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Expense; liabilities Expense; assets Tangible assets; intangible assets Assets; liabilities
Brand assets are more than brand liabilities Brand assets are less than brand liabilities Brand assets are equal to the brand liabilities None of the given options
Evaluation of the process for use in future decision making Evaluation of options relative to the company's mission Decreasing the levels of hierarchy present within the company's management structure (doubted) Developing a set of short-term objectives
Who are the firm's primary customers? (doubted) What image does the firm wish to project? Which areas of technology will be empathized? What are the number of levels the corporate hierarchy will contain?
Customer does not give the same treatment to a fake brand even if it carries the label that may look genuine because:
The actual brand is not there The actual product is not there The actual brand is there Actual product is there
Bringing about innovations Living up to consumers' likes and expectations Engaging into a brand contract All of the given options
Family members are potential buyers Family is an important social group Family income is higher Family takes good decisions
Three to five years Two to five years Three to six years Two to six years
Positioning Impact of Marketing Strategy Profit Impact of Market Strategy Price Impact of Marketing Strategy Promotion Impact of Marketing Strategy
Strategic issues require large amounts of the firm's resources Strategic issues always impact the firm's long-term income Strategic issues require the firm's external environment be considered Strategic issues are future-oriented
Statements of company vision Experience of team work and ethics Reflection of sensitivity to consumers Expression of concern for quality
Translate into standards Fulfill good promises Uncover bad promises Fulfill bad promise
Customer's analysis Company business Target market Point of difference and key benefits
New avenues for brand leveraging Externally driven Provides focus Unique valued place
Desirable benefit Good packaging Service inseparability Strong beliefs and values
Expense; liabilities Expense; assets Tangible assets; intangible assets Assets; liabilities
Question No: 3 ( Marks: 1 ) - Please choose one Which one of the following is a brand?
Question No: 4 ( Marks: 1 ) - Please choose one Which of the following strategies have to be prepared by the brand manager for success of brand?
Who are the firm's primary customers? What image does the firm wish to project? Which areas of technology will be empathized? What are the number of levels the corporate hierarchy will contain?
The negative promises The positive promises The implicit promises The explicit promises
Retailer power Lack of scale economies Weak brands range All of the given options
Three to five years Two to five years Three to six years Two to six years
Seek senior management's input Determine the financial contribution gap Collect industry data and create a brand vision starter Meet with junior management to create the vision
The terminology of "contract" is very intra-company and is not used when it comes to communicating with the market. The terminology of "contract" is not used when it comes to communicating with the market. The terminology of "contract" not very intra-company and is not used when it comes to communicating with the market.
Twenty five percent of customers spend no time in their decision making Fifty six percent of customers spend less than 8 seconds in decision making The brand messages must not be so simple and much focused Customers use little information in routine purchases of low involvement items
A brand for what? A brand for whom? A brand for when? A brand against whom?
Question # 1 of 15 ( Start time: 06:25:38 PM ) Total Marks: 1 Which of the following is a company's declaration about its business goals and aspirations as an organization to its employees and other stakeholders? Select correct option: Mission Statement Vision Statement Vision and mission statement Value statement
Question # 2 of 15 ( Start time: 06:28:31 PM ) Total Marks: 1 Which of the following is a company's declaration about its business goals and aspirations as an organization to its employees and other stakeholders?
