February 10

Market Research

2010
The Student Programming Board

This shows the past market research of the Quinnipiac Community from 2009 as well as from 2010

Market Research 2010

Table of Content Research Results from 2008-2009 Advertising...3 Reasons to attend.4 In depth questions4 Research Results from 2009-2010 Survey Results.5 Promo Material for 2010-2011 Brainstorm.........18 Ideas for Promotion Week 2010-2011 Things to consider 19 Possible ideas19

Market Research 2010

Research Results from 2008-2009:

Advertising Advertising Media FB Groups/Events Flyers Responses Analysis- how to better ask these questions in further research 130 123 Working well, should be continued, should be added to the QU101 survey to see if it has improved in numbers. Question for the field research do you see flyers? Are they up at York Hill? Does not need to be added to the QU101 survey, continue doing them. Question for the survey do you notice the SPB events, do they stand out? Have you ever clicked on the SPB event in the email, have you ever accessed the website through the email? QU101 survey question do you look at the cafe posters? Do you look at the 3D tri-fold objects in the cafe (give example)? Do you read/notice the board in the rat?

Weekly Events email

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Cafe posters

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Word of mouth Dorm posters Table tents Promo stunts

90 82 47 39 (plastic event holder in the caf) are the table tents effective/do you read them? Do you get info from promotional stunts (Y/N)? Whats a promotional stunt that youve seen? QU101 survey and field research Do you read the chronicle, if so, have you seen any ads for SPB events in there? (y/n) QU101 survey. This is ineffective we should not use this media

Chronicle

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WQAQ/Q30 Other Calendar

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Add this item to survey- have you ever gone to an event after reading an SPB calendar (by caf/bookstore).

Market Research 2010

Reason to attend Why do you come to an event Food: Prizes: Friends attending: Interest in events: Responses 166 121 88 81

Note judging events based on the above criteria proved non-beneficial to us because students will not attend an event that does not interest them, even if there is food/prizes present. In depth questions Questions Do you know that SPB has events every Friday and Saturday from 8-10pm? Do you think SPB meets the needs of the students? Do you think SPB should plan events during the week? Do you know about the SPB website www.spbwhatsup.com? Would you visit the website if you knew about it? Do you think SPB advertises enough? Do you think SPB should co-sponsor events more often? Would you like to be added to the email list? Yes 109 149 100 60 146 131 118 20 No 70 28 75 115 43 48 45 119

Most of these results are very similar to the findings in 2009-2010

Market Research 2010

Research Results from 2009-2010:

Survey Results

Similar results to the previous survey, some improvement, more people know that SPB programs 8-10 PM Fri and Sat.

Market Research 2010

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The events with the highest attendance are the three required by QU 101: Jane Elliot, The Involvement fair, The Laramie Project as well as the largest SPB event, the concert.

Top results Forgot they were going on o How do we remind people closer to day of the event? Had other plans Did not know about them Live on York Hill/Whitney Village/was not on campus Not interested/events seemed boring Do not want to go alone Too lazy to leave room Day/time not convenient

This shows the promo stunts either arent effective, or dont occur enough for the student body to see them and recognize them.

Market Research 2010

This question is used to follow up and better understand how we can improve the SPB stunts. While some students have seen the stunts, they dont understand them, our message needs to be clearer. o Most people saw the bee o Other stunts confused students, they didnt understand what was going on

Unlike the previous survey, more students are reading the chronicle and this may be a growing opportunity to put ads in the chronicle to advertise for events and have students see them. Perhaps the readers have grown because the Chronicle is doing a better job this year than last year.

Market Research 2010

This shows promise, that about half the student body which does read the chronicle, half of them do see our ads, this means there is a growing opportunity that this will continue to work. Therefore, reaching one quarter of the student population.

An overwhelming amount of the student body read the caf posters, we should continue to do this, even though it is common, it is effective. Perhaps work on making your caf posters sand out more, you can purchase in-expensive banners from www.shindigz.com

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This is a new item we have introduced in promotions and is receiving growing attention because it stands out and it is different and large and students can not miss it. As it becomes a common item that is always in the caf, I believe it will continue to receive more attention.

This is also a new addition to promotions and is receiving some attention, as we continue to utilize it, the students awareness will hopefully increase and it will remain an effective item to use for promotions.

