Mario Cuello

Epygi Technologies VoIP Telephony for SMB

Hosted or CPE?

Agenda
Quick introduction to Epygi Technologies VoIP technology brief Hosted offerings, pros and cons CPE offerings, pros and cons VoIP opportunities for SMB

Privately held US corporation founded in 2000 and is based in Dallas. Around 40 employees Specializes in IP PBX and Gateways for the SMB Products manufactured in Texas Products sold through distributors and authorized resellers Installed base throughout Europe, Australia, Africa and the Americas since 2005

Epygi Technologies, Ltd.

VoIP Technology
Has been around for some time (15 years or more) Technology is mature and is reliable (not a garage project) Based on open standards such as SIP (interop is the goal)

Opportunities to differentiate products and services (rich features)

The future is all IP (video security, building control, telemetry, TV) Legacy PSTN will fade away (eventually)

VoIP Technology

Advantages
Cheaper gear and cost of service to traditional PBXs Advanced features (usable) Mobility (your DID is global) Lower service tax (for now) Flexibility (scenarios, providers, gear) Choice of IP Phones One cable plant, wireless

Disadvantages
Needs power (good old line cards) E911 (where are you?) Broadband dependent LAN infrastructure

Hosted VoIP
What is it?
A telephony termination and services provider that terminates calls in both directions to the PSTN and may provide advanced PBX type telephony features to customers with minimum equipment on customer premises

Growing trend (ISPs looking for new revenue) Many providers to choose from with basic and advanced services What to look for
Cost of these services (basic calls, LD, features) Does it scale well (as needs grow) Commitment (contract timeframe, early cancellation) Service (good support, QoS) Reseller revenue opportunity (will they go direct?) What gear is required (will they provide it?)
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Hosted VoIP

Advantages
Minimal CPE gear (IP phones, softphone or ATAs) OPEX model (small initial cost) Scalability (easy to add/delete extensions, remote users) Features a la carte Easier to install (no IT guy ?)

Disadvantages
Dependent on broadband link (link down, no calls) Stuck with provider (not easy to change) Limited feature set (video calls, call recording, ACD) New features may take time (platform needs to support it) You are not in control

CPE VoIP
What is it?
Customer premise-located telephony equipment with basic and advanced functionality (PBX) connected to IP and maybe traditional telephony digital and analog circuits.

Most vendors offer VoIP gear today (new designs IP-based) Enterprise features at rock bottom prices What to look for
Many new vendors (do your homework, check interop) Open source or embedded appliance (people behind product) Support (critical) Cost of solution (box, switch, phones, trunks) Does it scale well (multi-site, performance, extension count) Mature products (QoS, stable, robust) Product evolution

CPE VoIP

Advantages
Freedom (not tied to provider) Advanced Features (ACD, video, UC, Multi-site) Redundancy (PSTN trunks, alternate providers) Control (try and see, add/deletes) Lower cost (over time) Other (security, door control)

Disadvantages
CAPEX vs. OPEX (but costs are lower than legacy) Tied to vendor (use open standards gear) Support and Configuration (get good resellers/vendors)

VoIP Opportunities for SMB

Pick and choose voice features that add value
Lower call cost (national plan, international ) Make business look better (AA, FMFM, call routing) Be connected (MER, remote extensions, unified plan)

Add advanced functions (many of these available in basic gear)

Video and audio conference Video surveillance Door phones Auto Dialers Billing Automatic Call Distribution Call Recording Receptionist Console Multi-site
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VoIP Opportunities for SMB

Add service value (reseller revenue)
Basic package first Advanced features later Avoid customer information overload

Add hosted services (a hybrid approach)

International DID numbers Local and LD plans Video services

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Example Hosted vs. CPE

Assume SMB with two trunks and six lines with basic IVR and voicemail per extension. Uses $100 IP phones. Installation cost is extra. A three year plan.
Hosted $25/month per line customer buys IP Phones. Basic PBX features. Total of $150/month plus $600 CAPEX. Three year cost is $6,000. CPE Customer buys PBX for $800 plus IP phones for $600. Uses two SIP trunks for each $30/month. Total of $60/month plus $1,400 CAPEX. Three year cost is $3,560 Mixed Lease-to-own plan for $30/month per line includes SIP trunk, PBX and phones. Total of $180/month and no CAPEX. Three year cost is $6,480.

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Example Scenario

X 301

Remote X 101 Dallas

Internet
San Fran X 102
Presence in each location

X 302
Unified dial plan Zero cost intra-office Local PSTN access Local/Global AA

Sydney

Mobility (hot desking)

Accessible (FMFM) Remote Extensions Audio Conference

VM

X 202

X 201

Copyright Epygi Technologies Ltd. 2008.

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Example Scenario More Functions

FXO/T1 GW more ports ITSP for remote DID and low cost LD calling

FXO/T1 GW

UC functions Video Conference Auto Dialer

San Fran Dallas World Sydney Internet

Outlook Click to Dial

ITSP

Copyright Epygi Technologies Ltd. 2008.

