Creato da SapientNitro

SapientNitro Insights

Series of thought leadership publications about the relevant industry trends shaping the marketing landscape. For a list of all current articles: http://sapient.com/insights

Motion & Animation - by Parvez Ahmed, Experience Technologist
Autore
SapientNitro - Insights, Issue 4
Autore
Our Storyscaping Approach - by Darren "Daz" McColl, Global Chief Brand Strategy Officer
Autore
Banking in The Customer Experience Era - by David Poole (Senior Strategist) and Jon Day (Director and Global Lead For Financial Services)
Autore
Where Have All The Brave Brands Gone? - by Kim Douglas, Vice President and Managing Director, Southeast Asia
Autore
On Engagement - by Donald Chesnut, Senior Vice President and Chief Experience Officer
Autore
China’s Wired Women and the Future of Global Consumption | By Evelina Lye (Regional Marketing Lead, APAC), Padmini Pandya (Strategic Business, Planning, APAC) and Sue Su (Manager, Marketing Strategy & Analysis, China)
Autore
Thinking Beyond Smartphones: Building In-Store Experiences - by Ryan Scott, Vice President, Global Strategy Lead Digital Marketing
Autore
In Retail: Virtual Reality
Autore
The IoT: A Revolution Is Under Way - by T.J. McLeish, Director of Experience Technology and Emerging Analytics
Autore
Analyzing the Chief Marketing Technologist | By Sheldon Monteiro (Chief Technology Officer), Hilding Anderson (Director, Research and Insights), and Scott Tang (Head of Global Consumer and Industry Research)
Autore
Reaching Maturity: Analytics Is Only As Good As Its Data - by Simon James, VP, Global Lead Performance Analytics
Autore
Planning (and Doing) Innovation | By By John Cain (VP, Marketing Analytics) and Zachary Jean Paradis (Director Experience Strategy), with contributions from Joel Krieger, Adrian Slobin, and Pinak Kiran Vedalankar
Autore
Applied Analytics: Creating Serendipity - by Neil Dawson, Chief Strategy Officer, United Kingdom
Autore
SapientNitro Insights 2014
Autore
The Game Changers:: Wisdom From A Tech Guru, Acclaimed Actor, & Sports Legend
Autore
Digitale Trends Läuten Wandel Beim Einkauf Im Ladengeschäft Ein
Autore
Connected Russia: An Evolving Digital Marketing Landscape - Insights 2014 Series
Autore
The Future of B2B - by Zachary Jean Paradis, Wolfgang Steiner
Autore
Generation Z: Rules To Reach The Multinational Consumer - by Sonica Singh
Autore
Evaluating Real-World Experience: A Study of Leading Brands - by Hilding Anderson & Rebecca Prettyman
Autore
Shopping in Increments: The Future of Online Behavior and Its Implications For CMOs - by Neil Dawson
Autore
Connecting Brands and Consumers at The Intersection of Technology and Story: Storyscaping - by Gaston Legorburu, Darren "Daz" McColl
Autore
Building Social Business and Brands: An Evolving Approach - by Annicaka Campbell-Dollaghan & Melissa Read, PHD
Autore
Brand Messaging in Real Time: Reaching The Always-On Customer - by Alan Schulman
Autore
Mobile Velocity: A Model For Selecting Global Markets - By: Razal Minhas, Sudip Mazumder, Dan Israel, Joshua Dye
Autore
The Future of The Store: Predictions and Significant Technologies - by Bhavyesh Maroo, Manuela Fortes, Jason Welsh
Autore
Retailers As Media Platforms: Seizing The Opportunity of In-Store Digital Marketing - by Andrew Light, Shanthi Barton
Autore
Five Technologies Enabling Connected, Always-On Environments - by Sheldon Monteiro
Autore
Leadership Lessons From Omnichannel Pioneers: Madonna, Ariana and Martha - by Kevin Nichols, Anne Casson
Autore
Delivering Big Data 'S Potential: A Marketer's Primer - by Bryan Smith
Autore
SapientNitro 2nd Annual In-Store Digital Retail Study: Exploring The Reality of The Digitally Enabled Store
Autore
The Innovative CMO: A Portfolio Approach Toward Marketing Investments - by Simon James
Autore
The Bottom Line On Experience: Measuring Return in The Age of Storytelling By: John Cain, Todd Cherkasky & Rick Robinson
Autore
Organizational Transformation: How To Change The Tyres Whilst Driving - by Phil Phelan
Autore

