Advertisers preferences towards Vijay Karnataka as an effective advertising media.

CONTENTS

Part A Executive summary Introduction of Vijay karnataka Organization profile Organization structure Part B Research methodology Topic of the study Objectives Purpose of the study Scope of the study Limitations Data collection method Part C Data analysis & interpretation Findings Suggestions Conclusion Part D Annexure Questionnaire Bibliography

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

EXECUTIVE SUMMARY Todays dynamic & competitive marketing world marketer trying to fulfill the needs & wants of customer in an effective ways better than the competitors. Promotional activities including advertising are powerful tools through which a company reaches its target audience, and conveys the benefits, features, price, and availability of the product, service, or idea in the offering. Advertising is persuasive, informative, and is designed to influence the purchasing behavior of the prospective customer. The study attempts to analyze and determine A study on advertisers preferences towards Vijay Karnataka as an effective advertising media and also find out the satisfaction level towards quality, service, and Price of the V.K. The research was purely based on the survey conducted in Bagalkot. The sampling technique used was simple random sampling of advertisers. The data was collected through personal interview and structured questionnaire. The research instrument used was a questionnaire which helped in knowing the pulse of the advertisers. The sample size taken was 50 advertisers. The questionnaire was then analyzed with help of graphs and charts.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

INTRODUCTION: Press is called the fourth estate the three other being the legislative and the judiciary. The press is supposed to play the crucial role of a watchdog to see that the foreside institutions functions fairly within the constitutional framework and serve the People for those welfare they created. The moment press ceases to perform this function, it looses its credibility.

India land of kings and emperors was then ruled even though in absence widespread education means of communication and transport. In somewhat the message of the rulers had to reach every corner of the territory. There was no press or newspaper . Ashoka the great Indian emperor had devised his only means of communication. He used to publish the imperial edicts on rocks and stone pillars. The news of the day was published in small pictures drawn on the walls of temples in ink or co lour, which could be removed easily. Even the moral code was proclaimed through the art of the monarch to his loving people. The establishment of the moghul empire in India ushered in a new area in the field of journalism. The moghul rule organized communication written newspaper of a kind, were in circulation. Aurangzeb one of the last and great Moghul emperors had to rule and administer vast territory. The Moghul emperor had an efficient system of information officers. They had maintained a bureau of intelligence In every provincial capital. News writers were appointed there.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

INDUSTRY OVERVIEW:

HISTORY OF NEWSPAPERS: The newspaper can initially be defined as a written means of conveying current information. In this sense the first organized attempt to provide such a service occurred in ancient Rome, where new letters conveyed what was going on in the capital to the farther reach of the Roman Empire. During Julius Caesars reign their was also the Actadiurnadaily announcements of the Government and other activities that were posted in the capitals public place

The earliest printed news bulletins appeared in china, with a court gazette issued during the Tsang dynasty (618-906BC)and read primarily by government officials, although scholars were later added to its readership. A later significant development after cited by historians was the issuing of news letter by the

Fugger family of Germany, a powerful clan of merchants of bankers in the 15th and 16th centuries. there agents operated in nearly every part of the known world and sent in reports of business of other affairs from their posts . The reports were combined and circulated by means of the news letters to all the units in fogger an organization. Newspaper history in India is inextricably tangled with political history," wrote A. E. Charlton (Wolseley 3). James Augustus Hicky was the founder of India's first newspaper, the Calcutta General Advertiser also known as Hicky's Bengal Gazette, in
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Advertisers preferences towards Vijay Karnataka as an effective advertising media. 1780. Soon other newspapers came into existence in Calcutta and Madras: the Calcutta Gazette, the Bengal Journal, the Oriental Magazine, the Madras Courier and the Indian Gazette. While the India Gazette enjoyed governmental patronage including free postal circulation and advertisements, Hicky's Bengal Gazette earned the rulers' wrath due to its criticism of the government. In November 1780 its circulation was halted by government decree. Hicky protested against this arbitrary harassment without avail, and was imprisoned. The Bengal Gazette and the India Gazette were followed by the Calcutta Gazette which subsequently became the government's "medium for making its general orders" (Sankhdher 24-32). The Bombay Herald , The Statesmen in Calcutta and the Madras Mail and The Hindu, along with many other rivals in Madras represented the metropolitan voice of India and its people. While Statesman voiced the English rulers' voice, The Hindu became the beacon of patriotism in the South. The Hindu was founded in Madras as a counter to the Madras Mail. Patriotic movements grew in proportion with the colonial ruthlessness, and a vehicle of information dissemination became a tool for freedom struggle. In the struggle for freedom, journalists in the twentieth century performed a dual role as professionals and nationalists. Indeed many national leaders, from Gandhi to Vajpayee, were journalists as well. Calcutta, Madras, Bombay and Delhi were four main centers of urban renaissance which nourished news in India. It was only during and after the seventies, especially after Indira Gandhi's defeat in 1977, that regional language newspapers became prevalent. There were nationalistic echoes from the linguistic regional provinces. Bengal, Gujarat, Tamil, Karalla, Punjab and Uttar Pradesh produced dailies in regional languages. Hindi