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Market Research 2010

This is a huge success and we should continue to make sure the SPB events are always in the events e-mail and that they always receive a little extra attention, whether it is ensuring the background is advertising for an SPB event, making the event titles bolder, making them clickable or anything else we can do.

The students think they stand out a bit more than other events, they might be confused as to which events are SPB event, so perhaps we can reinforce this by putting our logo near them?

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Market Research 2010

We need to do more to encourage students to click on the events to visit the website or to view the You Tube videos for upcoming speakers and comedians.

The SPB website is not well known by the student body and does not receive much traffic, perhaps we need to make the information on the website more pertinent to the students.

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Market Research 2010

Facebook is still the most used and known network we have and is still being utilize, we need to further utilize our other networks to ensure the student body can stay in contact with us. In the prior year 60 students said they were aware of the website.

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Market Research 2010

The facebook is the most visited, followed by the website; SPB should continue to grow the other websites.

We have determined that this was not good wording in the question and we should ask if they have every gathered information for an event based on what they saw on the calendars or if they are aware that there is SPB information on these calendars and where the calendars are located.

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Market Research 2010

A significant amount of students do read the table tents in the caf, however not as many as one might expect. Surprisingly less students look at the table tents than at the caf posters, perhaps it should be better specified what the table tents are and see if that changes the results?

This is a consistent response which we also saw in the previous years survey where 131 students said yes and 48 said no. This has shown a small increase that student believe we do advertise enough, while about 20% still think we should do more advertising, our efforts have been recognized.

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The Students do think that we meet their needs, similar to the results we saw the previous year where 149 students answered yes and 28 answered no, you can see we have further improved our efforts as more students believe we are meeting their needs. This shows strong success over the years and continuous improvement.

Events students would like to see More trips Bigger scaled events on the quad with o Tents o Music o Good food Funny things similar to: o I heart the female orgasm Performers o Comedians Events during the week/during Saturday and Sunday

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Market Research 2010

Suggestions for Promotions Emails o Sometimes are too long/dont want to go through them all o Reminder emails closer to the day of the event Posters o Find other places for posters/flyers besides caf York Hill The Den Dorms Gym Whitney village Stunts o Most people saw the bee o Other stunts confused students, they didnt understand what was going on Use more giveaways Calendars

Received about 20 students e-mail addresses who would like to join SPB

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Market Research 2010

Promo Material for 2010-2011

Pens 1,000 pens for $450 (.45 per pen) Cap stick Chip clipmagnet clips Stickers Magnets $20 per company $800 for 1,000 magnets 18 restaurants 12 restaurants (newer) If 15 restaurants $55 per restaurant to break even Calendar at the bottom Website Magnetic poetry with calendar at the bottom Website Post it notes http://promote.3m.com/downloads/pdf/LgQuan_FlagsValuPak.pdf http://promote.3m.com/product.jsp?id=88 Lanyards Hand sanitizer holders Flashlights

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Ideas for Promotion Week 2010-2011

Things to consider Should be done early in the school year to raise awareness about SPB

Possible ideas Each event would be located at a table in the Student Center. At the table there should be computers so that the student can do the action on the spot. Also, the large grand prize should be there in order to attract the attention of students. Monday: Action: Have students sign up for the Facebook group, and invite all their friends Giveaway: Tuesday: Action: Have students follow the SPB Twitter Giveaway: Wednesday: Action: Have students name three SPB events Giveaway: Thursday: Have students go onto website, look at a future event, and find the location of the event Giveaway: Pen with the website Friday: Action: If students do at least three of the activities they will be entered into a raffle that will be drawn at the Friday event. They must come with three of the four giveaways in order to prove that they participated in the promotions event. Giveaway: Grand prizes

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Market Research 2010

Other possible ideas: Action When you invite 20 friends you get Action find something on Twitter, the website, FB or Youtube, scavenger hunt (Searching for a comment and respond where it was found to win a prize) Action Search through the minutes (member of the week etc.)

Possible Giveaways: Towels, lanyards, bookmarks , chapstick, to do list, sunglasses with SPB printed on the side, beach balls, to do list, ice scraper, semester calendar, door handle, SPB bracelet, Frozen treat (ice cream sandwich) with sticker on it Possible grand prizes: Tickets for the concert, Bookstore gift certificate WII, Ipod, Front row seats at a movie, TV, camera

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