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Epygi Products
Epygi VoIP Internet Gateways and IP PBXs for the SMB
A powerful, user-friendly and affordable alternative to systems marketed by Cisco, Avaya, large telecoms and other familiar, big company manufacturers Mature portfolio of products that is field proven with advanced features. New functions added with many at no cost.

Suitable for single or multiple locations. Stand alone or paired with service providers. Can do complex scenarios.
Built on open standards (not open source) to interoperate with other products. Excellent technical support and training.

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Epygi IP PBX Solutions

1-24 users

32-100 users

32-200 users

200-1,000 users

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Gateway Solutions
6 simultaneous calls 26 simultaneous calls
24-30 simultaneous calls

24-60 simultaneous calls

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Advanced Functions

Automatic Call Distribution (ACD)

Call Recording
Audio and Video Conferencing Auto Dialer iQall Desktop Control Console (DCC) Epygi Media Streamer (EMS) HotKeyCall

HotCall Add-In for Microsoft Outlook

Statistics Monitoring And Reporting (SMR) Quadro Configuration Console (QCC)

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Socialize with Epygi!

FORUM

Come visit us.

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Epygi Empowers Small Enterprises Globally

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Supplementary Slides

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FXO port to PSTN

Wide Area Network

Extensions:

FXS Analog phones

Local Area Network

Analog phones IP phones Additional IP phones with key Total possible

2 8 8 18

Market segment:

Small offices Self-sufficient branches with 1 to 18 people Home offices

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Extensions:

Analog phones IP phones Additional IP phones with key Total possible

2 16 8 26

Market segment:

Work environments where all employees are responsible for answering phones Organizations wanting to add PBX features to key system-style operation
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Audio Out

FXO ports to PSTN

FXS Analog Phones Wide Area Network

Extensions: Analog phones 2 IP phones 32 Additional IP phones with key any combo of 16 or 32 or 64 = 96 Total possible 98

Audio In

Compact flash

Local Area Network

Market segment: Medium- sized businesses with up to 98 users who need advanced features Enterprise main office or remote office solution
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FXS Analog Phones 3-26 RJ21 Connector

FXO ports to PSTN

FXS Analog Phones 12 Wide Area Network

Audio Out

Audio In Compact flash

Local Area Network

Extensions:

Analog phones 26 IP phones 16 Additional IP phones with key combo of 16 or 32 or 64 exp = 80 Total possible 106

Market segment:

Medium-sized businesses with up to 106 users who need advanced features that are supported on both analog and IP phones Enterprise main office or remote office solution
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E1/T1

Ethernet backup

Wide Area Network

FXS Analog Phones

Compact flash

Local Area Network

Extensions:

Analog phones 2 IP phones 32 Additional IP phones with key any combo of 32 or 64 exp = 192 Total possible 194

Market segment:

Larger businesses with a greater need for IP extensions and SIP trunks. Enterprise main office or remote office solution
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Extensions:

IP phones 200 Additional IP phones with key any combo of 32 or 64 exp = 1,000 Total possible 1,000

Market Segment:

Enterprise level

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Epygi Software Solutions

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iQall is Epygis iPhone application which allows any user of a Quadro IP PBX to establish calls between their iPhone and another number anywhere in the world. If the iPhone user has a GSM plan with free incoming calls, the user will not pay any charges on the plan for outgoing calls, which greatly decreases the companys overhead expenses especially on international calls.

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Epygi Media Streamer

This feature allows the on-hold party to listen to the music streamed by the EMS playing MP3 files rather than the pre-recorded voice stored on a Quadro. There is a possibility to play different streams for each extension, to play very long audio files and to allow the playlist selection to be easily changed. The free application can be used on any Epygi IP PBX running version 5.1.17 or greater.

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HotKeyCall is a free MS Windows software application that allows PC users to dial telephone numbers directly from their desktop from any application window (e.g. webbrowsers, e-mail client, text documents, etc.). This can be done by simply highlighting the number you wish to dial and pressing a predefined hot key sequence (e.g. Ctrl-Y).

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Add-in for Microsoft Outlook

Works with Microsoft Outlook to allow user to make and receive calls within the native Outlook interface. The free application can be used on any Epygi IP PBX running version 5.1.17 or greater.

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Statistics Monitoring and Reporting

The Statistics Monitoring and Reporting is designed to work with the Automatic Call Distribution (ACD) feature that can be purchased for the QuadroM8L, QuadroM12Li, QuadroM26x, QuadroM26xi and QuadroM32x. Windows based tool to display real-time details on call center agents and the call activity on the QuadroM products. The same information can be viewed over periods of time for trend analysis.

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The Quadro Configuration Console (QCC) is a tool that allows the administrator to centrally manage a network of Quadro units from a single desktop PC. QCC functions include automatic login to Quadro Web Management, Reboot, Configuration Backup, Configuration Restore, Firmware Update, Legible Configuration File Upload, Language Pack Upload, Upload Company Details, and Upload Custom Scenario and Voice Messages.

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