Question # 3 of 15 ( Start time: 06:28:31 PM ) Total Marks: 1 In uncover bad promise one must convert the shortcomings into: Select correct option: Strengths Weaknesses Opportunities Threats
Question # 4 of 15 ( Start time: 06:29:20 PM ) Total Marks: 1 Where the strategic management perspective should be emphasized? Select correct option: At the top of the organization At the middle of the organization At the bottom of the organization Throughout the organization
Question # 5 of 15 ( Start time: 06:29:56 PM ) Total Marks: 1 Brand vision fulfills a basic purpose that is: Select correct option: Consensus among management Commits Company to research Mandates telling all stakeholders All of the given options
Question # 6 of 15 ( Start time: 06:31:21 PM ) Total Marks: 1 You do not give the same treatment to a fake brand even if it carries the label that may look genuine because: Select correct option: The actual brand is not there The actual product is not there The actual brand is there Actual product is there
Question # 7 of 15 ( Start time: 06:32:24 PM ) Total Marks: 1 Brands are acknowledged and recognized on the basis of their: Select correct option:
Question # 8 of 15 ( Start time: 06:33:22 PM ) Total Marks: 1 A sound mission and value statement must have all the attributes EXCEPT: Select correct option:
Question # 9 of 15 ( Start time: 06:33:57 PM ) Total Marks: 1 How many principles brand contract have? Select correct option:
Question # 10 of 15 ( Start time: 06:34:59 PM ) Total Marks: 1 Which of the following brings management to a platform from where they all have to agree what level of growth the brand will generate to fulfill company's objectives? Select correct option:
Question # 11 of 15 ( Start time: 06:36:05 PM ) Total Marks: 1 PIMS stands for which of the following? Select correct option:
Positioning Impact of Marketing Strategy Profit Impact of Market Strategy Price Impact of Marketing Strategy Promotion Impa
Question # 12 of 15 ( Start time: 06:36:48 PM ) Total Marks: 1 A company's business model can be based on all of the fundamental factors EXCEPT: Select correct option:
Question # 13 of 15 ( Start time: 06:37:26 PM ) Total Marks: 1 Brand associations and the Brand Value Pyramid are half of your: Select correct option:
Question # 14 of 15 ( Start time: 06:38:55 PM ) Total Marks: 1 Strategic objective deals with __________. Select correct option: Cutting cost Earnings per share Return on investment Dividend growth
Question # 15 of 15 ( Start time: 06:40:14 PM ) Total Marks: 1 A chain of schools cannot create perceptions of good quality education to children unless its program of teaching relates to the central values of: Select correct option:
Question # 1 of 15 ( Start time: 06:44:26 PM ) Total Marks: 1 Which of the following is a set of promises that the brand makes to customers? Select correct option: Brand contract Brand association Brand persona Brand equity
Question # 2 of 15 ( Start time: 06:45:57 PM ) Total Marks: 1 Market is divided into groups on the basis of age, family size, gender, income, occupation, education, religion, race, generation, nationality, or social class is the best description of which of the following? Select correct option: Demographics Psychographics Behavioral Geographic
Question # 3 of 15 ( Start time: 06:46:48 PM ) Total Marks: 1 Which of the following is a planning document that reflects your extensive efforts toward defining the market, analyzing it and considering all the elements of brand management? Select correct option: Product plan Brand plan Marketing plan Sales plan
Question # 4 of 15 ( Start time: 06:47:33 PM ) Total Marks: 1 Objectives are the desired ends and __________ is the means to achieve those ends. Select correct option: Strategy Mission Planning Vision
Question # 5 of 15 ( Start time: 06:48:51 PM ) Total Marks: 1 Which one of the following brand layer is slightly wider than line brands? Select correct option: Family brands Range brands Umbrella brands Product brands
Question # 6 of 15 ( Start time: 06:50:14 PM ) Total Marks: 1 Strategic objectives deal with: Select correct option: Staging innovations Share value appreciation Earnings per share Revenue growth
Question # 7 of 15 ( Start time: 06:51:15 PM ) Total Marks: 1 Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of: Select correct option: Finance Marketing Production Promotion
Question # 8 of 15 ( Start time: 06:52:31 PM ) Total Marks: 1 Which of the following is the component of brand identity? Select correct option: Reliable Serious Durable Logo
Question # 9 of 15 ( Start time: 06:53:40 PM ) Total Marks: 1 According to researches, the highest brand loyalty of customers is for: Select correct option: Coffee Shampoo Cigarette Jeans
Question # 10 of 15 ( Start time: 06:54:56 PM ) Total Marks: 1 Which of the following can be defined in terms of needs, segmentation and geography? Select correct option: Markets Production Promotion Management
Question # 11 of 15 ( Start time: 06:56:20 PM ) Total Marks: 1 Brands are acknowledged and recognized on the basis of their: Select correct option: Functionality Quality Loyalty Reputation
Question # 12 of 15 ( Start time: 06:56:51 PM ) Total Marks: 1 A company's business model can be based on all of the fundamental factors EXCEPT: Select correct option: High quality Affordability Accessibility Low quality
Question # 13 of 15 ( Start time: 06:57:31 PM ) Total Marks: 1 A personal computer with features relating to processor's specifications, the size of the hard disk and capacity of RAM is an example of: Select correct option: Implicit promise Explicit promise Positive promise Negative promise
Question # 14 of 15 ( Start time: 06:58:51 PM ) Total Marks: 1 The point of departure toward the process is to have a clear__________ for your brand. Select correct option: Vision Mission Image Idea
Question # 15 of 15 ( Start time: 06:59:46 PM ) Total Marks: 1 If a market is less mature, the challenges are: Select correct option: Less strong Intense Concentrated Deep .
