Intro(YOHAN) We have researched the market of laundry service business in Jakarta.

There are many laundry services in Jakarta, but they dont provide pick-up and delivery services and automat for washing and drying clothes. After analyzed this situation we registered a firm with the name of CleanTouch dry clean with additional pick-up and delivery services and we provide automates for washing and drying the clothes. CleanTouch dry cleaning provides the best dry cleaning services in a very efficient manner and pick-up and delivery services in different areas of Jakarta. The objective of CleanTouch dry cleaning is to provide the best quality laundry services in the different regions in Jakarta with relatively cheap price including the pick-up and delivery service and wash and dry automates. Our identification is that in the different regions of Jakarta people hire the ordinary washer-men and pay them almost the same price which we offered for our quality washing, drying and pick-up and delivery services and weve seen that there are many customers who hires the ordinary washer-men lost their clothes as well as they do not enjoy the other advantages, such

as pick-up and delivery services as we offered. We chose Jakarta in the start as our test market because it has many people and therefore has big potentials to be our market and we are launching our business here in the first phase. CleanTouch Laundry service has entered its first year as a startup business. The public has accepted our business ideas very well and marketing will be critical to create bigger customers networks for the success of the business. CT offers a big, clean, complete and convenient laundry facilities such as washing automates and drying automates for people those prefer to do their own laundry, as well as those in need of additional services. CT will catch customers with excellent customer service, membership and discount facility, a pick and drop service of clothes, and online service through website to its customers.

Our main target is to bring satisfaction to our customers, because the satisfied customers would bring in more customers. To achieve this target the term can be more explained in the following ways. Geographic segmentation

We could instantly determine that our geographic segment is Jakarta, because it has 7 million people and very huge potential to be our market. We will try to reach middle and middle upper class from this huge market at first. After that we would try to reach upper and upper upper class as the next step. At the other side, we will try to reach the students too and the outsiders who rent their rooms at hotels or appartments.
(demographic)Parameter Income Family / Marital Status Education Social Class Description Above Rp. 3 million Young Single, Married Student, Graduates Middle Class and Upper Middle Class

Psychographic segmentation We could segment our customers into psychographic segmentation too and this means segmenting our customers based on their lifestyles. Their lifestyles could potentially

influence their own buying behaviors, including their attitudes, characters, expectations and activities. So from the surveys we conducted earlier, we came to conclusions that the people who are highly educated and have jobs have some needs for our services.

SWOT Analysis (ADRIAN) The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the

opportunities and threats facing CleanTouch.

3.1 Strengths Well-trained staff to ensure optimum customer service. New and latest Machinery that is not used by other service providers. Well thought-out business model to reach market demand. Differentiated facilities. 3.2 Weaknesses Competition, although there is a significant differentiation between the competitors because people have strong relationships with their previous service providers. A limited marketing budget needed to create brand awareness.

 Loan is required to start the business up because huge amount required. Difficult to create awareness and convince people. 3.3 Opportunities Participation in a steadily growing industry. Large target market. Consistent market demand due to the reoccurring need to clean clothes. 3.5 Threats Future/potential competition from a large

franchised business. A large increase in homes built in the area that will decrease the reliance on Laundromats

4. Marketing Strategy(DANIEL) The marketing strategy will be using a combination of advertising, promotional efforts and word-of-mouth programs to convince people about our superior service and innovative features.

4.1 Mission CleanTouch Day Cleaners mission is to provide the customer with the most pleasant laundry experience in the Jakarta area. We exist to attract and maintain customers. With consequent effort to this goal, success will be ensured. Our services will exceed the expectations of the customers. 4.2 Marketing Objective Maintain steady, controlled growth. Decrease customer acquisition costs by 4% per quarter. Steadily increase market penetration.

Marketing Mix (ALDY) 5.1 Product We are going to provide dry clean services for ladies and gents clothes, curtains, carpets, blankets etc. CleanTouch dry cleaning, as name implies, it is providing laundry services to the people at the different locations. Different area offices in five locations are serving the people. We have introduced new and fast technology in this sector to capture the market.

We also introduced our second most important product which is laundromats which is a self service washing machineries and dryers which are affordable for everyone. We provide the best quality machineries with an affordable price. Good quality, design and compact solution for young, mobile and economic people which seeking an independent way of life. Price Price is the major factor of any firm, in this marketing plan, there are two types of services providing by CleanTouch dry cleaning. 1) Membership Services

2) Open Services Membership Services:

Members of CleanTouch dry cleaning are the most important part of the firm. To secure this part the firm has developed a separate Price structure than the open services. We will give 10% to 15% discounts to our members depending on the service they take from us. 5.3 Placement In the start we have chosen Jakarta as our test market. We are going to open 5 franchises in the different areas of Jakarta and we selected these areas very carefully so that we can cover this huge populated city and get maximum market can share through easy access to our customers. We have selected these area which have shown us their well and get very excited to hear that we are offering such a innovative features through our new dry cleaning services. Following locations we have selected for our franchises: Mall Central Park( Main Branch) Mall Gandaria City (ruko apartment) Mall Kelapa Gading(ruko apartment) Mall Plaza Senayan (ruko apartment)

 Cibubur Junction (ruko apartment) When we collected market survey people of these areas shown us we good response and they were very much willing to have our services. 5.4 Promotion: Promotion is the activity done in order to increase the sales of an organizations product or services. This is the technique that we are using for the awareness and fame of the product in the market. Advertisement media: Electronic media In Electronic vehicle we shall use the following media: Local Cable Network (Television) Local cables Network is the most and very admired source of creating awareness for our product. So we will use local cables and develop add that will be shown in the different cable networks of the city.

Print media Print media includes Newspapers, magazines, pamphlets etc. we shall use the following media; Newspaper

Newspaper is also very main and important source for delivering any massage to the general public. So we will also get benefit from this source. Pamphlets We will also distribute pamphlets to the homes, offices and the hostels of the universities and also some privates hostels. Through this source we can easily show the benefit and create awareness about our very advance and beneficiary service. For this purpose we will hire some people and make it sure that they are delivering pamphlets to the exact locations.

6. Action Programs (DANIEL) We will face some problems while launching the business. The main problem that we have to face to create awareness about our new and innovative idea because we are first time launching this business in the area very professionally. The competitors can easily copy our services and spread their business by copying us so we will very aggressively create demand and get loyalty of our target market through our very aggressive market strategy. On the other hand we have to face the problem of picking the clothes and dropping it back because if a customer wants urgent service and the time he is demanding is not manageable so we will face bad impact from the customers. So to solve this issue we have made some service points in the targeted area where in case of very urgent service the customer will drop the clothes and we will make it sure that the clothes will be delivered back in promised and required time.

7.Conclusion(ADRIAN) Market for the laundry business is very big and the demand is very high. Thats why with an integrated a marketing program that it has been done, we are sure that the business will do good and with all the steps that we made we are very sure that the market will go thoroughly into the business and success in the very short time.