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Advertisers preferences towards Vijay Karnataka as an effective advertising media. and Urdu were largely instrumental in voicing the viewpoints and aspirations of both Hindus and Muslims of the Northern provinces. As communalism and religious intolerance increased before and after partition, Urdu remained primarily the language of Muslims, as Pakistan chose this language as its lingua franca. After partition, the cause of Urdu and its newspapers, suffered a setback as Hindu reactionaries began to recognize the association of Urdu with Islam and Pakistan VIJAYANAND PRINTERS LIMITED BAGALKOT

VIJAYANAD PRINTERS LIMITED S.P.L.9, KSSIDC INDUSTRIAL ESTATE BAGALKOT -547101 08354-234106
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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

ORGANISATION PROFILE : Vijay Karnataka is one of the most known and fast moving newspapers in Kannada. The effective management made this organization into a big and successful organization. The audit bureau of circulation (ABC) has given the number one circulation of India for Vijay Karnataka It was the dream of north Karnataka to have a Kannada daily newspaper taking care of events of the state in general and north Karnataka in particular. The dream became when Vijayanand printers and publishers was established to bring out the most wanted Kannada Daily newspaper Vijay Karnataka an enterprise and a venture by the renowned Vijayanand road lines limited. Vijay Karnataka is perhaps the first newspaper in the country and in the newspaper Industry to call itself a multi edition with 10 editions newspaper in a short span of less than 5 years. The editions are present region wise by almost combining 2 to 5 districts of Karnataka state.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

OBJECTIVES OF THE ORGANIZATION: To expand their market into other states. To modernize the organization by using the hi-tech machines in the production process To increase the productivity To produce newspaper into different languages. To know the customer attitude towards print advertisement. To know the services the customers expect from the Vijay Karnataka news paper. To know the factors in guiding selection of newspapers for release of ads.

The 10 Vijay Karnataka publishing centers are Bangalore Gulbarga Mangalore Gangavati Mysore Hassan Chitradurga Hubli-Dharwad Shimoga Bagalkot
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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

DETAILS OF THE COMPANY:

Name of the company Address of company :Vijayanand printers Ltd Bagalkot :Vijayanand printers and publishers No SPL 9 KSSIDC industrial Estate Bagalkot -587101 Phone-234107,2 43105 Fax: 243106 Year of establishment at Bagalkot Type of unit Main raw material Printing capacity of machine Number of circulations Chief Editor : 27 November 2001 : Proprietorship : Paper : 20000/hour : 30000-vijay Karnataka :Vishweshwar Bhat

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

VIJAYANAND PRINTERS AND PUBLISHERS

The VRL group has diversified into the newspaper industry during october1999 Under the banner of Vijayanand printers and publishers.

OBJECTIVES: To serve Kannadigas and Karnataka in particular and the country in general To provide unbiased news well in time. To provide sumptuous reading material for the readers to update their knowledge and entertain them.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

CORE VALUES:
They strive for excellence in everything they think, say and do. The values that guide their thought and action are: Innovation and Continuous learning: They provide an environment of innovation and learning that fosters, in each one of them, a desire to excel and willingness to experiment. Truth and integrity: Their business practices are guided by highest

ethical standards of truth, integrity and transparency. Respect for the individuals: They bring out the best in individuals by nurturing team spirit, individual development and self esteem spirit. Quality services: To provide quality service and product to the public.

COMPANYS VISION AND MISSION

VISION:

To be the leading newspaper admired globally for its innovation and quality.

MISSION:

To be always the no.1 newspaper that it is present and serve the Public.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

ORGANISATION CHART:

Vijayanand Printers Ltd

President

Vice President

Directors

Chief Editor

Resident Editor/Associate Editor

Assistant Editor (2)

Response Manager

R M D Manager R M D Promoters

New Editor

Response Promoters

Chief Reporter

Deputy News Editor

District Correspondent

Principle Correspondent side spl correspondent

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12 Photographer

Chief Copy Editor (2) (Gen Desk)

BABASAB PATIL Chief Copy Editor Chief Copy Editor Sports (Mofful Desk)

Advertisers preferences towards Vijay Karnataka as an effective advertising media.

BUREAU CHIEF
BUREAU CHIEF

Edition Chief

Account section

Response section

RMD department

Production department

Copy Editor

Accounts

Response inCharge

RMD department

Production Manager

Copy editor

Reporters

Response Executive

Staff

Computor operator

Pre-press

Printers

Electrician

Helpers

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

OVERVIEW OF THE DIFFERENT DEPARTMENTS OF VPL BAGALKOT:

There are four departments of Vijay Karnataka in Bagalkot, they are; 1. Editorial department. 2. RMD department. 3. Production department. 4. Response[Advertisement] department.

