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Contents
Target Group, Big Idea, History of the USPC Color Swatches & Fonts Logo Package Design Product Photography Advertisement 2 3 4 5 6 7

Target Group
Young families, and especially college age students (Ages 18-30).

History of the USPC

Maverick Playing Cards are manufactured by the the United States Playing Card Company. The company was originally formed in Cincinnati, Ohio in 1867 and was primarily for printing circus poster, placards, and labels. Playing card production began in 1881, and about 13 years later the playing card division broke off as its own company. Over the next hundred years the company expanded and released several different brands of playing cards. Each have gone through different redesigns. Some of the major lines include Bicycle, Bee, and Maverick.

Big Idea
To the majority of our target group, playing cards are playing cards. Especially if you are looking for an inexpensive deck, deciding which brand to purchase is going to be about one of two things: 1. Do you recognize and trust the brand? 2. Does the packaging catch your eye? With that in mind, the plan is to give Maverick a louder, more attractive design that will help it grab more of the market share from its competitors.

Color Swatches
Maverick Red RGB: 121, 0, 0 CMYK: 0, 100, 100, 60 Hex: #790000 Pantone: 484 C Black RGB: 0, 0, 0 CMYK: 75, 68, 67, 90 Hex: #000 Pantone: 426 C White RGB: 255, 255, 255 CMYK: 0, 0, 0, 0 Hex: #FFF Pantone: 7541 C

Fonts
Headings
Font: BLEEDING COWBOYS Weight: Regular Size: 10pt-14pt Use All Caps

Body Copy

Font: Corbel Weight: Regular Size: 8pt-10pt If used as a subheading, apply bold font weight.

Logo
The Maverick logo should always be placed on a dark textured background. The logo itself is already black and white, and can be placed on a grayscale texture if necessary. Related subtitle text can be placed nearly directly next to, but not touching the MAVERICK letters. Other text or visual elements must not be nearer than the distance from the base of the A to the bottom point of the flourish. The maximum recommended size on a box of playing cards is 2 inches wide.

Color Background

Grayscale Background

Package Design
PLASTIC COATED
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2010. The United States Playing Card Company, a subsidary of Jarden Corporation. All rights reserved. Erlanger, KY 41018. Made in China.

PLAYING CARDS MAVERICK POKER

Product Photography

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Advertisement | Coupon

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