A

Project Report
On

Study on the perception of customers regarding Cotton County

In

NAHAR INDUSTRIAL ENTERPRISES LIMITED Ludhiana

Submitted in partial fulfillment of the requirements for the degree of MASTER IN BUSINESS ADMINISTRATION(2008-2010) affiliated to Punjab Technical University, Jalandhar.

Submitted to:

Submitted by:

PUNJAB INSTITUTE OF MANAGEMENT & TECHNOLOGY MANDI GOBINDGARH

ACKNOWLEDGEMENT
Foremost of all, I expressed my gratitude to the Almighty for his blessings and guiding my way.

I am extremely graceful to the management of Nahar Industrial Enterprises Ltd. giving me opportunity to do my summer training in their organization. I expressed my sincere thanks to Mr. Sachin Sahney Vice President of Sales and Marketing, Nahar Industrial Enterprises Ltd. for his expert guidance and valuable suggestions. He is very kind in extending all possible help for successful completion of my project.

I feel highly elated in expressing my deep sense of indebtedness and gratitude to my teacher and major advisor Mr.Chander & Mr.Jagjeet Singh for his aspiring guidance, criticism during the course of this investigation and preparation of manuscript.

This is my prerogative to express my sincere regards to my loving parents for their deep affection and unabated inspiration that really kept me going on. They were acting as a source of strength and perseverance during the course of the study.

Last but not the least; I place my thanks to the respondents for their direct or indirect help, which led me through the stair of success.

Certificate by the Guide This is certify that the Project work titled Study on the perception of customers regarding Cotton County in Ludhiana is a bonafide work of Mr. Paramjeet Singh Roll No. 80804317039 is carried out in partial fulfillment for the award of MBA (Marketing) of Punjab Technical University under my guidance. This project has not been submitted earlier for the award of any degree / diploma of any other institution / University.

Place Date

Name of the Guide Designation of the Guide

Declaration by the student I, Mr. Paramjeet Singh hereby declare that the project work titled Study on the perception of customers regarding Cotton County in Ludhiana is the original work done by me and submitted to the Punjab Technical University for the fulfillment of requirements for the award of Master Of Business Administration in Marketing is a record of original work done under the supervision of Mr. Sachin Sahney.

Roll No. 80804317039 Date:-

Student`s Signature

TITLE
Study on the perception of customers regarding Cotton County in Ludhiana

NAME OF THE STUDENT

UNIVERSITY ROLL NO

NAME OF THE INSTITUTE

MAJOR SUBJECT

MARKETING

INDEX
UNIT-1 COMPANY PROFILE

CHAPTER NO. 1 2 3 4 5

CHAPTER NAME INTRODUCTION TO TEXTILE INDUSTRY INTRODUCTION TO NAHAR GROUP INTRODUCTION TO NAHAR INDUSTRIAL ENTERPRISES LTD. ORGANISATION CHART SWOT ANALYSIS

UNIT-2

ABOUT RESEARSCH PROJECT

CHAPTER NO. 1 2 3 4 5 6 7 8

CHAPTER NAME INTRODUCTION REVIEW OF LITERATURE OBJECTIVES OF RESEARCH LIMITATIONS OF STUDY RESEARCH MATHODOLOGY RESULT AND DISSCUSSION CONCLUSION AND SUGGESTIONS ANNEXURE

UNIT-1 CHAPTER NO. 1

INTRODUCTION TO TEXTILE INDUSTRY

Textile Industry is one of the biggest industries of the country and contributes nearly twenty percent of the total industrial production. Now, it is growing very fast and is also being increasingly known for its textiles exports. After independence, the regeneration of textile industry, when the efforts were made, as a result the India has settled its unique position in the global market. Indian garments have now reached all the leading global markets. Viz. Europe, North America, Nordies, Australia, Middle East and Japan etc. Almost the Knitwears were manufactured from cotton, synthetic and blended yarns. But now a day, the new type of yarns are being prepared and used to develop fabrics, Which are gibing the maximum satisfaction to the customers. The surveillance of R & D of the leading manufactures of yarn in order to provide high quality and customers maximum satisfaction by consuming the product.

1.1A CURRENT REPORT ON TEXTILE AND APPAREL SECTORS 1. India could emerge as hub for appeared outsourcing, but will have undertake reforms in key areas like labor apart from entering into bilateral trade agreements with U.S. and European Union to become more competitive. India could be the next biggest winner after china. It could

grow exports at 15-18 % and reach 25-30 billion by 2013 if reforms are implemented. 2. Faced with stringent and different compliance norms from global retail majors including Wall-mart, target and GAP, Indian apparel exporters have approached the government to lobby for standardizing these norms. Indian firms are exploring ways to rope in the services of US based organizations like WRAP (Worldwide Responsible Apparel production ) and SAP 8000 which are trying to create uniform compliance norms for global retailers. WRAP executives have already made presentation to the government and to apparel companies. According to a Mumbai-based supplier, it is becoming increasingly difficult to adhere to compliance norms set out by the global retailers. More and more retailers are outsourcing from India and each one has its own compliance parameters. We are trying to introduce a common comphance mechanism. The union textiles ministry is taking up the issue with trade and government departments in the US and Europe. 3. VF corporation, the US based world`s largest jeans maker is opening sourcing office in India. VF joins the growing list of global retailers setting up based in India to explore the outsourcing opportunities. Global major such as India. VF owns a bevy of jeans brands including Lee, Rustler Britannia, Chie, wrangler and Gitano. VF has licensed Lee and Wrangler jeans brands in India to Arvind brands. 4. according to World Trade Organization`s official, there will be no reprive for a decades old international textile quota system that`s due to wind up at the end of this year, despite pressure by US and other textile industries for an extension. It is a deal that`s already been done. It can`t be undone. Said Chedu osakwe, director of the WTO`s textile division, in a speech to trade policy specialists in washington.as the deadline approaches, textile industries in both rich and poor countries have

become increansingly fearful about the impact of Chinese and Indian competition. A US industry study last year predicted that china could seize up to three quarters of the US market. With the closure of more than 1300 US textile plants and related job losses estimated at 650000. Turkey, Mexico and a dozen Sub-Saharan African countries backed the so-called. African nations said the quotes should stay in place until 2010 pending climination of unfair trade practices by china and others. In 1994 Uruguay round world trade agreement gave rich countries 10 year to phase out all textile quotas, as a part of a finely balanced deal that required at all WTO members to make concessions in different areas. The US and Canada have already formally noticed the WTO of their plains to eliminate all remaining import quotes by the end of the 2004. Some smaller non-Asian producers will continue to benefit from preferential trade arrangements such as the Caribbean Basin Initiative and the African growth and Opportunity Act in the US and the European Union`s everything but arms arrangements that gives duty free access to last developed countries.

1.2 FIBRE
Textile fibres are long fine hair like substances. Textile are those fibers, which are capable of being spun into yarn and made in to fabric.

1.3 HISTORY OF TEXTILE FIBRsE

In 1964 Roubourt Hook of England expressed the idea of producing man made fibers. In 1984, a French chardonnet made first fiber i.e. Nitro Silk on large. In 1910, viscose process was invented which brought a great valuation in the manufacture of man made synthetic fibers. Now India is also so many man made fibers.