EDITORIAL DEPARTMENT : The news comes to editing department through various sources. Vijay Karnataka has Appointed stringers for each Taluka and has appointed the agent at the village level. These agents and stringers send the news through: 1. Courier 2. Modem or internet. 3. Fax. The news is also received through reporters. Sometimes news is also collected through direct customer. After this the above collected rough information is edited and converted in the precise attractive manner to the readers. The information is then typed and the paginators prepare the pages using DTP technology and send these pages to production department. The front page, last page (sports page), editorial page and special pages are received through e-mail from the Bangalore editorial department. The resident editor gives final approval to print.
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Advertisers preferences towards Vijay Karnataka as an effective advertising media. R M D DEPARTMENT

It is the most important department, which takes care of all the activities of circulation. There are 4 members in the circulation department, out of them 2 members maintains all the accounts of each and every agent. The other 2 members controls the circulation work

The total number of agents is 280. This number is increasing very rapidly. At the time of appointing the agent deposit of Rs.100/-is taken/copy. If any of the agent does not follow the terms and condition those agents will be rejected. If any agent wants to increase or decrease their number of copies, the agent should inform in the written form only.

FUNCTIONS: 1. Receiving the printed papers from the production department. 2. Packing and refilling the order. 3. Dispatching as per requirements. 4. Suggestions from agents in distribution channel. 5. Appointing new agents 6. Receiving bills from the agents monthly through DD/Cash

RESPONSIBILITIES:
.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media. Increase sales volume of paper Generates security deposits Designing the routes Maintenance of records relating to circulation.

Within just 120 days of its launching Vijay Karnataka has been able to achieve tremendous growth in terms of circulation. The present edition wise number of edition wise number of circulation is

Total number of circulations of leading papers in Bagalkot district:

Vijay Karnataka 30,000

Samyukta Karnataka 20,000

Prajavani 22,000

PRODUCTION DEPARTMENT
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Advertisers preferences towards Vijay Karnataka as an effective advertising media. Production department is one where the actual printing takes place. The raw materials used in production department are Paper Ink Plates

Papers: The raw paper for the production of the news papers are purchased from Mysore paper mills Bhadravati two sizes of papers are purchased. 1.70cm paper 2.35cm paper The 70cms papers are used for all the pages except central single page. The 35cms paper is used for central single page. There are two qualities of paper in 70 cms: 49 GSM The paper is of top quality, this paper is used for first & last pages only. 45 GSM This paper is of lesser quality. This is used for all the pages, except first and last page. INK: To print on the paper ink is transported from Hubli press, which is purchase from Hindustan InksKolhapur. There are four types of inks used in printing they are Cyan Vallenta Yellow 17

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Advertisers preferences towards Vijay Karnataka as an effective advertising media. Black

The news items are rearranged by the paste up artists as per guidance of the editor, editor rearranges the news items. The plate makers make the final plates for printing by using advanced technology machines and these are sent to printing. The news on the plates are printed on the blankets which are inside the machine. Lastly the news on blankets are printed on the paper. The plates are purchased from Technology. Company Madras These are 25-35 plates are required /day.

MANPOWER:
The man power of the production department is 34out of 34 members 18 are concerned for the printing department and remaining 16 members are for packing.

Production incharge Printers Assistant printer Paste up Department Electrician Helpers Packing Total

1 2 1 4 1 9 16 34

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Advertisers preferences towards Vijay Karnataka as an effective advertising media. The persons in the printing department are almost all skilled persons except few helpers. These persons are at least ITI graduates and are having experience. The packing persons are inexperienced or unskilled persons. The capacity of the machine is 20000 copies/hour and the machines are purchased from Kolhapur. The actual printing starts at 11PM and completes at 2AM. But the supplements like Cini Vijaya and Saptahika Vijaya area printed at 6PM

4. RESPONSE [ADVERTISING] DEPARTMENT:

Advertisement Department Chart Advertisement Manager

Scheduling Clerk Ad. Executives Billing Clerk

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

FUNCTIONS:
1. Sell the space of the newspaper to advertisers and advertising agencies. 2. Inform the editions about space needed for the advertise. 3. Collection of the payment from the advertisers and concerned parties. 4. Sending bill to concerned parties.

