Legendary Swimshow to Celebrate 30th Anniversary with Celebrity Lines and Design s Miami Beach, June 4, 2012 -- Just

in time for the heat of summer and the splash of the 2012 London Summer Olympics, the Swimwear Association of Floridas SwimShow is celebrating its 30th anniversary by debuting swim lines never before seen at the show. The expanded global trade show will welcome more than 7,500 buyers fr om 60 countries. In honor of our 30th year of presenting the largest and longest-running swim show in the world, we are thrilled to unveil several exciting swim lines for the ver y first time at our show, said Judy Stein, Executive Director of the Swimwear Ass ociation of Florida. All of these amazing brands offer the appeal, energy and des ign that will brighten beaches and inspire outdoor activity from season to seaso n across the globe. In particular, the swimwear lines being showcased at the SwimShow for the first time are: 1. Tori Praver Swimwear: Created by Sports Illustrated model Tori Praver, t his collection is inspired by her lifelong love of the beach lifestyle and has b een featured in numerous national publications. The line includes separates, mon okinis and cover-ups for a variety of beach events. 2. Strong Boalt: This new line of luxury mens swimwear features seasonal pri nts inspired by saltwater life in Florida and the Caribbean. Created by Palm Bea ch resident Amanda Boalt, the suits are made from premium quality, quick-drying materials for a modern fit and are a great addition to the growing mens swimwear market. 3. Lauren Moffatt: Named a Designer to Watch by both WWD and Vogue, Lauren Mo ffatt is recognized for her trendsetting vintage-chic collections. Her passion f or art translates into unique color, texture and details in her swimwear collect ion. 4. Theodora & Callum: Recognizing that the SwimShow is much more than just swimsuits, this hot line of cover-ups debuted in 2011. With eclectic prints and exotic colors, these cover-ups take women to and from the beach with style. 5. Lise Charmel: Introducing their exquisite line of swimwear to the U.S. m arket for the first time, Lise Charmel focuses on beautiful materials for her sw imsuits and her lingerie collection. As the premier resource for buyers from all swimwear categories with more than 2 ,500 lines from across the world, this years SwimShow will also feature iconic wo mens, mens and childrens swimwear companies including Milly, Shoshanna, Roidal, Man uel Canovas, Seafolly, Jets, Despi, Delfina, Maryan Mehlhorn, Luli Fama, Heidi K lein, Lenny, Natori, Calvin Klein, Ralph Lauren, Parke & Ronen, Body Glove, Emam o, L*Space, Vitamin A, Roxy, Zimmermann, and many more. We are thrilled to have created the most exciting must-attend trade event of the year, and we always love sharing a sneak peak of both renowned and new swimwear brands, legends and designs, said Stein. This year, there are more incredible desi gners and lines than ever to dive into, and we cant wait to open our doors to all of them next month. Driven by relaxed dress codes, increased focus on body care and the growth of th e beauty and spa industries, the world market for swimwear is expected to reach $17.6 billion by 2015, according to a recent Global Industry Analysts report. Am ericans spent more than $4.1 billion on swimwear last year, a marked increase fr om just $845 million in 1990, according to market research from the NPD Group. L ikewise, another recent NPD survey revealed that the average woman owns at least four swimsuits and purchases at least two new looks every season. These are the kind of sales figures that are driving an increasing number of manufacturers to dive into the swimwear pool.

The SwimShow has partnered with the Miami Beach Convention Authority to offer in creased access to the endless possibilities of South Beach with negotiated rates at hotels, complimentary transportation and an onsite concierge. Full of activi ty, events and shopping and the ideal partner for the swimwear industry, South B each is a premier resort destination with designer boutiques, world-class hotels , five-star dining, beautiful beaches, and captivating nightlife. About the Swimwear Association of Florida Founded in 1982, the Swimwear Association of Florida produces and organizes Swim Show, the longest-running and largest annual swimwear trade show. Located at the Miami Beach Convention Center, the event features 2,500 lines, attracts thousan ds of attendees and is recognized as a global industry leader in trends, news an d business transactions. For more information, please visit www.swimshow.com # # # Media Contact: Cece Feinberg Public Relations Cece Feinberg / Mae Sullivan T (212) 939-7265 E cece@feinbergpr.com / mae@feinbergpr.com