1.4 CLASSIFICATION OF FIBERS

NATURAL Cotton Wool Flex / Jute SYNTHETIC / MAN MADE Rayon / Viscose Polyester Nylon / Polyamide BLENDED Natural + Synthetic

The fiber used in knitwear can be basically of three types:-

1.5 NATURAL FIBERS:They include all that are formed through some process of nature. They may be divided into:-

(a) Vegetable Fibers :These are obtained from different parts of some plants . They contain cellulose in their composition. The important fibers are as follow:Cotton :- Obtained from seeds of cotton. Best Fibers :- Such as Flex Ramie and Jute. Leaf Fibers :- Such as Sisal, Kanile . (B) Animal fibers :These are obtained from some animals are also called natural protein fibers. For instance:Silk :- Obtained from silk worm Wool :- Obtained from sheep Special Hair Fiber :- Obtained from animals like Camel and Mohair.

Pashan:- Obtained from Kashmiri goat. Alpace Fibers, Vicune fibers, Llama Fibers(South American animals) Fur Fibers:- obtained from rabbit hair (European countries) (c) Mineral Fibers :Minerals such as Asbestos found in the nature in the form of fibers. It does not born. It has little importance in the textile industry. Both cotton and wool are found in India in sufficient quantities. In facts India exports cotton every year. However, good quality raw wool, scoured wool and Mohair are imported especially from Australia, Canada and Africa . 1.6 SYNTHETIC FIBRES :Viscose, Polyester, Nylon and Aerylic are synthetic fibres. Though, India has large number of manufacturing units. Still India have to import fibre, yarn, because of better ,superior quality as they are cheaper abroad vis-vis domestic products.

1.7 BLENDED :It is mixture of cotton and synthetic. Delhi, kanpur, kolkata ,and Bhilwaa, were concertrating on the knitwear production in India. The current major Knitwear centers are Ludhiana, Noida,Tirupur and Daman. Tirupur is a small township in Tamil Nadu. It has emerged as single largest exports and manufacturing centre of apparels. It is considered as the Baniyan city of India. In the year 1985, it reavealed the low self esteem beginning of Rs. 19 crores but in 1994 Tirupure exports of Rs. 1332 crores. The Asian Tiger Japan, Hong Kong, Taiwan and South korea started moving into nineteen areas enabling Tirupure to capitalize an opportunities of restarting into international market.

MISSION AND VISION

Stepping ahead

INTO THE REALM OF NEW CHALLENGES Challenges, across, graphics, across a multitude of mindsets, Responses, that must stride beyond frontiers, across the Earth making it a single world of humans, of nature-a hostile oneness. Nahar thrives in it with continues innovation, weaving the challenges and responses. That`s the edge that drives Nahar`s business growth.

At Nahar, excellence is always an ongoing journey, never destination.

Chapter No. 2

INTRODUCTION TO NAHAR GROUP

Nahar literary meaning LION is the second largest spinning company in India with 37,000 spindles. Nahar group has 11 yarn manufacturing units at different locations for the purpose of manufacturing wide range of yarns.the blend of stste of art technology backed by dedicated and skilled work force churn out of the best of products from our manufacturing units which cater to needs of our wide range of high profile customers with diverse applications. The flagship company of Nahar Group - Oswal Woolen mills ltd. was established in 1947 for spinning worsted yarns and knitted garments. Today it is giant textile group of Northern India, producing all types, fabrics and branded garments in addition to sugar and vegetable oils. The thrust of the group is in the textile field aiming mainly at exports. The Nahar group came into existence in 1949 as small worsted spinning unit with the assets of 800 spindles. Nahar group established in 1949 surges ahead to establish itself as a reputed Industrial Conglomerate with a wide ranging portfolio from:1. Spinning. 2. Knitting. 3. Fabrics. 4. Hosiery Garments. 5. Soaps. 6. Vegetable. From that time till today the company has grown into new horizons under the magic of Jawaharlal Oswal. Now his sons kamal Oswal and Dinesh Oswal

are continuing the tradition. Together they spearhead over all business direction of Nahar group. While their beginning were small but the vision was big. The burning desire to evolve, grow and one-day position itself as a responsible and reputed corporate entity playing out of its role in improving the people quality of life through their products and services remained a driving force. Today as the Nahar step into a new millennium those nascent days of 800 spindles start up become a distant memory as the Nahar group surges ahead to establish itself as a reputed industrial conglomerate with a wide range portfolio:1. Cotton yarns. 2. Woolen yarns. 3. Knitted fabrics. 4. Knitwears. 5. Sweaters. 6. Griege fabrics. 7. Finished and processed fabrics. 8. Hosiery garments. 9. Steels. 10. Soaps. 11. Sugar. 12. Infrastructure development. The group has spinning capacity of 0.6 millions spindles with turnover of 2500 crores inclusive of export turnover of 1000 crores. The production facilities have been awarded ISO 9002/IS 14002 Certification and Okotex Certification.

The Nahar Groups turbo charged journey into the highway tomorrow however was severely tested during the early nineties with the advent of liberalization opening the flood gated of globalization. Of the enduring belief that

when the going get tough, the tough gets going the group pulled back to refocus, restructure and religion its corporate blue prints to establish a new and appropriate equation withy the new market forces. At the first group aggressive and market savvy forays have zoomed the export Sensex, contributing significant portion of present turnover of the group. Focusing on the second market driven brand extension relating to their high profile and top rated COTTON COUNTY line have met with responding success. However beyond their professional portfolios, the human face of the group that has always been deeply entrenched in social upliftment at every level. Its most concert reflection are there for all to see JAWAHAR LAL OSWAL PUBLIC CHARITABLE TRUST which runs free dispensaries in remote areas to fulfill the medical need of the underprivileged. MOHAN DAI OSWAL MEMORIAL HOSPITAL, promoted by Oswal Woollen Mills ltd. run as charitable institution catering to a vast cross section of society . In Nahar, like other good manufacturers, quality control begins right at the cotton purchasing stage and cotton mixing is as manufacturing carefully done. For a major reason for defective yarn is the improper mixing of cotton stringent quality control then enable Nahar to sell its yarn even in competitative markets Japan and north America and global brands like GAP, REEBOK, KISFUI AND PIERRE CARDIN.

NAMES AND LOCATION OF GROUP COMPANIES

1.

Oswal woolen mills

It is located in Ludhiana. The CMD of Oswal is Mr. J.L. Oswal. It was established in 1949. the company is manufacturing all types of blended worsted yarns, lambs wool yarn, knitting yarns, weaving yarns, blankets, lohis, shawls etc. it also has the facility of wool combing. The company is proud to have highly popular branded products of knitwear MONTE CARLO and CANTERBURY. The main operations of the company are at Ludhiana.

2.

Nahar Spinning Mills Ltd.

Mr. Dinesh Oswal is the MD of the this company. It is located at Ludhiana. The company manufacturers all type of cotton, acrylic yarns, blended yarns and knitted fibers. It is established in 1988, the company is now an ISO 9002 certification holder company. It is engaged in manufacturing of all types of cotton, acrylic and blended yarn as well as knitted fabrics and garments . it has 5 plants, a range of products, over 60% of which is aimed at export markets USA, UK, RFANCE NETHERLAND, SINGAPORE, EGYPT and RUSSIA.

3.

Nahar Exports Ltd.

Mr. Dinesh Kumar is the MD of this company. It is located in Ludhiana. As ISO 9002 company Nahar exports has 5 plants with a spindlage capacity of 145000 spindles. The company manufacturing a wide range of premium specialty and value added yarns manned by a dedicated workforce of 5000 exporting to enthusiastic customers in the competitive exports market by Europe, Hong Kong, Singapore, Mauritius, South East Asian Countries.

4.

Nahar Industrial Enterprises Ltd.