TYPES OF ADVERTISEMENT:
1. Classed advertisements 2. Commercial advertisements 3. Corporate advertisements 4. Display advertisement 5. Family advertisement 6. Financial advertisement 7. Local advertisement 8. Penal advertisement

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

ACHIEVEMENT
Vijay Karnataka HAS TOTAL READERSHIP OF 78, 12,000. Vijay Karnataka is the only Kannada daily to have witnessed a Growth over last IRS (2004, IR). In Karnataka, three out of five Kannada Newspaper readers reads VIJAY KARNATAKA. 54.37% of Kannada Daily readers having MHI of above RS 10,000/- read VIJAY KARNATAKA. VIJAY KARNATAKA has 48% more readers than the no 2 Kannada Daily segment SEC AB.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

MAXIMUM READERSHIP
MAXIMUM ADVANTAGE YOUR BRAND

VIJAY KARNATAKA PRAJAVANI SAMYUKTA KARNATAKA UDAYAVANI

78,12,000 33,76,000 25,00,000 18,00,000

PREVIOUS READERSHIP VIJAY KARNATAKA PRAJAVANI SAMYUKTA KARNATAKA UDAYAVANI 70,12,000 33,99,000 25 ,32,000 15,00,00

8000000 7000000 6000000 5000000 4000000 3000000 2000000 1000000 0

VK

PRAJ

UDAY

SK

Present

previous

Vijay Karnataka is the largest people read Kannada daily amongst:

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Advertisers preferences towards Vijay Karnataka as an effective advertising media. of 4,15,000. 9,03,000. 51,50,000. People with MHI lesser than RS.5000/- with a readership of The age group of 12-19 years with a readership of 15,15,000. The age group of 20-44 years with a readership of 27,45,000. The age group of 45 and above with a readership of 9,02,000. People with MHI greater than RS.5000/-with a readership of Male readers with a readership of 44,20,000 (covering 73% Female readers with a readership of 14,29,000(covering 55% Graduates / post graduates and above segment with a readership Rural masses with a readership of 32,24,000. Urban masses with a readership of 27,12,000. Towns with population greater than 15 lakhs with a readership

males reading any Kannada daily). females reading any Kannada Daily). of 7,15,000 and SCC but not graduate with a readership of 32,02,000.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

INDIA: Times of India Group acquires Vijayanand Printers

Vijayanand Printers publishes two Kannada newspapers and an English daily Times of India Thursday, June 15, 2006 New Delhi --- The Times of India Group and the promoters of the Bangalore-based Vijayanand Printers Limited have signed an agreement in New Delhi on Thursday for the 100 per cent acquisition of Vijayanand Printers Ltd (VPL). VPL publishes Kannada newspapers Vijay Karnataka which have ten editions. Vijay Karnataka is the leader in the Kannada newspaper segment with circulation in excess of 5.5 lakh (July-Dec 2005) as per ABC report. Vineet Jain, Managing Director, Bennett, Coleman & Co Ltd (The Times of India Group's parent company), said: "This agreement highlights our strong emphasis on the fast-growing regional media markets in India where readers have new aspirations and mindsets. We are thus committed to "going local" and further developing strong regional identities so as to provide the best possible value to our new readership and advertiser base."

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

Objectives
1] To understand advertisers perception towards Vijay Karnataka 2] To determine the factors influencing advertisers for advertisements in Vijay Karnataka as an effective media 3] To measure the satisfaction level of advertisers towards Vijay Karnataka 4] To know the advantages of V.K with compare to competitors.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

Research Methodology:

Research Data sources

: Descriptive research : 1. Secondary data 2. Primary data

Research Approach : Survey method Research Instrument : Questionnaire Type of Questionnaire : Structured non-disguised Type of Questions : Close-ended questions Sampling Plan : 1. Sampling Unit : advertisers who prefers VK in Bagalkot city 2. Sample Size : 50 respondents 3. Sampling procedure : Simple random sampling Contact Method : Personal Mode of collecting data: The respondents will be chosen randomly & requested to grant Interviews. The questions will then be asked in a predetermined Sequence. The secondary data will be collected from various books, Journals, reports, companys data base, internet etc. Data Processing : 1. A number of tables to be prepared to bring out the main Characteristics of the collected data. 2. Inferences to be drawn from the data collected.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

BENEFITS FOR PERSONAL GROWTH

1 2 3 The study will enhance my knowledge about service sector business. The study will give knowledge about how the coordination & co-operation will take place in an origination. It will give the knowledge about how the money & material transaction will take place between manufacture & customer.

BENEFITS FOR ORGANITION

1 2 3 4 The study will help the origination to know the advertisers preferences towards VK. To know the present level of advantages of VK with competitors. To understand the perception of advertisers towards V.K & the factors which are influencing them to prefer VK for their advertisement. To understand the advertisers satisfaction level towards news coverage level & circulation of VK.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media. RESULT & DISCUSSION WITH CHARTS & GRAPHS 1) Which news paper do you use regularly for your advertisement?

Valid

Kannada English Both Total

Frequency 43 4 3 50

Percent 86.0 8.0 6.0 100.0

Valid Percent 86.0 8.0 6.0 100.0

Percent 86.0 94.0 100.0

Both 6.0% English 8.0%

Kannada 86.0%

Analysis; From the above graph out of 50 respondents 86% of responds are using Kannada news paper & 8% are using English news paper & 6% are using Both kannada & English news papers for their advertisement. Interpretation; from the above information we can say that majority of the respondents using Kannada news paper for their advertisements because kannada news paper circulation is more in Bagalkot city & Kannada is the regional language in Bagalkot city .

