Marketing

Scott Galloway, clinical professor of marketing at the New York University Stern School of Business and founder of business intelligence firm, L2 Inc, recently proclaimed that “the biggest threat to retail is experiences”. As wages remain stagnant an

The pace of change within Australia’s buoyant marketing sector is virtually unprecedented. New roles have emerged that didn’t even exist a decade ago. Social media, augmented reality (AR), artificial intelligence (AI) and voice activation are the typ

Only 29% of Australian employees perceive a strong match between how their employer represents itself and their experience in the workplace. Globally, 32% of employees post messages, videos or pictures about their employer. BETTER RECRUITMENT: emplo

In his early years of teaching, Jared Cooney Horvath was surprised at the amount of hype around the brain. It was, unfortunately, only hype. “The brain was getting really sexy,” he recalls. “Everyone was coming into our school saying ‘you need to kno

As professional marketers, we are already acutely aware that Artificial Intelligence (AI) is going to be big. It will kill off existing industries and create many new ones. It will change the way we live, work and play. Very few aspects of our lives

With almost three decades’ experience at BT (British Telecommunications) Global Services, Millard’s roles have included stints as a human factors researcher, a customer contact strategy consultant and a customer contact futures project manager. Durin

Carolyn Hyams is the digital marketing director of leading recruitment brands Aquent, Vitamin T and Firebrand. For an impressive 16 years, she has been instrumental in shaping these brands to become more than just recruitment companies. With all thre

After 15 years in the liquor and hospitality industries, Ben Cairns (pictured centre) joined partners Stephen Wools (left) and Josh Lefers (right) to work on the East 9th Brewing Company based in Melbourne. The three work across all parts of the busi

It may not be the first race of Spring Carnival, but for the foodie, the fun and the fashion conscious, the Caulfield Cup is when things really kick off each year. In its 2016 event review, Melbourne Racing Club (MRC) left no stone unturned in its qu

In a category that was all about product effectiveness, Soothers was seen as tasty, not effective. Over the years, increasing competition from hardcore medicinal brands with louder voices and bigger spends had forced our core range into a year-on-yea

Black Hawk is an all-natural dog food brand that wanted to take a big bite out of a science-dominated market. By sniffing around the pet food space, we found a way to get our ‘pet passionates’ to think about their dog’s food differently and stray awa

Prospan is a natural cough remedy, suitable for young children, and is marketed by Flordis, a natural medicines company. For the winter of 2016, we predicted when children all around Australia were going to have cough symptoms, on a suburb-by-suburb