Mr. Kamal Oswal is the MD of this company. It is located in Ludhiana. It is established in 1983 under the name of Oswal fats and oil limited. It went under a total change over to become Nahar Industrial Enterprises Ltd. a decade latter in 1994. After a series of mergers (Nahar fabrics in 1997, with Oswal cotton mills in 2001, and with Nahar International and Nahar Sugar and Allied Industries in 2005), NIEL is now an integrated textile unit. It has own yarn production, weaving, and processing units, along with fabric manufacturing and retailing outlets for marketing branded products units. Besides, it also has interests in sugar and steel. The company was incorporated in sept. 1983. it had two divisions under its umbrella, namely, oil and soap division and Textile division. Oil and Soap division manufactured edible oils, toilet soaps, fatty acids, satiric acid, glycerin, oxygen gas, sovent extracted rice brane oil and vanaspati. Three units of NAHAR FABRICS LIMITED., OSWAL COTTON MILLS LIMITED (OCML) and NIEL were amalmgamated NAHAR INDUSTRIAL ENTERPRISES LIMITED. w.e.f 1st April, 2001 as

A)

Nahar International Ltd.

This company is merged into Nahar Industrial Enterprises Ltd. which is now as integrated textile unit.it is incorporated in june 1970, it came under the management of OWM Group in 1980 and given present name in 1994 NAHAR INTERNATIONAL LIMITED.

EXPORTS

Nahar`s export Market is in :1. USA 2. United Kingdom 3. Germany 4. Japan 5. Australia 6. New Zealand 7. Holland 8. Thailand 9. Hong Kong 10. Singapore 11. Taiwan 12. South Korea 13. Malaysia 14. Mauritius 15. Dubai 16. Bahrain 17. South Africa 18. Canada 19. Egypt 20. Bangladesh 21. Russia

DETAIL OF TOP EXECUTIVES

1. Mr. J.L. Oswal - (Chairman-cum managing director) 2. Mr. Dinesh Oswal - Managing Director 3. Mr. Kamal Oswal - Director 4. Mr. Dinesh Gogna - Director 5. Mr. Sardari Lal Sehga - Executive Director 6. Mr. Komal Jain - director 7. Dr. Om Parkash sahni - Director 8. Mr. Gursharan Singh Dhiman - Director 9. Mr. Amarjeet Singh - Director 10. Mr. Kanwar Sain Maini - Director 11. Mr. Suresh Kumar Singla - Director 12.Dr(Mrs.)H.K.BAL - Director

FEATURES OF NAHAR GROUP

1. Total number of units 11. 2. Number of Spindlage are 370000. 3. Product portfolio spinning : Spinning, knitting, fabrics processing, hosiery garments, knitwear, soap, edible oils, sugar, steel, infrastructure development and information technology. 4. Expert Market : U.S.A., United Kingdom, Germany, Russia, Japan, Australia, New Zealand, Holland, Thailand, Hong Kong, Singapore, Taiwan, South Africa, Canada, Egypt, Israel and Bangladesh. 5. Group turnover is Rs. 2500 crore. 6. No strike/accident situation and near zero staff turnover. 7. Important brand names are COTTON COUNTY , MONTE CARLO and CANTERBURRY 8. Beyond their professional portfolio lies the human group that has always been deeply enriched in social upliftment at every level like Jawahar Lal Oswal public charitable trust Mohan Dai Oswal Memorial Hospital

9.Nahar Group blazes a heads constantly revisiting itself to stay ahead.

Chapter no. 3

NAHAR INDUSTRIAL ENTERPRISES LIMITED Mr. Kamal Oswal is the MD of this company. It is located in Ludhiana. It is established in 1983 under the name of Oswal fats and oil limited. It went under a total change over to become Nahar Industrial Enterprises Ltd. a decade latter in 1994. After a series of mergers (Nahar fabrics in 1997, with Oswal cotton mills in 2001, and with Nahar International and Nahar Sugar and Allied Industries in 2005), NIEL is now an integrated textile unit. It has own yarn production, weaving, and processing units, along with fabric manufacturing and retailing outlets for marketing branded products units. Besides, it also has interests in sugar and steel. The company was incorporated in sept. 1983. it had two divisions under its umbrella, namely, oil and soap division and Textile division. Oil and Soap division manufactured edible oils, toilet soaps, fatty acids, satiric acid, glycerin, oxygen gas, sovent extracted rice brane oil and vanaspati. At present it has five divisions as follows:1. NIEL (UNIT : OSWAL FATS & OILS) Village Jalaldiwal, near Raikot, Distt. Ludhiana. 2. NIEL (UNIT : NAHAR FABRICS) Village Jalalpur, Chandigarh-Ambala Road, Lalru,Distt. Patiala. 3. NIEL ( 100% EOU SPINNING UNIT) Village Jalalpur, Lalru, Diatt. Patiala. 4. NIEL (UNIT : SAMBHAV SPINNING MILLS ) Industrial Focal Point, Phase viii, Mundian kallan, Distt. Ludhiana. 5. NIEL ( GARMENTS UNIT) Focal Point , Ludhiana.

Quality policy:Quality policy is vital for any organization to make quality products, to make continues improvements, to achieve satisfaction. In garment unit due to consideration is given to products from production point to final consumption point. Quality of the processed fabric and finished garment is inspected and control to achieve the following objectives:1. Minimise rejection 2. Maximising the customer satisfaction by reducing complaints and returns. 3. To introduce new style, design acceptable in market. 4. To implement and maintain a quality management system as per ISO 9002. 5. To train employee for improving knowledge and skills. 6. To encourage employee participation for innovative development.

AWARDS
1ST Gold Trophy in Global Exports in 1989. 1st Silver Trophy in Hosiery in 1990. Export award consecutively for 5 years (1989-1990 to 1993-1994) for export of woolen hosiery garments. International award of excellent performance in exports in 1993. Silver Trophy for 2nd highest export performance in 1998-1999. ISO 9002 received in 2001.

Last but not least group companies have been awarded ISO-9002 certification by the bureau of Indian standards. As on the date 2nd largest spinning group of the country.

ACHIEVEMENTS OF NAHAR
The group has also achieved excellence in exports which has also been recognized by the export council as well as the Govt. of India by bestowing several exports rewards and trophies. 1. In 1980 Incorporated as a private limited company. Recognized as an export house by Govt. of India. Raised funds through maiden public issue to finance modernlization and expansion. 3. In 1988 Recognized as a trading house by Govt. of India. First gold trophy in global exports. First silver trophy in global exports. International award for excellence performance in exports. Turnover crossed the Rs. 200 crores mark. Receives ISO 9002 certification. 4. In 1989 5. In 1990 6. In 1993 7. In 1995-96 8. In 1996 9. Also NIEL, GARMENTS UNIT is the recipient of State Level safety Award. 2. In 1984

Due to its excellent export performance the company continues to enjoy the status of GOLDEN TRADIND HOUSE. The export performance has also enabled the company to win two trophies for year in non quota category and the second one SILVER TROPHY for highest export of cotton yarn in non quota category.

MAJOR COMPITITORS
1. MADURA GARMENTS 2. ARVIND MILLS ARROW ALLEN SOLLY PETER ENGLAND ELEMENTS

3. INDIGO NATION 4. VAN HAUSEN 5. LOCAL COMPANIES DUKE OCTAVE VARDMAN (WOOLEN) PARX JOHAN PLAYER

6. RAYMONDS

Chapter No.4
ORGANISATION CHART

Chairman Mr. jawahar Lal Oswal

Vice-Chairman Mr. Kamal Oswal Personnel Mgr.Mr.H.N. Singhal

Corp. Finance Controller Mr. B.B.Gupta

Senior Marketing Manager Mr.P.Riana

Mkt. Manager

Finance Manager

Personnel Manager

Product & Dev. Mgr.

