that make […] The post Mordy Oberstein of Wix on Site Management and SEO appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Now With More Fake Comments: In this Marketing Over Coffee: Learn about the LinkedIn Algorithm, fake comments, Apple Vision Pro and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights How the LinkedIn Algorithm Works AI generated comments (aka turds) Fixing Email Deliverability What do Instagram Influencers […] The post Now With More Fake Comments appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Marconi Plays the Mamba: In this Marketing Over Coffee: Learn about how we built this podcast, Stanley Tumblers, Synthetic Influencers and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights OpenAI did not go to Microsoft The GPT store opens Mixtral and other multi-modals like Meta’s […] The post Marconi Plays the Mamba appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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2023 Year End Wrap Up!: In this Marketing Over Coffee: Learn about the biggest events, best gear, most important media and more! Direct Link to File Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights Special Guest Katie Robbert! NYT Article on Tech Collapse Special Pre-Order Discount on the newest Generative AI for […] The post 2023 Year End Wrap Up! appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Talking Content Marketing Strategy with Robert Rose: In this Marketing Over Coffee: In this episode learn why most organizations fail at content strategy, how you can build an effective strategy, and more! Direct Link to File Brought to you by our sponsor: Trust Insights and Miro Discovering Content Marketing as a Silicon Valley CMO Chief Strategy Advisor with The Content Marketing Institute […] The post Talking Content Marketing Strategy with Robert Rose appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Eric Schwartzman on the Myth of Organic SEO: In this Marketing Over Coffee: In this episode learn about Negative SEO, Entity Poisoning, PR vs. The Algorithm, and more! Direct Link to File Brought to you by our sponsor: Miro Previous Interview on The Digital Pivot – Secrets of Online Marketing Get the White Paper: Defend Your Reputation After years of doing consulting on […] The post Eric Schwartzman on the Myth of Organic SEO appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Use Generative AI for Marketing!: In this Marketing Over Coffee: Learn about what’s going on at OpenAI, How Trust Insights can teach you to use Generative AI, What Gear to Buy, and more! Direct Link to File Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights What’s going on at OpenAI? What should […] The post Use Generative AI for Marketing! appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Dan Ariely Talks About Misbelief: In this Marketing Over Coffee: Professor Ariely talks about what makes rational people believe irrational things Direct Link to File Brought to you by our sponsor: Miro Buy a copy of Misbelief now Unlike his previous works that started with research, this was sparked by personal experience Starting with stress Why are the stories so […] The post Dan Ariely Talks About Misbelief appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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OpenAI, Hubspot, Substack and More!: In this Marketing Over Coffee: Learn about the latest new AI features, acquisitions, gluten free cookies and more! Direct Link to File Brought to you by our sponsor: Miro Price cuts for OpenAI and other announcements from DevDay GPT4 Turbo and it includes vision Assistance API DALL-E 3 Custom GPTs Key roles in your AI […] The post OpenAI, Hubspot, Substack and More! appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Catching up with Christopher Lochhead: In this Marketing Over Coffee: Christopher talks about the 22 Laws of Category Design and more! Direct Link to File Warning: Explicit language Previous interview on Category Design (includes that time Lochhead destroyed our marketing department) Mike Damphousse on Category Design A tip of the hat to the 22 Laws of Branding Category Pirates – […] The post Catching up with Christopher Lochhead appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Matt Rogers of W.B. Mason on Dealing with Constant Disruption: In this Marketing Over Coffee: Learn about how the beloved W.B. Mason brand fought through Covid, Big Box Stores, Online Retailers and more! Direct Link to File Brought to you by our sponsor: Dash Hudson Thanks to Dean Elizabeth Stringer Keefe from the Stonehill Graduate & Professional Studies Program Graduating from Stonehill and taking a […] The post Matt Rogers of W.B. Mason on Dealing with Constant Disruption appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Now with More Games, Threads, and Fairness!: In this Marketing Over Coffee: Learn about Activision Acquisition, AI Bias, Screenshots, and More!! Direct Link to File Brought to you by our sponsors: Notion and Stonehill College Activision Blizzard King – $69 billion, biggest buyout in gaming history: WoW, Candy Crush and maybe Starcraft? Guitar Hero? No new consoles because AI is taking all the chips? […] The post Now with More Games, Threads, and Fairness! appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Crisis Communications with Gini Dietrich!: In this Marketing Over Coffee: Learn about the key elements of a Crisis Communication Plan and More!! Direct Link to File Brought to you by our sponsors: Dash Hudson and Stonehill College Gini catching up on Succession How social media dragged Crisis Comms out of a niche practice to something every company needs The difference between […] The post Crisis Communications with Gini Dietrich! appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Now with More Large Multi-Modal Models, and Taylor Swift: In this Marketing Over Coffee: Learn about Llama 2 Long, Taylor Swift Ruling the Earrth, AI, Pet Detection, and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and Dash Hudson Llama 2 Long AI can see – The Large MultiModal Models are here – Upload images to Google Bard, GPT-4V now rolling […] The post Now with More Large Multi-Modal Models, and Taylor Swift appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Catching up with Julien Smith of Practice: In this Marketing Over Coffee: Learn about the earliest podcasts, Trust Agents, Flinch and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and Notion CEO of Practice.do Raised over $150M with Breather Podcasting way before true crime podcasts were hotter than Beanie Babies The first hip hop podcast ever, cathing the ear […] The post Catching up with Julien Smith of Practice appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

20 min listen

iOS 17 Is Coming To Break All Your Tracking!: In this Marketing Over Coffee: Learn about Pumpkin Spice, AI Productivity, Holiday Forecasts and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn The Trio of Terror Returns: Pumpkin Spice, Black Friday and Cyber Monday Gartner says Inclusivity and ESG (environmental, social and governance) is more important than pricing: 48% plan to […] The post iOS 17 Is Coming To Break All Your Tracking! appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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DM Update with Brianne Baggetta and Meagan Stuart!: In this Marketing Over Coffee: Learn about the latest on the direct mail front with Bre and Meagan from The Mailworks! Direct Link to File Brought to you by our sponsors: Notion and LinkedIn Talking with Brianne Baggeta, President and CEO and Meagan Stuart, Director of Client Relations from The Mailworks Rebounding strong from Covid Market trends: […] The post DM Update with Brianne Baggetta and Meagan Stuart! appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Now with More Signals, XPro, and Virtual Mascots!: In this Marketing Over Coffee: Learn about the latest from Google, X, Virtual Influencers, Gender Bias and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn First reports of GA3 data zeroing out Google Signals – Where’d your traffic go? Google outbound links if you are in the generative search pilot 7:27 […] The post Now with More Signals, XPro, and Virtual Mascots! appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Louis Gudema on Bullseye Marketing: In this Marketing Over Coffee: Author Louis Gudema talks about marketing tactics and more importantly, how to prioritize them! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn The second edition of his book Bullseye Marketing: How to Grow Your B2B Business Faster is now available Starting with writing and […] The post Louis Gudema on Bullseye Marketing appeared first on Marketing Over Coffee Marketing Podcast. by Marketing Over Coffee Marketing Podcast

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Prof. Bradley Shapiro Is On The Cutting Edge of Measuring Advertising

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