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

2) Do you use V.K news paper for your advertisement.

Valid

yes

Frequency 50

Percent 100.0

Valid Percent 100.0

Cumulative Percent 100.0

yes 100.0%

Analysis; 100% of respondents are using V.K for their advertisements. Interpretation; all respondents are using V.K for their advertisement because V.K news paper Brand image is good and it is having good circulation.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media. 3) What do you think about V.K news paper?

Valid

Very good Good Average Not good Very bad Total

Frequency 14 28 5 2 1 50

Percent 28.0 56.0 10.0 4.0 2.0 100.0

Valid Percent 28.0 56.0 10.0 4.0 2.0 100.0

Cumulative Percent 28.0 84.0 94.0 98.0 100.0

Very bad 2.0% Not good 4.0% Average 10.0% Very good 28.0%

Good 56.0%

Analysis; from the above graph 28% of the respondents are said that V.K news paper is very good & 56% of the respondents are said that V.K is good & 10% of respondents are said that V.K is average & 4% are said that V.K is not good & 2% are said that V.K is very bad . Interpretation; From the above information most of the respondents are said that V.K news paper is the Good news paper because it is having good brand image and it is having more circulation.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

4) In future will you use or suggest others to use V.K for their advertisement

Valid

Yes No Total

Frequency 45 5 50

Percent 90.0 10.0 100.0

Valid Percent 90.0 10.0 100.0

Cumulative Percent 90.0 100.0

No 10.0%

Yes 90.0%

Analysis; From the above graph 90% f the respondents told that in future they will suggest others to use V.K for their advertisement. & 10% are said that they are not telling to any advertisers to prefer V.K for their advertisement. Interpretation; from the above information most of the respondents are told that in future they will suggest others to use V.K for their advertisements because it is having best writing style and colorfully print & V.K is the good advertising media.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media. 5) Which factors make you to choose V.K as a media for your advertisement

Frequency Valid Excepted prize at Region able price More circulation Page quality Offers Total 28 15 5 2 50

Percent 56.0 30.0 10.0 4.0 100.0

Valid Percent 56.0 30.0 10.0 4.0 100.0

Cumulative Percent 56.0 86.0 96.0 100.0

offers 4.0% page quality 10.0%

More circulation 30.0%

Excepted prise at re 56.0%

Analysis; from the above graph 56% of the respondents choose V.K because of the factor Excepted prize at region able price, & 30% of the respondents choose V.K because of the factor More circulation, & 10% of the respondents choose V.K because of the factor Page quality & 4% the respondents choose V.K because of the factor offers provided by V.K. Interpretation; from the above information most of the respondents are said that they choose V.K because of the factor Expected space at reasonable prices if the advertisement is in expected space then its effectiveness will increases.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

6) You prefer V.K for your advertisement because of following region.

Valid

Colour full print Photography Animation Style of writing Total

Frequency 8 6 7 29 50

Percent 16.0 12.0 14.0 58.0 100.0

Valid Percent 16.0 12.0 14.0 58.0 100.0

Cumulative Percent 16.0 28.0 42.0 100.0

Color full print 16.0%

Photography 12.0%

Style of writing 58.0% Animation 14.0%

Analysis; from the above graph 16% of the respondents prepare V.K because of the region color full print of V.K.& 12% of the respondents prepare V.K because of the region photography of V.K & 14% of the respondents prepare V.K because of the region Animation of the V.K & 58% of the respondents prepare V.K because of the region Writing style of the V.K. Interpretation; from the above information most of the respondents prepare V.K because of the region Writing style of the V.K. if writing style is good then it will attracts the customer towards ours[advertisers]products.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

7) What do you think about the advertisement price of V.K.?

Valid

Costly Average Affordable Total

Frequency 3 8 39 50

Percent 6.0 16.0 78.0 100.0

Valid Percent 6.0 16.0 78.0 100.0

Cumulative Percent 6.0 22.0 100.0

Costly 6.0% Average 16.0%

Affordable 78.0%

Analysis; from the above graph 6% of the respondents are said that the advertisement prize of the V.K is costly & 16% of the respondents are said that it is average & 78% are said that it is affordable. Interpretation; from the above information Most of the respondents are said that the advertisement prize of V.K is Affordable.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media. 8) Are you satisfied with V.K as an effective advertising media?

Valid

Yes No Total

Frequency 44 6 50

Percent 88.0 12.0 100.0

Valid Percent 88.0 12.0 100.0

Cumulative Percent 88.0 100.0

No 12.0%

Yes 88.0%

Analysis; from the above graph 88% of the respondents are satisfied with V.K as an effective advertising media & 12% of the respondents are not satisfied with V.K an effective advertising media Interpretation; from the above information most of the respondents are satisfied with the V.K as an effective advertising media because it is having more circulation & V.K will gives expected space at region able price & it is having good Brand image in the market.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

9) How much you satisfied with V.K.