Production Manager

Communication Manager

Store Manager

FUNCTIONING OF DEPARTMENTS
An organization is a collection of various departments / units. These departments are known as different departments like Marketing departments, Financial departments, H R departments, etc. The success of any organization depends upon functioning of these departments. If all departments works smoothly, the organization will go smoothly and efficiently. Quality policy:-

Quality policy is vital for any organization to make quality products, to make continues improvements, to achieve satisfaction. In garment unit due to consideration is given to products from production point to final consumption point. Quality of the processed fabric and finished garment is inspected and control to achieve the following objectives:1. Minimise rejection 2. Maximising the customer satisfaction by reducing complaints and returns. 3. To introduce new style, design acceptable in market. 4. To implement and maintain a quality management system as per ISO 9002. 5. To train employee for improving knowledge and skills. 6. To encourage employee participation for innovative development.

Finance department Mr. B.B.Gupta is the head of the department. Finance is the backbone of every industry as entrepreneur cannot establish an industry without a sound financial position. At Nahar Garment Unit there is a well computerized finance

department. There is well qualified staff consisting of executive officers and clerks. Basically finance comes from three sources Shareholders, Financial Institutions, and Banks etc. Functions :1. Financial Planning and Control 2. Financial Auditing. 3. Financial Requirements. 4. Capital Budgeting. 5. Cash Management. 6. Receivable Management. 7. Tax Administration. Objectives of the department :1. Optimum utilizations of resources. 2. Check on the outflows and increment in inflows of cash and funds. 3. Providing the vision and a cushion for the future. 4. To fulfill the various legal and judicial obligations. 5. To maintain efficient Book Keeping System. 6. To inform the company about its financial position and performance. 7. To assist top management in decision making regarding short term as well as long term involvement in funds. Funds are utilized for the following purpose ;1. Acquiring fixed assets for oprations of the company. 2. For fixed investment in equities. 3. For promotion of sales and credit of the customers. 4. Building up sufficient staff, which include raw material, work progress and finished goods. 5. Advance to suppliers against supply and any deposits with the government.

Production Department :-

Production department of garment unit is considered with production of Trousers, shirts, and Jackets under the name of COTTON COUNTY. Mr. Abhijeet is the head of the department. Production takes place in batches and the type of machines used in production are Single needle machines, Bar Tech. machines, Feed of machines, button holes machines, Button attach machines, Button hamming machines, Flat Bed Flat Lock machines, Eye Lid Button machines, Fusing machines, Pressing board and Bar code reader. The employees are tailors, checkers, and pressman. Objectives of the Department :1. To procure high quality raw material and other requirements as per the standards. 2. To obtain the requirements for the most reasonable prices available. 3. to maintain healthy relations with vendors for timely and emergency procurement of material. Personnel Department :The human resource department is headed by corporate manager Mr. H.N.Singhal who looks after the personnel functions of the whole group. Aim of the department is to do manpower planning. Personal department is concerned with the management of human resources. Records maintain are as follows :1. Daily Attendance Register. 2. Employees salary / wages record.

3. Leave with wages record. 4. Time records. 5. Wage Analysis Sheet. Functions :1. HR Development Training and Developmant Appraisal of employees. 2. Personnel Management Recruitment Selection Orientation 3. Industrial Relations Attendance in Payment System. Grievance Handling Welfare Activities Objectives ;1. Better service to employees and motivating them to achieve organizational goal. 2. To find out the weaknesses and strength of employees for further development.

IT department :Mr. Walia is the head of the IT Department. It renders very useful function at Nahar, which is making use of computers to carry on its all type of business

oprations in its entire unit. IT department is well equipped and IT professionals performs the following functions :-

1. Handling computer operation problems of user departments. 2. Facilitating smooth running of the computer system. 3. Opening new codes for various transactions. 4. Providing computer training to employees. 5. On line processing. Stores department :Stores executive heads store departments. The basic functions of stores are;1. To receive the material and issue the material other than raw material. 2. Store all type of raw material that is all consumable items. Inventory is on of the basis of ABC and VED analysis. In ABC analysis all items are divided into three categories. A category includes most costly and essential is 15 days, B is 20 days, C is 30 days. Procedure for material handling in stores ;1. Tentative requirements by user departments is given to purchase department through stores for procurement, planning. 2. Then once the material is reached to factory premises, the gate entry is matched with purchase order. 3. Material is then weighted on Weight Bridge. 4. After weighting the document is sent to stores with material. 5. Material Inspection Note is sent to the user department for making inspection by them.

6. User department does inspection by physical inspection. 7. At least material is issued as and when needed by departments through material requisition slips. Marketing Department;Mr. Sachin Sahney is the head of marketing department. Marketing department is concerned with accessing consumer needs and developing marketing strategy to satisfy the consumer needs in a best ways. Marketing department at Nahar Garment Unit performs its functions as follows:1. Market Survey. 2. Developing Marketing Strategy. 3. Providing feed back to production planning department with ready to wear fashion trends, styles, shades, design and fabric. 4. Appointment of commission agents in all states of India on commission basis to book orders for them and assure them payments. 5. Handling enquiry, orders through letters, faxes, phone calls, visiting dealers. 6. Advertising and publicity is undertaker to promote sales of company. Objectives:1. To procure as much orders as possible. 2. To provide maximum customer satisfaction. 3. To maintain cordial relations with customers for long term association. 4. To inform the organization regarding the various policies followed by competitors.

Product Development Department:Mr. Trun Kabra is the head of department. Product Development Department is concerned with development of garment products. Product Development Department is engaged in development of garments with respect to shades, styles, design, and colors etc. it also includes garment accessories like tags, buttons, labels, zippers, packing etc. Product Development is a continues process and is done on the basis of market survey, feedback from vendors changing fresh trends and market survey.

Objectives:1. To produce quality products. 2. To fulfill the orders of the customers with in the stated time. 3. To maximize customization.

Chapter No. 5
SWOT ANALYSIS The SWOT analysis is a systematic identification of internal strength and weaknesses of the business and environmental opportunities and threats being faced by the business and provide information that is helpful in matching the firm resources and capabilities to the competitive environment in which it operates. It is necessary for the organization to analyse its weakness that can be removed by undertaking the project and what opportunities can be exploited and strength can be strengthen more. As such, it is instrumental in strategy formulation and selection. It is dynamic and useful framework for choosing a strategy. The following diagram shows how a SWOT analysis fits into an environmental scan:SWOT Analysis Framework Environmental scan

Internal Analysis

External Analysis

Strength

Weaknesses

Opportunity

Threats

SWOT Matrix Strengths:- Nahar`s strengths are:1. Resources and Capabilities. 2. They have the strong Brand names. 3. Good Reputation among customers. 4. Latest machines due to which good quality is produced. 5. Strict quality checks at different level of production to assure the quality products. Weaknesses:- The absence of certain strength may be viewed as weakness. Nahar`s weaknesses are:1. Fully fashioned unit of company has targeted mainly highest income groups with the products like Monte Carlo. 2. Lack of commercial schemes / promotional schemes. Opportunity:- The external environment analysis may reveal certain new opportunities for profit and growth. Nahar`s opportunities are:1. Arrival of new technology. 2. New Markets. 3. Globalization. Threats:- The changes in the external environment also may present threats to the firm. Nahar`s threats are:1. Shift in consumers tastes away from the firm`s products. 2. Emergence of the substitute product. 3. Threat from competitors like Vardhman and Arvind Mills.

