Kantar Media wins best of the best at 2012 AMEC Awards Platinum award cements position as key player

in media evaluation industry Dublin, 14 June 2012 - Kantar Media (http://www.kantarmedia.com/) has won the Judges Platinum AMEC Award 2012 for the most outstanding entry across all categories for its work with Drinkaware. The company was presented with an additional six awards, including four golds, bringing its total to seven to make it the entrant to obtain the largest number of awards in 2012. The announcement was made during AMECs European Summit at a ceremony held last night at the Guinness Storehouse in Dublin. Now in their tenth year, the AMEC Awards recognise excellence in international programme research, measurement and evaluation. Entries are judged by an international panel of communication experts chaired by Dr David B. Rockland (PhD), partner and CEO at Ketchum Pleon Change and Global Research. In addition to Drinkaware, Kantars achievements were for its work with Agence de la Biomdecine, Diageo, Ford, the European Monitoring Centre for Drugs and Drugs Addiction and the European Centre for Disease Prevention and Control. Evaluation has developed into an integral part of PR planning as it becomes widely recognised that it drives informed decisions and improvements. At the same time, our clients increasingly demand consistent multi-country media evaluation and insights, explains Franois Nicolon, International Marketing Director at Kantar Media Intelligence Europe. It is highly rewarding to obtain recognition of our ability to carry this out to a high standard from AMEC. It also highlights the importance of global campaigns in todays complex business environment. Philip Lynch, Head of International Insight Board at Kantar Media Intelligence Europe, confirms: Winning the Platinum award as well as a total of seven awards at AMEC - the international reference for earned media measurement - against such strong competition is testament to the ability and commitment of colleagues throughout Kantar Medias global network. These awards also recognise the invaluable contribution of our clients to ensuring that the value of communication is understood throughout their organisations. Details of Kantar Medias winning entries are as follows: Integrated Communication Measurement/Research Grand Prix: The Platinum Award Gold: Kantar Media for Drinkaware Kantar Media worked with Drinkaware to provide the UK charity with the solid evidence it needed before advocating change to the overly favourable light in which soap operas portray alcohol. The campaign delivered irrefutable evidence that alcohol depiction is not realistic on these programmes, as well as headline-grabbing facts and figures that Drinkware fed to the press to achieve high-reach news coverage. Best Use of Communication Management: Public Sector Gold: Kantar Media for Agence de la Biomdecine (French Biomedical Agency) Silver: Kantar Media for European Monitoring Centre for Drugs and Drugs Addiction Best Use of Communication Management: Not-for-Profit

Bronze: Kantar Media for European Centre for Disease Prevention and Control Best Use of Communication Management: Business-to-Business Gold: Kantar Media for Diageo Best Use of Measurement for a Single Event Gold: Kantar Media for Ford -EndsAbout Kantar Media Kantar Media provides strategic advice and competitive intelligence to the worlds leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry. This includes analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and, evaluating consumers reactions in earned media. Kantar Media provides clients with a broad range of insights from audience research, competitive intelligence, vital consumer behaviour and digital insights, to marketing effectiveness and online influence. Its experts currently work with 22,000 companies tracking 3 million brands in 50 countries. http://www.kantarmedia.com http://twitter.com/kantar_media