A SUMMER PROJECT REPORT ON RETAIL NETWORK OF THE VARIOUS BISCUIT PRODUCTS OF THE GATTANI INDUSTY LIMITED

A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR AWARDING THE DEGREE IN MASTER OF BUSINESS ADMINISTRATION ASSAM AGRICULTURAL UNIVERSITY Session: 2010 2011

SUBMITTED BY SANDIP PHUKON MBA (Agri. Business) ASSAM AGRICULTURAL UNIVERSITY JORHAT-13

DECLARATION
I SANDIP PHUKON, bearing REGD NO.10-A(M)-73 of the department
of , Agricultural Economics And F.M, AAU , hereby declare that this project report is an independent project work entitled A Study on retail network on various Gattani biscuits products on Jorhat market carried out by me at OPG food product Pvt .Limited from 01-06-2011 to 31-07-2011. To the best of my knowledge & belief, it is an original piece of work and is the absolute outcome of my own efforts and has not either in full or in part has been submitted to any other University or Institution for the award of any degree or diploma.

Place: Date:

SANDIP PHUKON REGD NO: 10-A (M)-73 Deptt. Of Agricultural Economics & F.M

AAU. Jorhat-13

PREFACE
Projects are an indispensable part of any kind of formal education. They help us to have a practical exposure as well as better outlook of the subject, which we are studying. In a professional course like M.B.A, the students are equipped with strong theoretical knowledge about the business operations and the time-tested methods of running a successful business. To make this theoretical knowledge stronger, the students are assigned certain projects in various organizations to get an idea of the practical working styles. I was assigned to work in OMG FOOD PRODUCT PVT. LIMITED, CINNAMARA. The topic of study was A Study on retail network on various Gattani biscuits products on Jorhat market. The Project commenced from the 1st June of 2011 to 31st July 2011. In order to make the data and findings easily understandable, efforts have been made to present the information in a simplified, lucid and organized manner. Wherever possible, tables and figures have been incorporated. Suggestion and Recommendations have been made on the basis of findings here in. It gives me immense practical exposure to the practical working patterns and the environment. I will be satisfied if the organization gets benefit from the study and the findings.

Acknowledgement
I take this opportunity to express my profound sense of gratitude and respect to all those who helped me throughout this endeavour. Though I am going to acknowledge all the people who have offered their contribution, guidance and cooperation in preparing this report, no amount of words will be enough to fill up this gap. I hereby express my intense sense of gratitude to my academic guide Dr. A.U. AHMED (Professor), Department of Agricultural Economic And F.M, AAU without whom this project would not have been completed. He has always been a great force of inspiration for me. I would like to convey my gratitude to OPG Food Product Pvt. Limited Cinnamara for giving me the chance to undertake my summer training from 1st June to 31st of July. I will remain grateful to my organizational guide Mr. B.P. BARUAH., General Manager (HRM) OPG FOOD PRODUCT PVT. LIMITED CINNAMARA, for supporting and directing me throughout the study inspite of his busy schedule. Lastly, I owe my overwhelming thanks to the respondents for their cooperation and spending precious time in responding to the questionnaire; also my family members and friends who forwarded me help motivation to continue with the endeavour.

SANDIPOPHUKON MBA (AGRI BUSINESS)

PROJECT VIEW AT A GLANCE

Prepared by:

SANDIP PHUKON MBA (Agri business) Department of Agriculture Economic and F.M AAU. Jorhat-13

Report title:

A Study on retail network on various Gattani biscuits products on Jorhat market

Organization: Period: Academic Guide:

OPG Food Product Pvt. Limited, Jorhat Two months (1st June to 31st July) Dr. A.U. AHMED Professor, Department of Agriculture Economic & F.M AAU. Jorhat-13

Organization Guide:

Mr. B.P. BARUAH General Manager (HRM) OPG FOOD PRODUCT PVT. LIMITED CINNAMARA,

SL.NO PARTICULARS
TITLE PAGE CERTIFICATE DECLARATION PREFACE ACKNOWLEDGMENT PROJECT VIEW AT A GLANCE EXECUTIVE SUMMERY
01.

PAGE NO.

INTRODUCTION
1.1 THE COMPANY 1.2 TOPIC 1.3 HISTORY OF BISCUIT 1.4 BISCUIT COMPANY IN INDIA 1.5 PRESENT SCENARIO 1.6 OVERVIEW OF THE COMPANY 1.7 STRUCTURE OF THE COMPANY 1.8 PRODUCT PROFILE

02.

RETAIL NETWORK

2.1 DISTRIBUTION SYSEM OF GATTANI BISCUIT INDUSTRIES 2.2 DISTRIBUTION NETWORK (DISTRIBUTERS ALL OVER ASSAM) 2.3 LIST OF RETAILERS IN VARIOUS DISTRICTS OF ASSAM 03.

OBJECTIVE, SCOPES & LIMITATIONS RESEARCH METHODOLOGY

4.1 RESEARCH PLAN 4.2 SOURCES OF DATA 4.3 SAMPLING PLAN

04.

4.4 RESEARCH INSTRUMENT

4.5 PILOT SURVEY

4.6 ANALYSIS PLAN

05.

ANALYSIS MAJOR FINDINGS RECOMMENDATION SWOT ANALYSIS

06.

07.

08.

09.

CONCLUSION

10.

ANNEXURE BIBLIOGRAPHY

11.

EXECUTIVE SUMMARY
Title of the Project: A Study on retail network on various Gattani biscuits products on Jorhat market Objectives of the study:
1. To identify the retail network of Gattani biscuit product. 2. T o identify the problem relating to the network and sells of the biscuit product of Gattani Biscuit Pvt. Ltd.

Research Methodology: Research plan: The survey was conducted in Jorhat Market which includes Chamber
Road, Rahman Road and A.T.Road etc with the help of Interview Scheduled.

Sources of data: Primary data: Interview Scheduled, Personal Visit, Telephonic conversation. Secondary data: Books, Internet. Sample size: The sample size is 19 retailers.

Sampling Procedure: A Convenience sampling procedure was used to collect the

sample.