4. MNC`s because of their large financial base, better technology is threat to domestic textile sector.

UNIT 2

TITLE

Study on the perception of customers regarding Cotton County in Ludhiana

Chapter no. 1
INTRODUCTION Cotton County ready to wear Brand Cotton County is gearing up to revolutionize the retailing industry in India. Cotton County is ready to wear Brand of Indian Apparel Maker Nahar retail ltd. India. Cotton County is having 600 retail stores to which it wants to double it upto 1000 in over next two year. Cotton County has three production plants and 3000 workers. Mr. Jawahar Lal Oswal is the MD of the Nahar Retail Ltd. India private ltd. COTTON COUNTY offers complete range in menswear and also for ladies and kids. PRODUCT PRODUCED TROUSERS SHIRTS DENIMS CARGOS T-SHIRTS JACKETS PULLOVERS

ITS PRODUCTS PRODUCTS TROUSERS RANGE 799 3099 SIZE 28 42

SHIRTS DENIMS T-SHIRTS JACKETS

799 2599 1299 1799 399 1799 1599 10099

38 44 28 44 Free size Free Size

MISSION AND VISION

Mission We aim to meet the aspirations of our customers through our offerings of contemporary fashion and international quality at affordable prices. We look at every Indian as our customer and will operate on a Pan-India basis in Metro, Tier I, Tier II and Tier III cities and towns. We will create a leadership position in this field by growing faster than competition. We will achieve our goals of customer satisfaction through product excellence and our growth objective through employee motivation and prudent financial policies for investor satisfaction. Vision

To be pro-active in assessing customer needs and to deliver quality products. To grow as a leader ahead of the competition through internal performance achievements. To stand by our commitments to our Vendors, Franchisees and Employees.

Chapter no. 2
Review Literature In this chapter an attempt has been made to present in brief a review of the selected, which have direct or indirect relevance to the subject. It gives an overview of the findings of the academic researchers who have followed the path which study intends to trends. So it is necessary and important to review the literature of that particulars field related topic. The dynamics of the textile industry are changing. Mumbai-based Raymond made the transition from a complete man to a complete brand by launching its kidswear brand Zapp! in 2006. Ahmedabad-based Arvind Mills loves garments more these days than the Ruf n Tuf world of denim. Reason: realisations and earnings have been hit due to oversupply in the denim market. No wonder it is stitching garments double quick. It plans to fetch 30 per cent of revenues from the segment by the end of FY2009. Bangalore-based Madura Garments, owned by Mumbai-based Aditya Birla Nuvo, is unveiling new clothing lines too. It is now eyeing a kidswear foray and is also betting big on the mass segment.

Whats new in the sector is that textile majors are now stitching together alliances with global players. For instance, Raymond entered into a JV in November 2006 with Grotto of Italy. Arvind Brands of Arvind Mills formed a JV with US-based VF Corporation (Lee and Wrangler brands) last September. The textile giants are also busy recasting operations. While Raymond transferred the companys denim business to Raymond UCO Denim, the new JV company for the denim business, Arvind moved businesses under Arvind Fashions to VF Arvind Brands and demerged the garment business division of Arvind Brands. Thats a lot of action. The economic times in 2008 This article tells about the Textile Industry is not only among the top export earners but is also an area where the country is at least on the halfway mark vis-a-vis the coveted 5% share we are aiming at in global exports. We already have over 3% share in global exports and we must aim at trebling it by 2020. It is towards this end that we set a target of $50 billion of exports by 2010. However, we are not even half way through. Textile exports in 2008-09 are expected to be $22-23 billion, almost at the same level as in the previous year.

Business India (Reconstructing initiatives) this article tells about the regrouping of the Nahar Group of companies and its growth oriented strategy. The article tells about the Nahar Empire which consists of Nahar Exports, Nahar Spinning Mills, Oswal Woolen Mills and Nahar Industrial Enterprises Ltd. with a large number of textile companies investing in the business and expending their facilities, the exposures of the companies to variations in raw material production is highlighted.

The Hindu Business Line June 2006 The article views the Raymonds venture into the ready to wear segment. The company forayed into the kids wear segment with the Zapp Brand. The different brand Park Avenue, Park and Manzoni has created the different segments. The company positioned its brand Manzoni in competition with Huge Boss but analyst feel that it is too early to compare Manzoni with brands such as Huge Boss. Zapp brand is targeting the kids and it is segments as only kid`s life style brand. The Hindu Business Line Ready Made Garments : Picking up the threads. The article by Nath Balakris Hnan throws light on trend in the ready made garment industry. The growing craze in the consumer about ready to wear segment. The customers are more intended towards blended ready to wear garments. The consumers realize the convenience of ready made garments, so the Indian consumers go for ready to wear garments in a big way. In 2007-08, retail boom had buoyed entrepreneurs, and a lot of them had diversified into the apparel industry. Now, they feel technology-enabled textile is the right area to venture into In A bid to beat the marginal slowdown in textile exports from the state as well as boost the domestic market in textiles, the Southern Gujarat Chamber of Commerce & Industry (SGCCI) has organised an international trade fair in Surat.

The SGCCI also wants to promote Surat as a textile hub (not just fabric, but also fibres). SGCCI president Chetan Shah said: Though the textile sector has not been badly affected by the slowdown, we want to boost exports from Surat. The idea is not to increase the volume of business in a short time, but to promote Surat to the direct manufacturers. He added: The manufacturers in the UK and other foreign countries are not aware that the fabric reaching them is made in Surat. They usually buy it either from Mumbai or Bangalore. The idea is to invite them to buy it from Surat so that we can avoid the agents.

Chapter No. 3

Objectives:1. To study the features which influence the customers while purchasing ready to wear garments. 2. To study the satisfaction level of the customers regarding the brand. 3. To study the scope of COTTON COUNTY as a future brand.

Chapter No. 4
Limitations of the study In spite of all the care and efforts has come some basic limitations, which can not be avoided, and the constraints under which the researcher has to work caused these limitations. The present study may have the following limitations :1. The study is unable to escape the usual limitation due to constraints of Time, Money, and others sources, where as a wider geographical coverage would have made the study more representative. 2. Some of sampling and non-sampling errors may study. 3. Every efforts was made to extract the correct information from the respondents, but the ignorance on their part could have played its role. 4. The study was limited to 100 respondents only. have crept into the

5. The accuracy of result was limited to the reliability of method of investigation, sampling techniques and analysis of data. 6. Despite the best efforts to include all-important variables, the chance of some variables not appearing in the study could not be ruled out.

Chapter No. 5

RESEARCH METHODOLOGY It describes the data collection method, the sampling plan, the tools of investigation, planning and testing of questionnaire and the limitations of the study. The study requires the data to be collected from two different sources i.e. the primary source and the secondary source. The primary data is collected by the means of consumers survey designed to know the consumer preferences in regards to the selected ready to wear brand and the secondary data through the various journals and newspapers. Research methodology is the specification of method of acquiring the information needed to structure or solve the problem at hand. It is not concerned to decision of the fact, but also building up to data knowledge and to discover the news facts involved through the process of dynamic change in the society. 1.1 Research Methodology For Consumer Survey

(A) Research Design

Present study enquired and brought forward the results concerning the set objectives specified before which relates to description of the state of affairs as a result it clearly stated that it was a DESCRIPTIVE STUDY, which includes fact finding enquiries of different kinds.

