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CE- 2012 is a two day conference focusing on implementing effective commercial strategies that are necessary to increase revenues and profitability in the complex Indian landscape of today. Pharmaceuticals in India is a never ending discussion over its growth potential, opportunities, strengths and how your organization can capitalize on them. At the same time, it is essential to know what obstacles you will face while doing so. At CE- 2012 we will aim at covering most of the crucial topics over two days.
Event highlights:
Future
Landscape: Learn about the upcoming developments in the changing pharma landscape and the impact on your business.
Sales and Marketing excellence: Upgrade
your marketing strategies, align them with sales initiatives and achieve increased commercial success.
KAM: Is it about time to implement it?
Know all about Key Account Management and how it can impact your business.
Sales Force Effectiveness: Understand the importance and the changing roles of your SF and
FLMs.
Case- studies: Hear from the experts and experienced in the industry how they are bringing
Session 3: Upgrade your Sales Force Effectiveness model and learn about Key Account Management
Defining SFE in your company- what are its implications? Ensure that your SFE strategy is the best in class by doing a competitive analysis Learn how to augment sales force effectiveness with a multi-channel strategy Analyze the difference and impact between an urban SFE model v/s a rural one Understanding Key Account Management for your business Refine your business strategy by implement an effective and suitable KAM model Quality approach: Implement a more customer- centric model v/s a product focussed one Learn how to align the KAM model by allocating internal and external resources Training and Development of your Sales Force team What is the skill set needed in a sales rep for diverse markets? Implement the best training and development programme to boost commercial success Retain your sales talent with a lucrative incentivization and compensation plan. Do you plan on performance basis or behaviour basis? How do you ensure that your sales rep has the best communication skills and effective tools for your brands?
Session 4: Post marketing and sales- Evaluate and measure your strategy
Effective Market Access models for the Indian Pharma industry Find out how much of the Indian population actually is your brand audience Is market access a luxury or a necessity in today`s highly competitive and cluttered pharma industry? Are we innovative or still using the tactics which can be defined age old? Explore the market access models that work today! How can you measure marketing results? Tracking the messaging between the sales force and doctors Analyse the behaviour pattern of your customers post marketing and sales Upgrade technology used by your sales force to measure SFE and SFA Forging relationships with healthcare providers: Understand the increasing importance of health care providers for your brands commercial success How do you engage public healthcare systems in your commercial strategy? What roles do hospitals play in your commercial strategy? Ensure healthy communicative relationships and build innovative partnerships with the healthcare providers
Silver Sponsor
Delegate details:Name: Company: Job Title: Email: Contact no.: Pass selection:(*) Access to the 2- day conference (**) Access to the 2- day conference, post event material, workshop material (if any) Payment method: I choose to transfer Rs/$ _________ to Pharma Search Conventions Or I choose to send a cheque/ Demand Draft of Rs/$ __________ to Pharma Search Conventions --Or Invoice my company Rs/$ __________ with purchase order no: ________ Or Send an executive to my office address ___________________________________________________________ To collect Rs/$ __________
Contact us at: Akshata Rao, Director Pharma Search Conventions Email: akshata@pharmasearchconventions.com Cell: +91- 9833074566
Cheque payable to: Pharma Search Laboratories For DD or money transfer, contact us.