Question # 1 of 15 ( Start time: 07:24:08 PM ) Total Marks: 1 __________ along with brand associations provides a complete understanding of the brand image. Select correct option: Brand persona Band value Brand association Brand picture
Question # 2 of 15 ( Start time: 07:25:00 PM ) Total Marks: 1 __________ is a name, term, sign, symbol, design or a combination of them intended to differentiate one product from those of the competitors. Select correct option: Brand management Marketing management Brand Marketing
Question # 3 of 15 ( Start time: 07:25:28 PM ) Total Marks: 1 Which one of the following is the part of brand management process? Select correct option: Manage product Manage categories Manage brand Manage customer
Question # 4 of 15 ( Start time: 07:26:16 PM ) Total Marks: 1 Strategic objectives deal with: Select correct option: Staging innovations Share value appreciation Earnings per share Revenue growth
Question # 5 of 15 ( Start time: 07:27:03 PM ) Total Marks: 1 If a market is very mature, the challenges are: Select correct option: Intense Weak Concentrated Deep
Question # 6 of 15 ( Start time: 07:27:35 PM ) Total Marks: 1 Brand at the top of the brand value pyramid conforms more to a: Select correct option: Brand-based model Brand perception Brand image Brand contract
Question # 7 of 15 ( Start time: 07:28:15 PM ) Total Marks: 1 How many principles brand contract have? Select correct option: Three Two Five Four
Question # 8 of 15 ( Start time: 07:29:18 PM ) Total Marks: 1 Which of the following is driving force for customers' focal point? Select correct option: Brand picture Brand image Brand value Brand persona
Question # 9 of 15 ( Start time: 07:30:33 PM ) Total Marks: 1 Which of the following industries generally do well during strong periods of growth and do poorly during recessions? Select correct option: Food Cyclical Pharmaceutical Chemical
Question # 10 of 15 ( Start time: 07:31:11 PM ) Total Marks: 1 One of the top responsibilities of senior management is to develop: Select correct option: Business Brand Product Strategy
Question # 11 of 15 ( Start time: 07:32:19 PM ) Total Marks: 1 The more customers are knowledgeable of a brand's promises, the more they are likely to be: Select correct option: Loyal Satisfied Demanding Unsatisfied
Question # 12 of 15 ( Start time: 07:33:05 PM ) Total Marks: 1 While developing a brand vision, senior management contributes by providing inputs about: Select correct option: What are the financial and strategic goals of the company? How to reinforce strengths and rectify weaknesses? What resources the company is willing to deploy for supporting the brand? All of the given options
Question # 13 of 15 ( Start time: 07:33:33 PM ) Total Marks: 1 Which one of the following brand layer is slightly wider than line brands? Select correct option: Family brands Range brands Umbrella brands Product brands
Question # 14 of 15 ( Start time: 07:34:03 PM ) Total Marks: 1 A sound mission and value statement must have all the attributes EXCEPT: Select correct option: Lengthy Memorable Pragmatic Inspiring
Question # 15 of 15 ( Start time: 07:34:25 PM ) Total Marks: 1 "Market share" is the indicator of which of the following? Select correct option: Brand value Brand strength Brand asset Brand liability
Question # 1 of 15 ( Start time: 10:31:37 PM ) Total Marks: 1 A chain of schools cannot create perceptions of good quality education to children unless its program of teaching relates to the central values of: Select correct option: Children Parents Teachers Society
Question # 1 of 15 ( Start time: 10:39:11 PM ) Total Marks: 1 According to researches under brand perception, which of the following statements is NOT TRUE? Select correct option: 25 percent of customers spend no time in their decision making 56 percent of customers spend less than 8 seconds in decision making The brand messages must not be so simple and much focused Customers use little information in routine purchases of low involvement items
Question # 2 of 15 ( Start time: 10:40:38 PM ) Total Marks: 1 A brand contract may also contain __________ but it must be eradicated from the contract? Select correct option: Negative promises Positive promises Doubtful promises Implicit promises
Question # 3 of 15 ( Start time: 10:41:55 PM ) Total Marks: 1 Which of the following is the characteristic of personality of a brand? Select correct option: Logo Packaging Color Durability
Question # 4 of 15 ( Start time: 10:43:09 PM ) Total Marks: 1 Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:Select correct option: Finance Marketing Production Promotion
Question # 5 of 15 ( Start time: 10:44:37 PM ) Total Marks: 1 When we say that brands are staying contemporary than it means: Select correct option: Bringing about innovations Living up to consumers' likes and expectations Engaging into a brand contract All of the given options
