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  • References:: 6. Wang, Zhang, Choi, and Eredita:UNDERSTANDING CONSUMERS ATTITUDE Toward Advertising

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    Kanwal Asghar
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    Consumer Attitudes toward Mobile Advertising Vol. 8, No. 3, Mobile CommerceApplications (Spring, 2004), pp. 65-78 5. Dahlen, Granlund, Grenros: the consumer-perceived value of non-traditional media Journal of Consumer Marketing Vol. 26 Iss: 3 pp. 155 - 163 6. Wang, Zhang,Choi, and Eredita:UNDERSTOOD CONSUMERS ATTITUDE toward Advertising 7. Te

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    Consumer Attitudes toward Mobile Advertising Vol. 8, No. 3, Mobile CommerceApplications (Spring, 2004), pp. 65-78 5. Dahlen, Granlund, Grenros: the consumer-perceived value of non-traditional media Journal of Consumer Marketing Vol. 26 Iss: 3 pp. 155 - 163 6. Wang, Zhang,Choi, and Eredita:UNDERSTOOD CONSUMERS ATTITUDE toward Advertising 7. Te

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    16 visualizzazioni3 pagine

    References:: 6. Wang, Zhang, Choi, and Eredita:UNDERSTANDING CONSUMERS ATTITUDE Toward Advertising

    Caricato da

    Kanwal Asghar
    Consumer Attitudes toward Mobile Advertising Vol. 8, No. 3, Mobile CommerceApplications (Spring, 2004), pp. 65-78 5. Dahlen, Granlund, Grenros: the consumer-perceived value of non-traditional media Journal of Consumer Marketing Vol. 26 Iss: 3 pp. 155 - 163 6. Wang, Zhang,Choi, and Eredita:UNDERSTOOD CONSUMERS ATTITUDE toward Advertising 7. Te

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    Attribution Non-Commercial (BY-NC)
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    Segnala contenuti inappropriati
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    References:

    1. Swinyard and Ray, Advertising-Selling Interactions: An Attribution Theory Experiment 2. Vol. 14, No. 4 (Nov., 1977), pp. 509-516

    3. Tsang, Shu-Chun Ho and Liang:Consumer Attitudes toward Mobile Advertising Vol. 8, No. 3, Mobile CommerceApplications (Spring, 2004), pp. 65-78

    4. Koufaris, Kambil and LaBarbera:Consumer Behavior in Web-Based Commerce Vol. 6, No. 2 (Winter, 2001/2002), pp.115-138P

    5. Dahln, Granlund, Grenros:The consumer-perceived value of non-traditional media Journal of Consumer Marketing Vol. 26 Iss: 3 pp. 155 163

    6. Wang, Zhang,Choi, and Eredita:UNDERSTANDING CONSUMERS ATTITUDE TOWARD ADVERTISING

    7. Tewari and Khadilkar: How safe is your Orkut account?Sunday, December 23, 2007 03:07 IST

    8. Banerjee and Bandyopadhyay:Advertising Competition under Consumer Inertia Vol. 22, No. 1 (Winter, 2003), pp. 131-144

    9. Bond, Ferraro, Luxton, Sands:Social Media Advertising: An Investigation of Consumer Perceptions, Attitudes, and Preferences for Engagement

    10. Pavlou:Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model International Journal of Electronic Commerce, Vol. 7, No. 3 (Spring, 2003), pp. 101-134

    11. Koufaris, Kambil and LaBarbera:Consumer Behavior in Web-Based Commerce International Journal of Electronic Commerce Vol. 6, No. 2 (Winter, 2001/2002), pp.115-138

    12. Jarvenpaa and Todd:Consumer Reactions to Electronic Shopping on the World Wide Web international Journal of Electronic Commerce Vol. 1, No. 2 (Winter, 1996/1997), pp.5988

    13. Esther Gal-Or and Mordechai Gal-Or:Customized Advertising via a Common Media Distributor Family Relations, Vol. 24, No. 2 (Spring, 2005), pp. 241-253

    14. Steimle and Duncan:Formative Evaluation of a Family Life Education Web Site Family Relations, Vol. 53, No. 4 (Jul., 2004), pp. 367-376

    15. Ridout and Smith:Free Advertising: How the Media Amplify Campaign Messages Political Research Quarterly, Vol. 61, No. 4 (Dec., 2008), pp. 598-608

    16. Hasslinger, Hodziq, opazo: Consumer Behavior in onine shopping

    17. Bhatnagar and Papatla: Identifying Locations for Targeted Advertising on the Internet International Journal of Electronic Commerce, Vol. 5, No. 3, Marketing in the E-Channel (Spring, 2001), pp. 23-44

    18. Saeed, Hwang and Grover:Investigating the Impact of Web Site Value and Advertising on Firm Performance inElectronic Commerce International Journal of Electronic Commerce, Vol. 7, No. 2 (Winter, 2002/2003), pp.119-141

    19. Dewan, Freimer and Zhang:Management and Valuation of Advertisement-Supported Web Sites Journal of Management Information Systems Vol. 19, No. 3 (Winter, 2002/2003), pp.87-98 20. Gogan

    21. The Web's Impact on Selling Techniques: Historical Perspective and Early Observations International Journal of Electronic Commerce, Vol. 1, No. 2 (Winter, 1996/1997), pp.89108

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