Valid

Highly satisfied Satisfied Moderate Dissatisfied Total

Frequency 6 33 8 3 50

Percent 12.0 66.0 16.0 6.0 100.0

Valid Percent 12.0 66.0 16.0 6.0 100.0

Cumulative Percent 12.0 78.0 94.0 100.0

Dissatisfied 6.0% Moderate 16.0% Highly satisfied 12.0%

Satisfied 66.0%

Analysis; from the above graph 12% of the respondents are Highly satisfied & 66% of the respondents are satisfied & 16% of the respondents are Moderate & 6% of the respondents are Dissatisfied towards V.K. Interpretation; from the above information most of the respondents are satisfied with V.K because it is having more Brand image in the market & its service is good & its circulation is more.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

10) Are you satisfied with distribution of V.K news paper to customer.

Valid

Yes No Total

Frequency 43 7 50

Percent 86.0 14.0 100.0

Valid Percent 86.0 14.0 100.0

Cumulative Percent 86.0 100.0

No 14.0%

Yes 86.0%

Analysis; From the above graph out of 50 respondents 86% of the respondents are satisfied with Distribution of the V.K to customer & 14% of the respondents are not satisfied with Distribution of V.K to customer. Interpretation; From the above information most of the respondents are satisfied with the Distribution of V.K to customers Because the effectiveness of the advertisement is more when they will provided their advertisement in V.K.

11) Which part of news prefer you prefer most.

.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

Valid

Political news Sports news Local news Advertisement Total

Frequency 13 7 18 12 50

Percent 26.0 14.0 36.0 24.0 100.0

Valid Percent 26.0 14.0 36.0 24.0 100.0

Cumulative Percent 26.0 40.0 76.0 100.0

Advertisment 24.0%

Political news 26.0%

Sports news 14.0% Local news 36.0%

Analysis; From the above graph out of 50 respondents 26% of the respondents are prepare political news & 14% respondents prefer sports news & 36% of the respondents prefer local news & 24% of the respondents prefer advertisement of the V.K news paper. Interpretation; From the above information most of the respondents are prefer Local news of the V.K because they are interested in local news and they do their business activities in the local area.

12) How do you rate the following news papers as an effective media of advertisement. 38

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

Price for your advertisement Very good Vijay Karnataka Prajavani soymktha Karnataka Kannada Praba 22 10 12 6 Good Average Bad 13 3 13 23 10 10 22 29 Very bad 2 2 4 4 1 2 2 1

price of your advertisement

Vijay Karnataka Prajavani Frequency 35 30 25 20 15 10 5 0 Very good Good Average Ratings Bad Very bad soymktha Karnataka Kannada Praba Kannada Praba

Analysis; from the above information most of the respondents are told that V.Ks price for their advertisement is very good compare to others Brands like Prajavani, Samyuktha Karnataka, Kannada praba. Interpretation; from the above information most of the respondents are told that V.Ks advertisement price is very good because it is having good circulation & good brand image, In this time also they will take region able pries for advertisement.

Very good Vijay Karnataka

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23

Good Average Bad 11 4

Very bad 3 0 39

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Advertisers preferences towards Vijay Karnataka as an effective advertising media. Prajavani soymktha Karnataka Kannada Praba 13 11 10 20 21 13 15 15 19 2 3 5 0 0 3

Excepted space
Vijay Karnatak 25 20 Frequency 15 10 5 0 Very good Good Average Rating Bad Verybad Prajavani soymktha Karnataka Kannada Praba

Analysis; from the above information most of the respondents are told that V.Ks Excepted space for their advertisement is very good compare to others Brands like Prajavani, Soymktha Karnataka, Kannada praba. Interpretation; from the above information most of the respondents are told that V.Ks Excepted space for advertisement is very good they will provide excepted space at region able pries because of this advertisement effectiveness will increases & advertisers will satisfied.

Very good
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Good BABASAB PATIL

Average Bad

Very 40

Advertisers preferences towards Vijay Karnataka as an effective advertising media. bad Vijay Karnataka Prajavani soymktha Karnataka Kannada Praba 28 12 10 8 13 25 21 10 5 12 18 20 4 1 1 9 0 0 0 3

circulation of papers
Vijay Karnatak 30 25 Frequency 20 15 10 5 0 Very good Good Average Rating Bad Verybad Prajavani soymktha Karnataka Kannada Praba Kannada Praba

Analysis; from the above information most of the respondents are told that V.Ks Circulation is very good compare to others Brands like Prajavani, Soymktha Karnataka, Kannada praba. Interpretation; from the above information most of the respondents are told that V.Ks Circulation is very good & it will riches huge number of customer & it will helps to increase the advertisement effectiveness.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media. Very bad 4 2 3 8 0 1 0 1

Very good Vijay Karnataka Prajavani soymktha Karnataka Kannada Praba 10 8 10 7

Good Average Bad 23 7 20 19 17 15 20 19

Service
Vijay Karnatak 25 20 Frequency 15 10 5 0 Very good Good Average Rating Bad Verybad Prajavani soymktha Karnataka Kannada Praba

Analysis; from the above information most of the respondents are told that V.Ks service is good compare to others Brands like Prajavani, Soymktha Karnataka, Kannada praba. Interpretation; from the above information most of the respondents are told that V.Ks service is good. In every moment of business they will treat us in a good manner & their overall service is good.

