Diffusion of technical knows how across more companies and countries: Faysal bank comes in 10 biggest banks of Pakistan.

It has 242 branches in country. Also it is network of banks around the world. And its competitors are Al-Baraka Islamic Bank, Al-Falah Bank, Soneri Bank, Citi bank, Barclays bank, Bank Al-Habib, NIB Bank of Pakistan, UBL Bank. All these banks are competing with each other at very fast pace and this competition leads faysal bank to not only to cost efficiency but also towards the better service delivery. Being a international bank actually Faysal bank is causing for the change with regard to its customers.

Marketing Innovation: As in Pakistan banking numbers are growing so faysal bank also keep its marketing innovative.The refreshed look has been applied through changing the visual within the octogram to read Faysal in order to bring more relevance to the logo; the typeface in which the banks name is written, to give it a more modern day look and the new logo is accompanied by a script design on branch signages and other marketing collateral which is derived from the Urdu script inside the octogram. This script design denotes the responsiveness of the bank and its innovative character.

Changing societal concerns, attitude and life styles: Yes it is right that faysal bank is global bank but as in Pakistan people are more moving towards Islamic banking now faysal bank also has started its Islamic branches and till now it almost has Islamic branches in all the major cities and in small cities as well.

Regulatory influences and government policies changes: The key challenges facing Pakistans economy are; stubbornness in the inflation outlook, structural bottlenecks (e.g. energy shortages), a mounting debt burden, weak economic growth and private investment and a meager resource envelope. In order to aptly address these issues the GOP needs to increase the Tax to GDP ratio, reform loss making PSEs and eliminate untargeted subsidies which would afford it the fiscal space to enable much needed increase in public investment and social spending and deter crowding out of private sector investment in order to address the output gap. So above most of the factors can be cured by risk management system of the organization. Structured approach has been inculcated to manage the Consumer Finance business. The Corporate portfolio was realigned with the merger of ex-RBS. As part of this realignment, anexercise was conducted to indentify and re-allocate customers to business segments. Existing relationship strategies were redefined and the risk process was fine-tuned to assist business in a more efficient manner. Growing buyer preferences for differentiated products: In banks as stated above competition is very high but faysal bank still has very much edge because of its ranking which is Long-Term AA Short-Term A1+ Auditors report of faysal bank is also 100% satisfactory so for customers it is good to keep in touch with deep and innovative product line of Faysal bank.

Changes in cost and efficiency:

Competition increases the cost of the business now banks provide intense training to its employee to train them, energy crises increase the cost of the business but on the other hand above factors also leads a bank towards efficient management and innovative product line.

Scenario Planning