Display management

Samprit swarup satpathy Roll: 11202205, Reg. No: .. MBA Batch (2011-2013) Email: ..

Faculty Guide: Guide: Mr. j. r. hota KSOM, KIIT University ral Manager of Sales, biswajit@ksom.ac.in

Corporate MR. Gene

SCHOOL OF MANAGEMENT, KIIT UNIVERSITY BHUBANESWAR - 751024 (July 2011)

Certificate of Faculty Guide This is to certify that SAMPRIT SWARUP SATPATHY, Roll No.11202205, a student of MBA has worked on summer project titled DISPLAY MANGEMENT at SAMSUNG LTD, KOLKATA with his original work and completed under my supervision. Material obtained fr om other sources has been duly acknowledged in the Project Report.

Date: Signature of Guide: Place:

DECLARATION I samprit swarup satpathy student of kiit school of management, Bhubaneswar of b atch (2011-2013) hereby declare that project work Display management of Samsung is an honest attempt, to put entire finding on actual data gathered through persona l investigation with the managers ,employee, customers and market report of the Company, is a bonfire work and is neither submitted to KIIT SCHOOL OF MANAGEMENT at any point of time nor to any other University/Institution for fulfillment of the requirement of the course of study. The work presented is my original piece of work ,I also declare that all informa tion gathered by me during the course of project at Samsung ltd, kolkata,west B engal. Placesamprit swarup satpathy Date-

ACKNOWLEDGEMENT I wish to acknowledge my specific indebtness to dean of KIIT school of managemen t Bhubaneswar, who made this opportunity to perform summer training as a part of MBA degree Course. My heart full thanks to my respected Faculty Mr. J R Hota Without her continuou s help the project would not have been materialized in the present form. His val uable suggestions helped me at every step.

I wish to extend my Sincere Gratitude towards Mr. (project head) Samsung for accepti me as a summer trainee and assigning this project to me.

I express my sincere thanks to Mr. . for their valuable guidance and best possible hel during course of study and helping me in giving me all relevant information abo ut the product and services. I would like to express my thanks to Mrs. .. who gave me necessary instruction. He wa s very supportive during the whole training period & guided me at every steps. My heart full thanks to the whole staff and customers of Samsung , who spared th eir busy schedule and gave me continuous support in every possible manner to gai n practical knowledge in Industry,. Thanks to other summer trainees for their co-operation and suggestions throughou t this project. Finally I would like thank all my friends and my family for the kind of support and to all who directly or indirectly helped me in preparing thi s project report.

Contents Display mangemnt. 1 Certificate of Faculty Guide CHAPTER -1 6 1. EXECUTIVE SUMMARY 6 CHAPTER-2 7 2.INTRODUCTION 7 CHAPTER: 3 11 3. BACKGROUND OF THE PROJECT CHAPTER4 14 4. OBJECTIVE OF THE STUDY CHAPTER 5 16 5. RESEARCH METHADOLOGY 16 5.3 RESEARCH PROBLEM 19 5.4 RESEARCH LIMITATIONS CHAPTER 6 20 6. ANALYSIS AND INTERPRETATION CHAPTER 7 27 7. CONCLUSION 27 CHAPTER8 28 8. RECOMMENDATION 28 8.1BIBLIOGRAPHY 29 ANNEXURE 30 8.2 ANNEXURE 1 31 8.3ANNEXURE-2 37 CHAPTER -1 1. EXECUTIVE SUMMARY

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The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world's largest conglomerate by reve nue with annual revenue of US$173.4 billion in 2008 and is South Korea's largest chaebol. The meaning of the Korean word Samsung is "Tri-Star" or "three stars". The Samsung Group is composed of numerous international affiliated businesses, most of them united under the Samsung brand including Samsung Electronics, the w orld's largest electronics company, Samsung Heavy Industries, the world's second largest shipbuilder and Samsung C&T, a major global construction company. Samsu ng has been the world's most popular consumer electronics brand since 2005 and i s the best known South Korean brand in the world. Samsung Group accounts for mor e than 20% of South Korea's total exports and is the leader in many domestic ind ustries, such as the financial, chemical, retail and entertainment industries. The project aims to identify the problems faced by SAMSUNG in market. and to als o understand the satisfaction level of channel partner. and various promotional activities that channel partner are doing to promote samsung. We have suggested a marketing plan for Samsung products along with other suggestions for Samsung l td to face the competition in the near future and the long run. In my study the topic assigned by Samsung, Kolkata was display mangement. Under t hat topic I was assigned AV DISPLAY RECTIFICATION. Company had assigned 10 showr ooms in Kolkata. I had to rectify the Samsung AV display in these counters. I ha d to analyze the display of these counters and rectify the mistakes. I was given AV display guidelines to help me rectify the display.. . Similarly as a part of my schedule, I not only promote Samsung products but also got a chance to meet different retailers and know what the problems they are facing are and how we ca n solve their problems. I also analyzed the Channel distribution and got to know how communication flows from retailer to consumer. The whole task was manual an d interactive, giving me a chance to have a word with the retailer and customer.

CHAPTER-2 2.INTRODUCTION CHAPTER: 3 2. BACKGROUND OF THE PROJECT CHAPTER4 4. OBJECTIVE OF THE STUDY The topic assigned by Samsung, Kolkata was visual merchandising. Under that topic I was assigned AV DISPLAY RECTIFICATION. Company had assigned 10 showrooms in Ko lkata. I had to rectify the Samsung AV display in these counters. I had to analy ze the display of these counters and rectify the mistakes. I was given AV displa y guidelines to help me rectify the display. Objective: What is visual merchandising? To understand the importance of visual merchandising Visual merchandising is one the most important aspects of modern trade Analyze the difference in display of Samsung and sony. Rectify the display as per the norms given and observe the difference in sales a nd customer behavior. Show the difference in sales figure of the counters before and after rectificati on. The purpose of the 'AV Display Guidelines' is to give a fair amount of direction to maintain consistency in the market. 4.1THEORATICAL PERSPECTIVE