Question # 6 of 15 ( Start time: 10:45:33 PM ) Total Marks: 1 A brand must offer a: Select correct option: Superior value proposition Lower value proposition Medium value proposition Best value proposition
Question # 7 of 15 ( Start time: 10:46:18 PM ) Total Marks: 1 Brands are acknowledged and recognized on the basis of their: Select correct option: Functionality Quality Loyalty Reputation
Question # 8 of 15 ( Start time: 10:47:40 PM ) Total Marks: 1 The more customers are knowledgeable of a brand's promises, the more they are likely to be: Select correct option: Loyal Satisfied Demanding Unsatisfied
Question # 9 of 15 ( Start time: 10:48:21 PM ) Total Marks: 1 Which of the following is a company's declaration about its business goals and aspirations as an organization to its employees and other stakeholders? Select correct option: Mission Statement Vision Statement Vision and mission statement Value statement
Question # 10 of 15 ( Start time: 10:49:04 PM ) Total Marks: 1 __________ is a name, term, sign, symbol, design or a combination of them intended to differentiate one product from those of the competitors. Select correct option: Brand management Marketing management Brand Marketing
Question # 11 of 15 ( Start time: 10:49:28 PM ) Total Marks: 1 Financial objective deals with __________. Select correct option: Revenue growth Winning greater market share Overtaking competitors on quality Staging innovations
Question # 12 of 15 ( Start time: 10:50:31 PM ) Total Marks: 1 If a market is less mature, the challenges are: Select correct option: Less strong Intense Concentrated Deep
Question # 13 of 15 ( Start time: 10:51:19 PM ) Total Marks: 1 Which of the following is a planning document that reflects your extensive efforts toward defining the market, analyzing it and considering all the elements of brand management? Select correct option: Product plan Brand plan Marketing plan Sales plan
Question # 14 of 15 ( Start time: 10:52:01 PM ) Total Marks: 1 One of the top responsibilities of senior management is to develop: Select correct option: Business Brand Product Strategy
Question # 15 of 15 ( Start time: 10:52:43 PM ) Total Marks: 1 A brand manager is responsible for the destination planning of the brand in terms of its future movements related to all, EXCEPT:Select correct option: Marketing research Distribution improvements Overtaking competition Markets to serve
Question # 1 of 15 ( Start time: 10:55:15 PM ) Total Marks: 1 Brand picture is based on which one of the following? Select correct option: Brand image Brand value Brand mission Brand vision
Question # 2 of 15 ( Start time: 10:56:08 PM ) Total Marks: 1 When brand management becomes the heart of marketing then which one becomes the heart of brand management. Select correct option: Owner's equity Brand equity Brand assets Brand value
Question # 3 of 15 ( Start time: 10:56:53 PM ) Total Marks: 1 Financial objective deals with __________.Select correct option: Revenue growth Winning greater market share Overtaking competitors on quality Staging innovations Bookmark
Question # 4 of 15 ( Start time: 10:57:16 PM ) Total Marks: 1 Market is divided into groups on the basis of age, family size, gender, income, occupation, education, religion, race, generation, nationality, or social class is the best description of which of the following? Select correct option: Demographics Psychographics Behavioral Geographic
Question # 5 of 15 ( Start time: 10:57:46 PM ) Total Marks: 1 The business growth that takes place because of the internal working of the different parts within an organization is known as which of the following? Select correct option: Acquisition Organic growth Rapid growth Licensing
Question # 6 of 15 ( Start time: 10:58:49 PM ) Total Marks: 1 The key belief and core values of the brand is called its __________. Select correct option: Identity Image Persona Source
Question # 7 of 15 ( Start time: 10:59:54 PM ) Total Marks: 1 Which of the following is a company's declaration about its business goals and aspirations as an organization to its employees and other stakeholders? Select correct option: Mission Statement Vision Statement Vision and mission statement Value statement
Question # 8 of 15 ( Start time: 11:00:27 PM ) Total Marks: 1 __________explain/s what brand value means to consumers and how a brand creates that value. Select correct option: Brand equity Brand characteristics Brand image Brand identity
Question # 9 of 15 ( Start time: 11:00:56 PM ) Total Marks: 1 To be successful, the company must have all its __________ at work to deliver superior value. Select correct option: Resources Brands Employees Communication
Question # 10 of 15 ( Start time: 11:02:14 PM ) Total Marks: 1 Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of: Select correct option: Finance Marketing Production Promotion
