February 10, 2020

Radio Ink Magazine

Radio Ink Magazine: The premier radio management and marketing magazine.

Radio Ink Magazine3 min lettiSmall Business & Entrepreneurs
The Fallacy Of Survivorship Bias
“A stupid decision that works out well becomes a brilliant decision in hindsight.” — Daniel Kahneman It’s a human trait most of us can relate to, one that both inspires dreamers and nourishes path seekers. It’s the age-old story of someone who defies
Radio Ink Magazine3 min letti
Making Silk Purses From Sows’ Ears
My most successful ads are typically the ones where I refrain from using logic, and choose instead to speak to the unconscious mind. Advertise your client’s product to the conscious mind of the customer and you will likely be met with doubt, lack of
Radio Ink Magazine4 min letti
Why Varo Money Chose Radio To Grow
Colin Walsh started Varo Money four years ago. His goal is to create the first fully digital bank in America because, he says, the banking system as it is set up today is not working for consumers. To accomplish his goal, he turned to radio to help
Radio Ink Magazine4 min letti
Faith In Radio Makes Mortgage Lender Successful
Michael Rakeman and Brian Schiele have been helping people achieve the American dream of home ownership since 2002, and they took a leap of faith in September 2015, starting Fellowship Home Loans. Licensed in nearly 30 states, this NYC-based direct l
Radio Ink Magazine3 min letti
What Radio Needs To Do Better
This is one of my favorite questions to ponder. It has always amazed me how radio can be so vertical, even to its detriment. Most of us started out selling, and we sold one AM and one FM. Consolidation hit, and all of a sudden we were responsible for
Radio Ink Magazine3 min letti
Do Your Clients Trust You?
The simple, most basic truth you need to know is this: You can’t sell anything to anyone, anywhere, if they don’t trust you. Not more than once, anyway. Period. End of story. So ask yourself, where do you think you rank on the trust scale in your pro
Radio Ink Magazine13 min letti
Country Radio’s New Weekend Voice
In December, following Bob Kingsley’s brief battle with cancer, Hubbard Radio personality Fitz (Cory Fitzner) was named the new host of Bob Kingsley’s Country Top 40. Fitz became only the third host in the 45-year history of the national radio show.
Radio Ink Magazine4 min letti
Sidelines
What are your hobbies? Working. I think I might be OCD when it comes to creative bit development! I love creating new bits and new segments for my shows and projects. In this industry, in 2020 and beyond, if we don’t continuously create, we don’t e
Radio Ink Magazine5 min letti
Our Conversation With Nan Kingsley
On October 9, 2019, National Radio Hall of Famer Bob Kingsley revealed he had cancer. Eight days later, the radio legend was gone. Kingsley enjoyed a 60-year radio career. He became producer of American Country Countdown in the 1970s and took over as
Radio Ink Magazine31 min letti
The Best Program Directors In Country Radio
Every year when we organize our list of top Country PDs, we try to extract as much information as possible. We want all their secrets. Our goal is to get them to help the next generation of programmers by sharing details about how they became success
Radio Ink Magazine2 min letti
Local Wins. If It’s Good Local
Hundreds, if not thousands, of employees were fired by i Heart last month. Staff reductions are reported at Cumulus and at other groups as well. With more programming coming from centralized hubs, the radio industry struggles to maintain its local id

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