DOMESTIC

DOMESTIC EXPORT CHINA, EUROPE DOMESTIC UPHOLSTERY, COCO TWINERS

PRODUCTS

BALED

LOOSE FIBER

RETAILING COCO FIBERS PROCESSORS

WHOLESALING PRICED LEVEL CHEAP PRICED

WORKERS

7% FEMALE

MARKET WIDTH

CHINA ( NICHE ) EUROPE

LOCAL (M0C) BALING

TYING, WEIGHING, MEASURING

93% MALE

PhP 15.60 /kg VA = PhP 6.25/KG OR 40 %

PCA

TRANSPORTING, STORING

LGU DOST COCO INDUSTRY CLUSTER TEAM (GOV'T & PRIVATE) PCA DTI

MALE = 3 FEMALE = 1

C
DRYING, SIEVING, COLLECTING OF DUST, DECORTICATING PhP 9.35 /kg VA = PhP 6.00/KG OR38 %

ECL COCO EXPRESS

MALE 10 % FEMALE

MANUFACTURING INDUSTRIES

UPHOLSTERY, COCO TWINERS

N=4

FIBER MAKING

COCO FARMERS

END CONSUMERS

BALED COIR

LOOSE COIR

MO 1ST INTEGRATED COCO PROCESSING CENTER

DLMR COCO & INDUSTRY

SAPHER LIM MARKETING

TENANTS

DLMR COC

SAPHER LI

ECL CO

90% MALE 10 % FEMALE

MO 1ST INTEGRATED

HUSK GATHERING TRANSPORTING, PACKING, COUNTING, PROCURING PhP 3.35 /kg (22%)( PhP10.00 /sack of 30 pcs. = 3 kgs)

MARKET SIZE (TURNOVER)

UNLIMITED

START-UP PROJ OF LGU, NGOs)

INPUTS DEMADN TRENDS INCREASING INCREASING COCO HUSK COCO FARMERS

C
PROSPECT FOR GROWTH GOOD GOOD PROCESS ACTIVITIES VALUE ADDED OPERATORS ENABLERS

PCA

DOST

COCO INDUSTRY

PLAN OF ACTION Strengths & Oppurtunity Knowledge & Influensce in Export Marketing Commitment not met Weaknesses & Constraints Strategies ACTIVITIES INDICATORS 1 coco cluster team institutionalized RESPONSIBLE Chair : SP Chair on Agri Com Cochair : PCA Convenor: DTI TIMEFRAME

Institutionalization of Coco Cluster Team

1 coco cluster meeting /mo.

2012-2016

Guaranteed existing Big Potential Market market (China) (Europe) Compliane to International Market Standards Increasing Market Demand

Conduct of Regular Meeting Conduct of Regular Meeting

2 coco Ordinances approved

1ST SEM

High Labor Turn-over Insufficient Capaital of some Entrepreneurs

Capability building Underutilization of for production M&E Management Low Labor Productivity Strengthening of Hiring Process

Source out labor supply from other areas Formulate Hiring Policies

Consider Hiring Female Prodn Workers

10 % Female 50% of labor force production from other areas workers 2 facilities for workers established per company

Coco Processotrs / TESDA / DOLE / DOST / DTI Coco Processotrs / TESDA / DOLE / DOST / DTI

2012-2016

100% of newly Provide Appropriate hired workers Working condition with contract of for Women services

2012

Implementation of Network with TESDA / Comprehensive Coco DOLE / DOST on Labor Replanting Program Supply

Offer Marketing Contracts to Suppliers Conduct of Benchmarking Activity for Coco Processors

100 marketing vcontract forge

Every 1st qtrof Coco Processors 2012, 2013, 2014, DTI 2015, 2016

Conduct of production Management Training

Coco Processors DTI

Massive Cutting of Trees

Implementation of Low Replanting Rate Comprehensive Coco

modern technology

modern machineries & equipment Massive Cutting of Trees Implementation of Low Replanting Rate Comprehensive Coco Replanting Program

Leading Coco Producing country in the world

Lobby for Aggressive Gov't Replanting program

1 Basic and 1 Advanced Production Management Training 1 Benchmarking Activity for Coco Processors 17 LGUs Implement Coco implementing Seedling Dispersal coco replanting program

Coco Processors 2nd quarter 2012 DTI

Coco Processors DTI PCA - LGU MOC

2012-2016

Strong Gov't support Available Incentives Collaboration among to Suppliers stakeholders

PROGRAMS & PROJECTS Industry cluster Program

Industry cluster Program

Export Pathways Program

Export Pathways Program

OTOP

CARP

Export Pathways Program

Export Pathways Program

Export Pathways Program

OTOP

CARP

VISION: Volume sold increase by 20 % for the product baled coco coir and loose coco fiber and expand market to Europe in the year 2016. By increasing production capacity in all stages of the value chain from production to processing.

MISSION: Penetrate the European Market & expand capacity in all stages of value Chain GOAL: 1 Increase Production Capacity 2 Expand Markets 3 STRENGTH 1 Guaranteed excisting martkert (China) 2 Big Potential Market (Europe) 3 Presence of state of the art of M &E 4 Availability of Technology 5 Pro-client 5 Low replanting rate 6 Weaknesses 1 Under utilization of Machineries and Equipment 2 Attitude of manpower 3 Commitment not met 4 Massive cutting of coco trees Oppurtunities 1 2 3 4

Increasing Demand of th

Potential expansion to

Oppurtunities Increasing Demand of the Market Potential expansion to Europe

Threats 1 Product standardization of other entrepreneurs 2 Insufficient capital of some entrepreneurs 3 Limited production capacity 4 Compliant to international standards 5 Strong support (LGU, NGAs) 6 Collaboration and cooperation of other entrepreneurs within the industry 7