13) Overall how do you feel about V.K service.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

Valid

Extremely good Very good Neither good nor bad Bad Total

Frequency 3 42 4 1 50

Percent 6.0 84.0 8.0 2.0 100.0

Valid Percent 6.0 84.0 8.0 2.0 100.0

Cumulative Percent 6.0 90.0 98.0 100.0

Bad 2.0% Nither good nor bad 8.0% Extremely good 6.0%

Very good 84.0%

Analysis; From the above graph out of 50 respondents 6% are told that V.K service is extremely good & 84% are told that its service is extremely good & 8% are told that its service is neither good nor bad & 2% are told that its service is bad. Interpretation; from the above information most of the respondents are feel that V.K service is Very good it is using good quality paper& writing style is good and its Distribution is good hence advertisers feel V.K service is very good.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media. HYPOTHESIS TEST In feature will you use or suggest others to use V.K for their advertisement. Total number of satisfied responds=90% H082% will say they use or suggest others to use V.K for their advertisement in future. H1<82% will say they not use or suggest others to use V.K for their advertisement in future. P=.82 P0=.90

Standard error=

p(1-p) n-1 .82(1-.82) 49

= .0548835 Zcal= P0-P S.E = .90-.82 .0548835 =1.4576 Ztab=1.64 Zcal<Ztab, accept null hypothesis. ANALYSIS: as the calculated value is less than table value, we accept the null hypothesis therefore H0 is accepted, H1 is rejected so that more than 82% of respondents will use or suggest others to use V.K for their advertisement in future.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media. Are you satisfied with V.K as an effective advertising media. Total number of satisfied responds=88% H080% will say satisfied with V.K as an effective advertising media. H1<80% will say not satisfied with V.K as an effective advertising media. P=.80 P0=.88 At 5% level of significance , Z tab= 1.64 Standard error= P (1-P) n-1

.80(1-.80) 49 = .05714 Zcal = = = 1.40 Ztal=1.64 Zcal <Ztal Null hypothesis is accepted. P0-P Std Error .88-80 .05714

Conclusion: As the Zcal value is less than table value we accept the null hypothesis therefore H0 is accepted, H1 is rejected so that more than 80% of respondents will satisfied with V.K as an effective advertising media.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media. Are you satisfied with distribution of V.K news paper to customer. Total number of satisfied responds=86% H080% will say satisfied H1<80% will say not satisfied At 5% level of significances. P=.80 P0=88

Standard error=

P(1-P) n-1

= 49

80(1-.80)

= .05714 Zcal=P0-P S.E =.88-.80 .05714 = 1.4000 Zcal< Ztab null hypothesis is accepted ANALYSIS: as the calculated value is less than table value we accept the null hypothesis therefore H0 is accepted, H1 is rejected so that more than 86% of respondents will satisfied with distribution of V.K news paper to customer.

CROSS TABULATION Are you satisfied with V.K as an effective advertising media.
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Advertisers preferences towards Vijay Karnataka as an effective advertising media. Are you satisfied with distribution of V.K news paper to customer.

Are you satisfied with Distribution of V.K news paper to customer Yes Are you satisfied with V.K as an effective advertising media Total Yes No 43 43 No 1 6 7 Total 44 6 50

Analysis; from the above information 44 respondents satisfied with V.K as an effective advertising media in that 43 respondents satisfied with distribution of V.K news paper to customer.

Do you use V.K news paper for your advertisement. In future will you use or suggest others to use V.K for their advertisement

In futere will use or suggest others to use V.K for their advertisment Yes Do you use V.K news paper for your advertisment Total Yes 45 45 5 5 50 50 No Total

Analysis; from the above information 50 respondents said that they use V.K news paper for their advertisement & in that 45 respondents said that In future they will you use or suggest others to use V.K for their advertisement.
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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

FINDINGS
1) Majority of the respondents are using Kannada news paper for their advertisement. 2) Most of the respondents are using V.K for their advertisement. 3) 56% of the respondents think that V.K news paper is good & only 2% respondents think it is very bad. 4) 90% of the respondents are told that in future they will use or suggest others to use V.K for their advertisement & only 10% of respondents are not use or suggest others to use V.K.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media. 5) 56% of respondents said that excepted space at region able price is factor which helps them to choose V.K for their advertisement & only 4% respondents are choose V.K because of offers. 6) 58% of the respondents are said that they prefer V.K for their advertisement because of the region style of writing. 7) 78% of the respondents are said that advertisement price of V.K is affordable & only 6% of respondents said that it is costly. 8) 88% of respondents told that they are satisfied with V.K as an effective advertising media & only 12% are said that it is not an effective advertising media. 9) 66% of respondents are satisfied with V.K & only 6% of them are dissatisfied. 10) 86% of the respondents are satisfied with Distribution of V.K to customers & remaining are not satisfied. 11) 36% of the respondents prefer local news & only 14% of respondents prefer sports news. 12) V.K news paper has providing good customized service compare to its compotator & it is having competitive advantage of good circulation of papers. 13) 84% of respondents are feel about V.K service is very good & only 2% of respondents feel its service is bad.