(b) Research Instrument The research instrument used for the study was a questionnaire, which was used to unearth the effects and preferences of various consumers regarding the selected study to wear brand. This technique was followed in order to obtain better responses since certain questions required some explanation and had to be translated in required language as would be felt suitable in that situation. Besides this technique also facilitates an earthly response in spite of the less time available to respondent for completing the questionnaire. (c) Sampling Design (1) Universe:- The universe was infinite in this study. It is all the individuals who use ready to wear garments. (2) Population:- The population in this study is all the individuals in Ludhiana who use branded ready to wear garments. (3) Sampling Unit:- The sampling unit was an individual who use Cotton county Brand reside in Ludhiana. (4) Sample Size:- The sample size for the study was 100 individuals of Ludhiana city. (5) Sampling Procedure;- Due to the time and resource constraints the sampling procedure which was followed by convenient sampling which does not afford any basis for estimating the probability that each item.

NEED OF RESEARCH The purpose of research is to discover answers to questions through the application of scientific procedures. This research study was done to know about the perception of consumers regarding COTTON COUNTY. The needs of the study arise because Koutons is the main rivel brand of Cotton County (Nahar Industrial Enterprises Ltd.) and the company wants to know about the perception of the consumers regarding Cotton County.

Chapter No. 6

RESULTS AND DISCUSSIONS The whole analysis was divided into four parts i.e.four age groups. As different age groups have different opinions in regards to Cotton County. And then also a combined result of all age groups was made which brought all the groups together and provided a common result or overall result of different age groups, resulting in fulfilling of all the objectives of the study. The sample represent study consisted of 100 viewers who use Cotton County and residents of ludhiana. The detail and analysis is detailed as per various questions asked through questionnaire from respondents. 4.1 Profile of Respondents:-

Tab. 4.1-Profile of Respondents (N=100)

Respondents

No. of Respondents

Percentage

Users of Cotton County Those who don`t use TOTAL

100 0 100%

100 0 100%

It is clear from the above table, the total sample size of research is 100 Respondents, and all are using Cotton County.

4.2 Profile of Respondents on the basis of age and occupation:Tab. 4.2- Age and Occupation of Respondents (N=100)

Status Age Below 20 20-30 30-40 Above 40 Total

Student

Serviceman Businessman Housewives

Total

10(10%) 16(16%) 0(0%) 0(0%) 26(26%)

1(1%) 13(13%) 9(9%) 5(5%) 28(28%)

4(4%) 13(13%) 12(12%) 11(11%) 41(41%)

0(0%) 1(1%) 2(2%) 2(2%) 5(5%)

16(16%) 43(43%) 23(23%) 18(18%) 100(100%)

Fig. 4.2- Age and Occupation of Respondents (N=100)

5% 26% 41%
Businessman Serviceman Student Housewives

28%

Out of 100 Respondents majority of them i.e. 41% were businessman, followed by 28% serviceman. There were 26% respondents are students, followed by 5% housewives.

4.3 Some other Brands known to the Respondents:Tab.4.3 Table showing about other brands which are known to the Respondents(N=100)

BRANDS Peter England Koutons Adidas Duke Lee Cooper Monte Carlo

RESPONDENTS 36 24 21 20 18 15

Fig.4.3 Figure showing about other brands which are known to the Respondents(N=100)

18 20

15 21

36 24

Peter England Koutons Adidas Duke Lee Cooper Monte Carlo

Out of 100 Respondents majority of them i.e. 36 were aware of peter England, followed by 24 from Koutons. There were 21 Respondents who were aware of Adidas, followed by 20 from Duke, 18 from Lee Cooper and 15 were aware of Monte Carlo.

4.4 Profile of Respondents who were came to know about Cotton County From different sources:Tab. 4.4 Table of Respondents who were came to know about Cotton County From different sources(N=100):-

SOURCES Newspaper Electronic Media Magazines Friends

RESPONDENTS 56 35 46 55

Tab. 4.4 Table of Respondents who were came to know about Cotton County From different sources(N=100):-

60 50 40 30 20 10 0

56 46 35

55

Respondents

Newspaper Electronic Magazines Media

Friends

Sources Out of 100 respondents majority of them i.e. 55 came to know through Friends, followed by 56 from Newspapers. There were 46 respondents who came to know through Magazines, followed by 35 through Electronic Media.

4.5 Profile of Respondents on the basis of time period for which they are using the Brand Cotton County. Tab. 4.5 Table on the basis of time period for which they are using the Brand Cotton County.(N=100) Time Period 0-4 months 4-8 months 8-12 months More than one year 30% Total
No. of Respondents 25% 20% 15% 5% 0% 0-4 4-8 8-12 more months months months than one year Time Period

27%

RESPONDENTS 27 30 27 30% 16 27% 100

PERCENTAGE 27% 30% 27% 16% 100%

Fig. 4.5 Figure on the basis of time period 16% which they are for using 10% Brand Cotton County.(N=100) the
Respondents

It is clear from the above diagram that out of 100 respondents majority of them i.e. 30% were using Cotton County Brand from 4-8 months, followed by 27% for more 0-4 months as well as 8-12 months. There were 16% respondents who are using it for more than one year.

4.6 Features which must be present in ideal ready to wear Brand:The respondents were asked to give important attributes which must be present in ideal ready to wear Brand. Tab. 4.6 Table showing features which must be present in ideal ready to wear Brand(N=100):FEATURES Excellent Fabric Quality Fashionable Style Good Fitting Low Price Popular Brand Name Attractive Colors Discount NO. OF RESPONSES 65 62 71 53 70 35 62

Fig. 4.6 Figure showing features which must be present in ideal ready to wear Brand(N=100):-

Fashionabl e Style

Good Fitting

Excellent Quality

Features

It is clear from the above diagram that out of 100 respondents majority of them i.e. 71 believe that good fitting is must in ideal ready to wear Brand, followed by 70 for popular Brand name. there were 65 respondents who believe that excellent fabric quality is also an important feature, followed by 62 for fashionable style as well as Discount, also there were 53 for low price and 35 for Attractive colors.

4.7 importance of features for selecting an ideal ready to wear Brand :The respondents were asked to assign importance to various attributes for selecting an ideal ready to wear Brand. The responses were recorded on the Likert scale. The responses were ranked from necessary to not at all important and the weights were given as follows:Level of Importance Necessary Very Much Important Very Important Some what Important Important Least Important Not at all Important Weights 1 2 3 4 5 6 7

Low Price

Attractive Colors

Discount

Popular Brand

80 70 60 50 40 30 20 10 0

71 65 62 53

70 62

Responses

35

Responses

The analysis of the questions importance to attributes was done through mean score. The results of the responses and analysis are as enlisted below:-

Tab. 4.7 Table showing features are important in ideal ready to wear Brand(N=100) :Features Attractive Colors Discount Good Fitting Popular Brand Name Fashionable Style Low Price Excellent Fabric Quality Mean Score 3.02 3.59 3.71 3.81 3.90 4.05 5.85 Ranking 1 2 3 4 5 6 7

Fig. 4.7 figure showing features are important in ideal ready to wear Brand(N=100) :-

6 5
Responses

5.85

4 3 2 1
3.02

3.59

3.71

3.81

3.90

4.05

Responses

Good Fitting

Discount

Popular Brand

Fashionable Style

Attractive Colors

Features

The most important attribute was attractive colors for selecting an ideal ready to wear Brand. The mean score of this attribute comes out to be 3.02 which implies that respondents found this as very important attribute for selecting an ideal ready to wear Brand. Second in the order of important was discount. The mean score for the discount was 3.59 which lies between 3 and 4, which means that this attribute was very important for selecting an ideal ready to wear Brand. The third attribute in order of performance was good fitting. Its mean score is 3.71 which lies between 3 and 4, which means that this attribute was very important for selecting an ideal ready to wear Brand. Other attributes in order of importance were Low Price (Mean Score = 4.05), Popular Brand Name (Mean Score=3.81), Fashionable Style (Mean Score = 3.90), Excellent Fabric Quality (Mean Score = 5.85), and these were regarded as the most important attributes.

