QUESTIONNAIRE

A survey is being conducted on consumer preferences in telecom sector, would you please take a few minutes of your time to answer the following questions : Name _____________________ Phone No. _____________ 1. Occupation: Business / Service- Govt / Private / House wife / Student / Retired 2. Sex : Male ( ) Female ( )

3. Educational Background: Non Graduate / Graduate / Post Graduate 4. Age : Less than 15 years ( 36 45 Years ( ) ) 15 25 years( 46 55 Years( ) Six months( ) Recently( ) ) ) 26 35 years ( 56 and above ( ) )

5. Do you use Landline? Yes ( ) No (

6. Since how long you are using mobile-phone ? Ten Years( ) Five Years( ) Two Years( )

7. What is your attitude towards importance of owning a mobile phone connection? Necessity ( ) Compulsion ( ) Status ( ) Luxury ( ) 8. Your monthly spending on landline and mobile ? Upto Rs 500 ( ) Rs. 501-1000 ( ) Rs 1,001- Rs 1,500 ( ) Rs.1,501 2,500 ( ) Above 3,000 ( ) 9. Which companys mobile are you using ? BSNL ( ) Tata Docomo Airtel ( ) MTNL Vodafone ( ) Uninor Idea ( ) MTS Reliance ( ) Other Aircel ( ) In case of other, please specify, the name ___________________ 10. Which companys landline are you using ? ( ( ( ( ( ) ) ) ) )

BSNL ( ) MTNL Airtel ( ) Other Reliance ( ) In case of other, please specify, the name ___________________ 11. How many telecom companies you have tried? One ( ) Four ( ) Two ( ) More than 4 ( ) Three ( )

( (

) )

12. What do you feel is the most important criterion for choosing a telephone connection? Please indicate the priority number in front of each criteria, where 1 being the most important and 12 being least. Adv. & Communication Recommendations Availability of Dealers Schemes / Offers Brand Identity Service Charges Call Tariffs Service quality Customer Care Value Added Services Network Quality Wide Coverage 13. What factors influence you while selecting a particular telephone operator? Please check all that apply. Family members ( ) Advertisements ( ) Friends ( ) Dealers ( ) Others (Please specify)______________ 14. Which telecom company according to you, follows the best marketing strategy? Aircel ( ) MTNL ( ) Airtel ( ) Reliance ( ) BSNL ( ) Tata Docomo ( ) Idea ( ) Vodafone ( )

15. According to you, which telecom company grabs the most eyeballs through the TV commercials? Rate the following on the basis of most influential advertisements (5 for most eye-catching and 1 for min) Airtel ( ) Reliance ( ) BSNL ( ) Tata Docomo ( ) Idea ( ) Vodafone ( ) 16. Which telecom company according to you, provides the best customer care service to its customers in terms of response to queries & problems ? Aircel ( ) Idea ( ) Airtel ( ) MTNL ( ) BSNL ( ) MTS ( )

Reliance ( Tata Docomo (

) )

Uninor Vodafone

( (

) )

17. Which telecom company according to you, provides the most accurate & timely billing to its customers ? Aircel ( ) MTS ( ) Airtel ( ) Reliance ( ) BSNL ( ) Tata Docomo ( ) Idea ( ) Uninor ( ) MTNL ( ) Vodafone ( ) 18. For you, what is the primary concern in terms of network quality : Problems in making & receiving calls ( ) Coverage / Signal Strength ( ) Voice Quality ( ) Call Drops ( ) Network Availability ( ) Internet Speed ( ) 19. Which telecom company according to you, provides the most reliable network and most wide spread coverage to its customers? Aircel ( ) MTS ( ) Airtel ( ) Reliance ( ) BSNL ( ) Tata Docomo ( ) Idea ( ) Uninor ( ) MTNL ( ) Vodafone ( ) 20. Which telecom company according to you, provides latest features & new services first of all to its customers ? Aircel ( ) MTS ( ) Airtel ( ) Reliance ( ) BSNL ( ) Tata Docomo ( ) Idea ( ) Uninor ( ) MTNL ( ) Vodafone ( ) 21. How Long have you used current Mobile Service ? Less Than 1 Month ( ) 1 to 2 Years 1 to 6 Months ( ) more than 2 Years 6 Months to 1 Year ( ) 22. Are you satisfied by the services provided by your operators? Yes ( ) No( ) If no, reasons of dissatisfaction . Billing problems Poor Network Coverage ( ( ) ) ( ( ) )

Call Drop/Poor Service Quality Lack of better schemes/offers Lack of new features/services Too many unnecessary promotional Ads Poor Customer Care More Price

( ( ( ( ( (

) ) ) ) ) )

23. Would you recommend it to a friend or relative ? Yes( ) No( ) Cant Say( ) If No, then which company would you recommend?__________________________________ 24. What do you feel about the status of your relationship with your current mobile operator 6 months from now, Likely to shift ( ) Unlikely to shift ( ) If likely to shift, then with?________________________ with whom would you replace it

25. If other operators launches another line of products and services, what is the likelihood that you would consider buying them ? Would you say the chances are: Excellent ( ) Fair ( ) Very Good ( ) Poor ( ) Good ( ) No ( )