as

Abstract:

Parle-G or Parle Glucose biscuits are one of the most popular confectionary biscuits inIndia. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl covering the front. The Objective of the Research is to findout the preference of people in Glucose biscuit also to know Why the Parle-G is no. 1 in glucosebiscuits segments . Our Research goal is to study about the attributes which make Parle-G no.1biscuits in glucose biscuits segment, for which we have made a questionnaire and selected a samplesize of 30 people that is a sampling base technique for which we have set a questionnaire of 16questions which is done on the basis of structured (closed ended) interview and also to find out whichfactors affect the growth of Parle-G. The Probable out come is that the three major attributes whichinfluence the position of the biscuit in the market were Quality, Price and Distribution of the biscuit. Key Words: SPSS Software; Introduction In our research we targeted to study the problem i.e. Why the Parle-G is no. 1 in glucosebiscuits segments which formulation is related to relationship between variables like Why peoplebuy Parle-G, Do ads impact in consumption of consumer. Various people have various reasonsto consume it, some consume it for the value it offers while others consume it for sheer taste, and for some it is a meal substitute for others it is a tasty healthy nourishing snack. Campaign that waslaunched by Parle for Parle-G was - G means GENIUS. For this a

series of ads were shown inwhich a little kid eats Parle G and tricks the wise and experienced people. Just a few months back areminder TV commercial was launched for Parle-G where the product is being called Hindustan ki takat -1-

Background Information: About Parle Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even theremotest villages of India, the company has definitely come a very long way since its inception.Many of the Parle products - biscuits or confectioneries, are market leaders in their category and havewon acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company. While to consumers it's a beacon of faith and trust, competitors look upon Parle as anexample of marketing brilliance. About Parle-GParle-G or Parle Glucose biscuits are one of the most popular confectionary biscuits in India.Parle-G is one of the oldest brand names in India and is the largest selling brand of biscuits in India.For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl covering the front. Many counterfeit companies have attempted torecreate and sell lower quality products of similar names and virtually identical package design.There was a time when Parle-Gs dominance was threatened by rival brands, especially the Tiger brand from

Britannia.The company's slogan is popular among the Indian consumer population, reading G means Genius .The name, "Parle-G", is derived from the name of the Indian rail station, Vile Parle, where the Parleproduction factory is based.The biggest concern is that the brand shouldnt become outdated as it is a historic brand. The brandhas managed to retai n its l eadership posi ti on bec aus e it has evolv ed i ts c ampai gn wi th everyconsumption trend. -2Parle-G or Parle Glucose biscuits are one of the most popular confectionary biscuits inIndia. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl covering the front. The Objective of the Research is to findout the preference of people in Glucose biscuit also to know Why the Parle-G is no. 1 in glucosebiscuits segments . Our Research goal is to study about the attributes which make Parle-G no.1biscuits in glucose biscuits segment, for which we have made a questionnaire and selected a samplesize of 30 people that is a sampling base technique for which we have set a questionnaire of 16questions which is done on the basis of structured (closed ended) interview and also to find out whichfactors affect the growth of Parle-G. The Probable out come is that the three major attributes whichinfluence the position of the biscuit in the market were Quality, Price and Distribution of the biscuit. Key Words: SPSS Software; Introduction In our research we targeted to study the problem i.e. Why the Parle-G is no. 1 in glucosebiscuits segments

which formulation is related to relationship between variables like Why peoplebuy Parle-G, Do ads impact in consumption of consumer. Various people have various reasonsto consume it, some consume it for the value it offers while others consume it for sheer taste, and for some it is a meal substitute for others it is a tasty healthy nourishing snack. Campaign that waslaunched by Parle for Parle-G was - G means GENIUS. For this a series of ads were shown inwhich a little kid eats Parle G and tricks the wise and experienced people. Just a few months back areminder TV commercial was launched for Parle-G where the product is being called Hindustan ki takat -1-

Background Information: About Parle Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even theremotest villages of India, the company has definitely come a very long way since its inception.Many of the Parle products - biscuits or confectioneries, are market leaders in their category and havewon acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company. While to consumers it's a beacon of faith and trust, competitors look upon Parle as anexample of marketing brilliance. About Parle-GParle-G or Parle Glucose

biscuits are one of the most popular confectionary biscuits in India.Parle-G is one of the oldest brand names in India and is the largest selling brand of biscuits in India.For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl covering the front. Many counterfeit companies have attempted torecreate and sell lower quality products of similar names and virtually identical package design.There was a time when Parle-Gs dominance w threatened
by rival brands, especially the Tiger brand from Britannia.The company's slogan is popular among the Indian consumer population, reading G means Genius .The name, "Parle-G", is derived from the name of the Indian rail station, Vile Parle, where the Parleproduction factory is based.The biggest concern is that the brand shouldnt become outdated as it is a historic brand. The brandh a s ma n a g e d t o r e t a i n i t s l e a d e r s h i p p o s i t i o n b e c a u s e i t h a s e vo l ve d i t s c a mp a i g n wi t h e ve r y consumption trend. -2-