SapientNitro Insights

Motion & Animation - by Parvez Ahmed, Experience Technologist

SapientNitro - Insights, Issue 4

Our Storyscaping Approach - by Darren "Daz" McColl, Global Chief Brand Strategy Officer

Banking in The Customer Experience Era - by David Poole (Senior Strategist) and Jon Day (Director and Global Lead For Financial Services)

Where Have All The Brave Brands Gone? - by Kim Douglas, Vice President and Managing Director, Southeast Asia

On Engagement - by Donald Chesnut, Senior Vice President and Chief Experience Officer

China’s Wired Women and the Future of Global Consumption | By Evelina Lye (Regional Marketing Lead, APAC), Padmini Pandya (Strategic Business, Planning, APAC) and Sue Su (Manager, Marketing Strategy & Analysis, China)

Thinking Beyond Smartphones: Building In-Store Experiences - by Ryan Scott, Vice President, Global Strategy Lead Digital Marketing

In Retail: Virtual Reality

The IoT: A Revolution Is Under Way - by T.J. McLeish, Director of Experience Technology and Emerging Analytics

Analyzing the Chief Marketing Technologist | By Sheldon Monteiro (Chief Technology Officer), Hilding Anderson (Director, Research and Insights), and Scott Tang (Head of Global Consumer and Industry Research)

Reaching Maturity: Analytics Is Only As Good As Its Data - by Simon James, VP, Global Lead Performance Analytics

Planning (and Doing) Innovation | By By John Cain (VP, Marketing Analytics) and Zachary Jean Paradis (Director Experience Strategy), with contributions from Joel Krieger, Adrian Slobin, and Pinak Kiran Vedalankar

Applied Analytics: Creating Serendipity - by Neil Dawson, Chief Strategy Officer, United Kingdom

SapientNitro Insights 2014

The Game Changers:: Wisdom From A Tech Guru, Acclaimed Actor, & Sports Legend

Digitale Trends Läuten Wandel Beim Einkauf Im Ladengeschäft Ein

Connected Russia: An Evolving Digital Marketing Landscape - Insights 2014 Series

The Future of B2B - by Zachary Jean Paradis, Wolfgang Steiner

Generation Z: Rules To Reach The Multinational Consumer - by Sonica Singh

Evaluating Real-World Experience: A Study of Leading Brands - by Hilding Anderson & Rebecca Prettyman

Shopping in Increments: The Future of Online Behavior and Its Implications For CMOs - by Neil Dawson

Connecting Brands and Consumers at The Intersection of Technology and Story: Storyscaping - by Gaston Legorburu, Darren "Daz" McColl

Building Social Business and Brands: An Evolving Approach - by Annicaka Campbell-Dollaghan & Melissa Read, PHD

Brand Messaging in Real Time: Reaching The Always-On Customer - by Alan Schulman

Mobile Velocity: A Model For Selecting Global Markets - By: Razal Minhas, Sudip Mazumder, Dan Israel, Joshua Dye

The Future of The Store: Predictions and Significant Technologies - by Bhavyesh Maroo, Manuela Fortes, Jason Welsh

Retailers As Media Platforms: Seizing The Opportunity of In-Store Digital Marketing - by Andrew Light, Shanthi Barton

Five Technologies Enabling Connected, Always-On Environments - by Sheldon Monteiro

Leadership Lessons From Omnichannel Pioneers: Madonna, Ariana and Martha - by Kevin Nichols, Anne Casson

Delivering Big Data 'S Potential: A Marketer's Primer - by Bryan Smith

SapientNitro 2nd Annual In-Store Digital Retail Study: Exploring The Reality of The Digitally Enabled Store

The Innovative CMO: A Portfolio Approach Toward Marketing Investments - by Simon James

The Bottom Line On Experience: Measuring Return in The Age of Storytelling By: John Cain, Todd Cherkasky & Rick Robinson

Organizational Transformation: How To Change The Tyres Whilst Driving - by Phil Phelan