SUGGESTIONS
1) V.K news papers has to maintain good relationship with existing customers. 2) V.K has to convert 10% advertisers who will not use or suggest others to use V.K for their advertisement in future by catering their needs. 3) V.K news paper should extend their offers like festival offer to its advertisers to choose V.K as media for their advertisement & helps to attract more advertisers towards them.
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Advertisers preferences towards Vijay Karnataka as an effective advertising media. 4) V.K news paper should further try to provide reasonable & competitive pries for advertisement so it helps to attract remaining 6% advertisers who are said that its price is costly. 5) V.K news paper has to bring few more innovative strategies to become an effective advertising media & attract remaining 12% of advertisers who are dissatisfied. 6) V.K news paper has to improve its distribution of papers to customers so that it will help to increases the advertisement effectiveness of the advertisers & helps to catch remaining 14% of respondents. 7) V.K news paper has to take few steps towards improvements of its circulation of papers. 8) V.K should improve its service, which is considered as one of the key factor for success.

CONCLUSIONS: In todays competitive business Environment Company will maintain and attain the changing needs and wants of advertisers, they can differentiate a Companys products & service and develop customer loyalty, helping to sustain profitability in coming days.

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Advertisers preferences towards Vijay Karnataka as an effective advertising media. As I completed my Major Concurrent Project in Vijay Karnataka Bagalkot on topic Advertisers preference towards V.K as an effective advertising media has given a practical picture of overall function of the unit. This project study has given a closer view which couldnt be achieved by theoretical study regarding Vijay Karnataka and its methods in creating product & Service loyalty towards advertisers & its effective functioning.

LIMITATIONS
1] The research was conducted only for Bagalkot addition so the conclusion made is applicable to only Bagalkot addition. 2] The sample size was restricted to only advertisers who prefer V.K for their advertisement.
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Advertisers preferences towards Vijay Karnataka as an effective advertising media. 3] The information contained in the report may slightly vary with the actual, since the data and information is provided approximate and may lack accuracy, so it should be verified before implementation. 4] The duration of the study was restrained and was under given condition.

Questionnaire
Dear sir/ madam form. Name =
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Advertisers preferences towards Vijay Karnataka as an effective advertising media. Age Gender Place = = =

[VK =Vijay Karnataka] 1) Which news paper do you use regularly for your advertisement? Kannada ( ) English ( ) Both ( ) Others ( )

2) Do you use V.K news paper for your advertisement? Yes ( ) If no quit the interview 3) What do you think about V.K news paper? Very good ( ) Good ( ) Average ( ) Not good ( ) Very bad ( ) No ( )

4). In future will you use or suggest others to use V.K for their advertisement? Yes If no why, __________________________________________________________________ 5) Which factors make you to choose V.K as a media for your advertisement? Expected space at region able price ( ) More circulation Page quality Offers () () () No

6) You prepare V.K for your advertisement because of following region Colorful print () Photography
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Advertisers preferences towards Vijay Karnataka as an effective advertising media. Animation () Style of writing ( )

7). what do you think about the advertisement price of V.K? Costly average low Affordable

8) Are you satisfied with V.K as an effective advertising media? Yes ( ) No ( )

9) How much you satisfied with V.K? Highly satisfied Moderate () () Satisfied () Dissatisfied ( )

10) Are you satisfied with Distribution of V.K news paper to customers? Yes ( ) Political News Local News () () No ( ) sports news ()

11) Which part of news paper you prefer most? Advertisement ( )

12) How do you rate the fallowing news papers as an effective media of advertisement? Vijay Karnataka Price for your ads Praja Vani Samyukta Karnataka Kannada Praba

Excepted space

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

Circulation of Paper Service

1=Very good 2 =Good 3=Average 4=Bad 5=Very bad

13) Overall how do you feel about V.K service? Extremely good Very good Neither good nor bad Bad () () () ()

14) Your opinion towards V.K News paper

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Advertisers preferences towards Vijay Karnataka as an effective advertising media.

Thanks Date: Place:

BIBIOGRAPHY Books 1) 2) Marketing Research- Tull and Hawkins. Marketing Mgmt - Philip Kotlers

Magazines 1) 2) News papers Business world

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Advertisers preferences towards Vijay Karnataka as an effective advertising media. Websites 1) www.google.com 2) www.vijaykarnatakepaper.com

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