Low Price

Excellent Quality

4.8 Features which are present in Cotton County Brand:The respondents were asked to give important attributes which are present in Cotton County Brand. Tab.4.8 Table showing features which are present in Cotton County Brand(N=100):FEATURES Excellent Fabric Quality Fashionable Style Good Fitting Low Price Popular Brand Name Attractive Colors Discount NO. OF RESPONSES 59 64 70 62 62 41 71

Fig.4.8 Figure showing features which are present in Cotton County Brand(N=100):-

Fashionabl e Style

Good Fitting

Excellent Quality

Features

It is clear from the above diagram that out of 100 respondents `s majority of them i.e. 71 believe that discount is the main feature in Cotton County, followed by 70 for good fitting, followed by 64 for fashionable style. There were 62 respondents who believe that low piece as well as popular brand name is also an important feature, also there were 59 for excellent fabric quality, 41 for attractive colors. 4.9 Satisfaction level of the Respondents:The respondents were asked to give their satisfaction level with respect to all the features. The responses were recorded on the Likert Scale. The responses were ranked from highly satisfied to highly dissatisfied and the weights were given as follows. The analysis of the questions importance to attributes was done through mean score. The results of the responses and analysis are as enlisted below:Tab.4.9.1 Table showing satisfaction level of the Respondents for fabric quality (N=100):-

Low Price

Attractive Colors

Discount

Popular Brand

80 70 60 50 40 30 20 10 0

59

64

70 62 62 41

71

Responses

Responses

Level of Satisfaction Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

N0. of Responses 63 28 6 2 1

Percentage 63% 28% 6% 2% 1%

Fig.4.9.1 Figure showing satisfaction level of the Respondents for fabric quality (N=100):70% 60% 50% 40% 30% 20% 10% 0%
63%

Responses

28% 6% 2%

1%

Responses Highly Satisfied Satisfied Dissatisfied Highly Dissatisfied Neutral

Satisfaction Level

It is clear from the above diagram that out of 100 respondents`s majority of them i.e. 63% were highly satisfied from fabric quality, followed by 28% who were satisfied. 6% were neutral, 2% were dissatisfied and there were only 1% respondents who were highly dissatisfied from the fabric quality. Tab.4.9.2 Table showing satisfaction level of the Respondents for fashionable style (N=100):-

Level of Satisfaction Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

N0. of Responses 9 61 24 5 1

Percentage 9% 61% 24% 5% 1%

Fig.4.9.2 Figure showing satisfaction level of the Respondents for fashionable style (N=100):-

Highly Satisfied

Satisfied

Dissatisfied

Satisfaction Level

It is clear from the above diagram that out of 100 respondents`s majority of them i.e. 61% were highly satisfied from fashionable style, followed by 24% who were neutral. 9% were highly satisfied, 5% were dissatisfied and there were only 1% respondents who were highly dissatisfied from the fashionable quality. Tab.4.9.3 Table showing satisfaction level of the Respondents for Good Fitting (N=100):-

Highly Dissatisfied

Neutral

70% 60% 50% 40% 30% 20% 10% 0%

61%

Responses

24% 9% 5% 1%

Responses

Level of Satisfaction Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

N0. of Responses 16 26 55 1 2

Percentage 16% 26% 55% 1% 2%

Fig.4.9.3 Figure showing satisfaction level of the Respondents for Good Fitting (N=100):-

60% Responses 50% 40% 30% 20% 10% 0%

16% 26%

55%

1%

2%

Responses Highly Satisfied Satisfied Dissatisfied Highly Dissatisfied Neutral

Satisfaction Level

It is clear from the above diagram that out of 100 respondents`s majority of them i.e. 55% were neutral from good fitting, followed by 26% who were satisfied, 16% were highly satisfied, 1% were dissatisfied and there were only 2% respondents who were highly dissatisfied from the good fitting.

Tab.4.9.4 Table showing satisfaction level of the Respondents for Low Price (N=100):-

Level of Satisfaction

N0. of Responses

Percentage

Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

18 39 27 16 0

18% 39% 27% 16% 0%

Fig.4.9.4 Figure showing satisfaction level of the Respondents for Low Price (N=100):40% 35% 30% 25% 20% 15% 10% 5% 0%

39% 18%

27% 16%

Responses

0%

Re sponses Highly Satisfied Satisfied Dissatisfied Highly Dissatisfied Neutral

Satisfaction Level

It is clear from the above diagram that out of 100 respondents`s majority of them i.e. 39% were satisfied from Low Price, followed by 27% who were neutral, 18% were highly satisfied, 16% were dissatisfied and no respondents who is highly dissatisfied from the Low price. Tab.4.9.5 Table showing satisfaction level of the Respondents for Brand Name (N=100):-

30 25 20

Level of Satisfaction Highly Satisfied 15 Satisfied Neutral 10 Dissatisfied 5 Highly Dissatisfied

N0. of Responses 21 33 38 7 1

Percentage 21% 33% Respondents 38% 7% 1%

0 0-4 months 4-8 months 8-12 months more than one year

Fig.4.9.5 Figure showing satisfaction level of the Respondents for Brand Name (N=100):40% 35% 30% 25% 20% 15% 10% 5% 0%
33% 38%

Responses

21%

7% 1%

Re sponses Highly Satisfied Satisfied Dissatisfied Highly Dissatisfied Neutral

Satisfaction Level

It is clear from the above diagram that out of 100 respondents`s majority of them i.e. 38% were neutral from Brand Name, followed by 33% who were satisfied, 21% were highly satisfied, 7% were dissatisfied and there were only 1 % respondents who were highly dissatisfied from the Brand Name.

Tab.4.9.6 Table showing satisfaction level of the Respondents for Attractive Colors (N=100):-

Level of Satisfaction Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

N0. of Responses 11 41 32 15 1

Percentage 11% 41% 32% 15% 1%

Fig.4.9.6 Figure showing satisfaction level of the Respondents

for Attractive Colors (N=100):45% 40% 35% 30% 25% 20% 15% 10% 5% 0%
41% 32%

Responses

11%

15% 1%

Re sponses Highly Satisfied Satisfied Dissatisfied Highly Dissatisfied Neutral

Satisfaction Level

It is clear from the above diagram that out of 100 respondents`s majority of them i.e. 41% were satisfied from Attractive Colors, followed by 32% who were neutral, 11% were highly satisfied, 15% were dissatisfied and there were only 1 % respondents who were highly dissatisfied from the Attractive Colors. Tab.4.9.7 Table showing satisfaction level of the Respondents for Discount (N=100):Level of Satisfaction Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied N0. of Responses 21 36 36 5 2 Percentage 21% 36% 36% 5% 2%

Fig.4.9.7 Figure showing satisfaction level of the Respondents for Discount (N=100):-