Question # 11 of 15 ( Start time: 11:03:14 PM ) Total Marks: 1 Objectives are the desired ends and __________ is the means to achieve those ends. Select correct option: Strategy Mission Planning Vision
Question # 12 of 15 ( Start time: 11:04:13 PM ) Total Marks: 1 Which one of the following is the characteristic of brand strength? Select correct option: Price premium Patents and rights Perceived brand personality Brand reputation
Question # 13 of 15 ( Start time: 11:05:41 PM ) Total Marks: 1 According to researches, the highest brand loyalty of customers is for: Select correct option: Coffee Shampoo Cigarette Jeans
Question # 14 of 15 ( Start time: 11:06:25 PM ) Total Marks: 1 Which of the following is a strategic process in which all departments must get together in offering value? Select correct option: Brand management Product Management Marketing Management Sales Management
Question # 15 of 15 ( Start time: 11:06:59 PM ) Total Marks: 1 Which of the following is a set of promises that the brand makes to customers? Select correct option: Brand contract Brand association Brand persona Brand equity
Question # 1 of 15 ( Start time: 11:13:09 PM ) Total Marks: 1 Market is divided into groups on the basis of age, family size, gender, income, occupation, education, religion, race, generation, nationality, or social class is the best description of which of the following? Select correct option: Demographics Psychographics Behavioral Geographic
Question # 2 of 15 ( Start time: 11:13:50 PM ) Total Marks: 1 A sound mission and value statement must have all the attributes EXCEPT: Select correct option: Lengthy Memorable Pragmatic Inspiring
Question # 3 of 15 ( Start time: 11:15:10 PM ) Total Marks: 1 Where the strategic management perspective should be emphasized? Select correct option: At the top of the organization At the middle of the organization At the bottom of the organization Throughout the organization
Question # 4 of 15 ( Start time: 11:15:41 PM ) Total Marks: 1 Which of the following is a strategic process in which all departments must get together in offering value? Select correct option: Brand management Product Management Marketing Management Sales Management
Question # 5 of 15 ( Start time: 11:16:20 PM ) Total Marks: 1 One of the top responsibilities of senior management is to develop: Select correct option: Business Brand Product Strategy
Question # 6 of 15 ( Start time: 11:16:53 PM ) Total Marks: 1 If a market is less mature, the challenges are: Select correct option: Less strong Intense Concentrated Deep
Question # 7 of 15 ( Start time: 11:18:14 PM ) Total Marks: 1 Brands are acknowledged and recognized on the basis of their: Select correct option: Functionality Quality Loyalty Reputation
Question # 8 of 15 ( Start time: 11:19:40 PM ) Total Marks: 1 A brand must offer a: Select correct option: Superior value proposition Lower value proposition Medium value proposition Best value proposition
Question # 9 of 15 ( Start time: 11:20:02 PM ) Total Marks: 1 When a brand is just able to address the basic needs, it is at the: Select correct option: Lowest level of associations Highest level of associations Medium level of associations None of the given options
Question # 10 of 15 ( Start time: 11:20:36 PM ) Total Marks: 1 While developing a brand vision, senior management contributes by providing inputs about: Select correct option: What are the financial and strategic goals of the company? How to reinforce strengths and rectify weaknesses? What resources the company is willing to deploy for supporting the brand? All of the given options
Question # 11 of 15 ( Start time: 11:21:29 PM ) Total Marks: 1 Objectives are the desired ends and __________ is the means to achieve those ends. Select correct option: Strategy Mission Planning Vision
Question # 12 of 15 ( Start time: 11:22:04 PM ) Total Marks: 1 When we say that brands are staying contemporary than it means: Select correct option: Bringing about innovations Living up to consumers' likes and expectations Engaging into a brand contract All of the given options
Question # 13 of 15 ( Start time: 11:22:27 PM ) Total Marks: 1 Which of the following brings management to a platform from where they all have to agree what level of growth the brand will generate to fulfill company's objectives? Select correct option: Brand vision Brand mission Brand objective Brand value
Question # 14 of 15 ( Start time: 11:23:15 PM ) Total Marks: 1 While defining the industry for developing brand vision, brand manager must consider: Select correct option: The range of products and services offered by the industry Industry growth and size Key growth factors Industry lifecycle
Question # 15 of 15 ( Start time: 11:24:35 PM ) Total Marks: 1 Which one of the following is related to the brand? Select correct option: Cooking oil Shampoo Detergent Dalda