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March 2011
informative and verifiable. Product labeling must only contain information that has been correctly obtained and completely assessed. The ecological information, including the Carbon Footprint, provided on end consumer products must be checked and confirmed by independent third parties (Critical Review) before they are published. In BASFs opinion, the communication of a Carbon Footprint as an aggregated indicator, for example in the form of a Carbon Label on products, does not make sense. There is not currently any uniform approach to the labeling of the climate friendliness of products. As we see it, the sole communication of an aggregated CO2 gram number as in the case of a Carbon Label as product labeling is neither adequate nor meaningful. The methodological principles have not yet been standardized; in addition the results show numerous uncertainties and variances as well as scope for interpretation, which will still remain if there is a standardized method. Therefore it is not possible to compare products meaningfully using a single ecological parameter. Even after the scope for interpretation has been clarified, Carbon Labels will only make sense if customers receive the information that is actually relevant to how they act, in other words if they can use this information to choose between various products with similar uses and make a significant contribution to the reduction of greenhouse gases as the result of this choice. Furthermore, the whole ecological relevance must be taken into account in the selection process. There are already valid approaches for the assessment of greenhouse gas relevance for some groups of products (for example the energy consumption labeling for electrical equipment). These should be retained. We introduce our know-how obtained from the development of instruments for assessing sustainability into the discussion about Product Carbon Footprints. The ecobalance methods developed by BASF (Eco-Efficiency aAalysis and SEEBALANCE) additionally include social and economic aspects. In more than 450 studies since 1996, BASF has developed extensive methodological competence on this.
You will find further information on the issue of Eco-efficiency Analysis and Carbon Footprint under BASF Eco-Efficiency Analysis Contact: Dr. Peter Saling (GU/NE, phone: +49 621 60 58146 Email : peter.saling@basf.com