Highly Satisfied

Satisfied

Dissatisfied

Satisfaction Level

It is clear from the above diagram that out of 100 respondents`s majority of them i.e. 36% were satisfied from discount, followed by 36% who were neutral, 21% were highly satisfied, 5% were dissatisfied and there were only 2% respondents who were highly dissatisfied from discount. 4.10 Overall Satisfaction with the ready to Wear Brand Cotton County. Tab.4.10 Table showing who are satisfied with Cotton County (N=100):RESPONSE Satisfied Dissatisfied PERCENTAGE 66% 34%

NO. OF PEOPLE 66 34

Fig.4.10 Figure showing who are satisfied with Cotton County (N=100):-

Highly Dissatisfied

Neutral

40% 35% 30% 25% 20% 15% 10% 5% 0%

36%

36%

Responses

21%

5%

2%

Re sponses

70% 60% Percentage 50% 40% 30% 20% 10% 0%

66%

34%

Respondents

Satisfied

Dissatisfied

No. of Respondents

It is clear from the above diagram that out of 100 respondents`s majority of them i.e. 66% were overall County. 4.11 If not satisfied, the behavior of the respondents would be:satisfied from the product Cotton Countuy, followed by 34% who were not overall satisfied from the product Cotton

Tab. 4.11 Table showing the behavior if the respondents are not satisfied with the product(N=100) RESPONSE Would shift to another Brand Would not shift to another Brand PERCENTAGE 70% 30%

RESPONDENTS 70 30

Fig. 4.11 Figure showing the behavior if the respondents are not satisfied with the product(N=100) .

70%

70% 60% Percentage 50% 40% 30% 20% 10% 0% Satisfied Dissatisfied
30%

Respondents

No. of Respondents
It is clear from the above diagram that out of 100 respondents`s majority of them i.e. 70% would shift to another brand whereas 30% will stick to the same product for the more time. 4.12 Amount comfortably spent by respondents on shirts and trousers:Tab. 4.12.1 Table showing the amount comfortably spent by respondents on shirts(N=100) AMOUNT <250 250 - 500 500 750 750 1000 >1000 RESPONDENTS 2 34 58 5 1 PERCENTAGE 2% 34% 58% 5% 1%

Fig. 4.12.1 Figure showing the amount comfortably spent by respondents on shirts(N=100)

60% Respondents 50% 40% 30% 20% 10% 0%

2% 34%

58%

5%

1%

Respondents

750-1000

250-500

500-750

Amount
It is clear from the above diagram that out of 100 respondents`s majority of them i.e. 58% spent 500-750 R. on an average on shirts per month, followed by 34% who spent 250-500, 5% spent 750-1000 Rs. On an average on shirts per month, 1% were spending>1000 Rs. on an average on shirts per month. Tab. 4.12.2 Table showing the amount comfortably spent by respondents on Trousers(N=100)

AMOUNT <250 250 500 500 750 750 1000 >1000

RESPONDENTS 0 23 47 28 2

>1000
PERCENTAGE 0% 23% 47% 28% 2%

Fig. 4.12.2 Figure showing the amount comfortably spent by respondents on Trousers(N=100)

<250

750-1000

250-500

500-750

Amount
It is clear from the above diagram that out of 100 respondents`s majority of them i.e. 47% spent 500-750 R. on an average on trousers per month, followed by 28% who spent 750-1000, 23% spent 250-500 Rs. On an average on trousers per month, 2% were spending>1000 Rs. on an average on trousers per month. 4.15 Comment on the prospects of COTTON COUNTY as a future Brand:In brief the respondents feel that COTTON COUNTY is having a bright future provided its prices are lowered. Cotton County is a premium Brand for the middle income segment and a daily wear brand for higher income groups. Some respondents felt that continues discount schemes can lower the image of Cotton County among its customers as a premium brand. As a set of customers felt that Cotton County is having a great scope to grow as a future brand. Chapter No. 7

>1000

<250

50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

47%

Respondents

28% 23%

0%

2%

Respondents

CONCLUSION AND SUGGESTIONS CONCLUSION:1. Majority of the respondents are overall satisfied with the Brand. 2. Respondents feel that the Brand is having the bright future but the due consideration must be given on price. 3. Majority of the respondents become aware of the brand through Newspapers and Friends. 4. Large extent of customers are using the product Cotton County for the period of less than one year. 5. Popular Brand Name is the most preferred feature which consumers look out for in the ideal ready to wear brand. 6. Discount is the most preferred feature of Cotton County among customers.

SUGGESTIONS:1. Company should focus on advertisements of Brand. 2. Company should focus on retaining the old customer base. 3. Company should make the product available in market at suitable prices. 4. Brand name should be made more popular amongst the customers.

Chapter No. 8
QUESTIONARIE

Q1. Do you use Cotton County Brand? A1. a) Yes A2. a) b) c) d) e) Q3. How did you come to know about Cotton County Brand? A3. a) Newspapers c) Magazines b) Electronic Media d) Friends b) No Q2. Name some other Brands in ready to wear segment?

Q4. For how long time you are using Brand Cotton County? A4. a) 0 4 Months c) 8 12 Months b) 4 8 Months d) More than one year

Q5. Please tick the features which must be present in ideal ready to wear Brand? A5. a) Excellent Fabric Quality b) Fashionable Style c) Good Fitting d) Low Price e) Popular Brand Name f) Attractive Colors g) Discount Q6. Please rank the top three features in decreasing order of preference? (with 1 representing the most important and 7 representing the least important )

A6. a) Excellent Fabric Quality b) Fashionable Style c) Good Fitting d) Low Price e) Popular Brand Name f) Attractive Colors g) Discount Q7. Please tick the features which are present in Cotton County? A7. a) Excellent Fabric Quality b) Fashionable Style c) Good Fitting d) Low Price e) Popular Brand Name f) Attractive Colors g) Discount Q8. Please give scale of your satisfaction level? A8. Scale Features Fabric Quality Fashionable Style Good Fitting Low Price Brand Name Attractive Colors Discount Q9. Are you overall satisfied with the ready to wear brand which you are using? A9. a) Yes b) No Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

Q10. If you are not satisfied, then would you like to shift over to another brand in

future? A10. a) Yes b) No

Q11 What amount do you comfortably spent on your shirts and trousers? A11. Rs. Clothes Shirts Trousers Q12. Comment on the prospects of Cotton County as a future Brand? A12. <250 250-500 500-750 750-1000 >1000

PERSONAL INFORMATION NAME:GENDER:AGE:OCCUPATION:ADDRESS:-

PHONE NUMBER:INCOME LEVEL:- a) <10000 c) 15000 to 20000 b)10000to15000 d) >20000

BIBLOGRAPHY
http://www.bharattextile.com/ http://www.texprocil.com/

http://www.owmnahar.in/index.php http://www.owmnahar.in/nahar_indust.html http://www.owmnahar.in/profile.html http://www.owmnahar.in/management.html http://www.owmnahar.in/people.html http://www.owmnahar.in/products.html http://www.owmnahar.in/fabrics.php http://www.owmnahar.in/finan.html http://www.owmnahar.in/niel_fan.html http://www.owmnahar.in/nahar_saga.html http://www.owmnahar.in/export_market.html http://www.owmnahar.in/view_news.php http://www.cottoncounty.in/ http://economictimes.indiatimes.com/ http://economictimes.indiatimes.com/search.cms http://www.indianexpress.com/ http://www.business-standard.com/india/ http://www.thehindubusinessline.com/ C.V. Gupta Research Methodology