SYNOPSIS ON A COMPARATIVE STUDY ON BUSINESS DEVELOPMENT STRATEGIES OF TRADE INDIA WITH INDIA MART

Supervisor Honey Dhussa Head of Department (Marketing)

Submitted By Aniket Mukherjee Enr. No. : 10061248028 Marketing Management

Remarks of Evaluator

Approved/ Disapproved (I Evaluation)

Approved/ Disapproved (II Evaluation)

Session:-2010-2012

FORMAT FOR RESUME OF SUPERVISOR AND GUIDE

1. NAME 2. DESIGNATION 3. QUALIFICATION 4. AREA OF SPECIALIZATION 5. EXPERIENCE 6. OFFICIAL ADDRESS

: :

Honey Dhussa Head of Department

: MBA : Marketing : 6 Year : NBA Group of Institutions Scindia Villa, Sarojini Nagar Delhi : 0120-4136697 : 9810616966 : honeydhussa@gmail.com

7. TELEPHONE No. 8. MOBILE 9. E-MAIL

I am willing to supervise Aniket Mukherjee Enrolment No. 10061248028 On the Topic

A COMPARATIVE STUDY ON BUSINESS DEVELOPMENT STRATEGIES OF TRADE INDIA WITH INDIA MART

(Signature with Seal)

Countersigned by the Director of study center SEAL

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CERTIFICATE

This is to certify that Aniket Mukherjee, Enrolment No. 10061248028 has completed under my supervision his/her Research Project Report on
TRADE INDIA WITH INDIA MART in the specialization area Marketing. A

COMPARATIVE STUDY ON BUSINESS DEVELOPMENT STRATEGIES OF

The work embodied in this report is original and is of the standard expected of an MBA student and has not been submitted in part or full to this or any other university for the award of any degree or diploma. He has completed all requirements of guidelines for the Research Project Report and the work is fit for evaluation.

Signature of Supervisor/Guide (with SEAL)

NAME: Honey Dhussa DESIGNATION: Head Of department (Marketing) ORGANIATION: NBA School of Business

Forwarded by Head/Director of Study Centre (With signature, Name & SEAL)

DECLARATION This is to certify that the project Report entitled A COMPARATIVE

STUDY ON BUSINESS DEVELOPMENT STRATEGIES OF TRADE INDIA WITH INDIA MART is my original work and this has not been submitted

in part or full to this or any other university/institution for award of any degree or diploma.

Signature of candidate: NAME: Aniket Mukherjee Enrolment No.:10061248028 Specialization: MARKETING Session: 2010-2012

ACKNOWLEDGEMENT

Project work is never the accomplishment of an individual rather it is an amalgamation of the efforts, ideas and co-operation of a number of individuals. I am highly indebted to my project guide Mr. Honey Dhussa of NBA Business School for his invaluable support and guidance during the preparation of this project. It gives me immense pleasure to take this opportunity to thank all those who helped in the successful completion this project.

Aniket Mukherjee

Statement of Problem

To know the preference of consumer between India Mart & Trade India. To study which factor influence for choosing between various brands. To know about the negativity of consumer in registering on online portals. To compare the popularity of these two big brands. To know about brand loyalty. To know about consumer satisfaction.

LITERATURE REVIEW
TRADE INDIA Infocom Network Ltd. is an ISO 9001: 2000 certified company, conceptualized in 1996 and it has created a niche as India's largest online B2B e-marketplace, offering comprehensive business solutions to the global EXIM community through its wide array of online services, directory services and facilitation of trade promotional events. Our portal is an ideal forum for buyers and sellers across the globe to interact and conduct business smoothly and effectively. With an unmatched expertise in data acquisition and online promotion, Tradeindia subsumes a huge number of company profiles and product catalogs under 1,273 different product categories and sub-categories. It is well promoted on all major search engines and receives an average of 20.5 million hits per month. TradeIndia is maintained and promoted by INFOCOM NETWORK LTD. Today we have reached a database of 6, 27,583 registered users, and the company is growing on a titanic scale with a considerable amount of new users joining/registering everyday, under the innovative vision and guidance of Mr. Bikky Khosla, CEO. Mission & Goal/Corporate Objective Tradeindia is born with a noble missionthe mission to assemble the trade communities of all the nations of the world under one common platform, the mission to contribute to the development of world business, thereby contributing to the economic development of the respective nations. We are committed to assist all our registered members (companies) in locating and communicating with new business partners from across the globe, and exchanging trade offers in an online environment over the Internet.
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INDIA MART IIL's first B2B marketplace - IndiaMART.com, marked the beginning of online presence of Indian businesses for a global exposure. We today serve our customers through a network of over 100 industry / product marketplaces, making us the largest network of integrated B2B marketplaces from India. We have always seen Internet as a business facilitator rather than a technology phenomenon. Our usage of internet technology has therefore been directed towards business promotion of our customers. Today, we cater to over 10,000 customers and make internet technology work for their business. The diversities of businesses make it imperative for us to custom-deliver our solutions. This presents a great challenge of accumulating & using industry knowledge to deliver high quality solutions. IIL has developed and established standards for solution delivery and is India's first organization of its kind to receive an ISO certification. TEAM IIL is poised to maximize the value delivered to our customers through continuous innovation and learning. IIL started its operations in 1996 and has stood its ground even in the toughest times. We had a profitable business even when other companies in this domain found it hard to sustain. Today, we operate from a 18,000 sq. ft. office in Noida (near Delhi), and have 24 branch offices spread all over the country. Our team includes over 850 professionals from diverse backgrounds, bound together to serve over 12,000 customers.

OBJECTIVIES

To identify the factors which have a bearing on customers purchase decision regarding these two brands. To make a comparison between Trade India & India Mart in terms of Business Development Strategies To analyze the strategies of both the companies To compare the products of both the companies To suggest measures for improvement To understand the consumer behavior towards India Mart & Trade India.

RESEARCH DESIGN & METHODOLOGY

RESEARCH METHODOLOGY: A Research Methodology defines the purpose of the research, how it proceeds, how to measure progress and what constitute success with respect to the objectives determined for carrying out the research study. The appropriate research design formulated is detailed below. Exploratory research: this kind of research has the primary objective of development of insights into the problem. It studies the main area where the problem lies and also tries to evaluate some appropriate courses of action. The research methodology for the present study has been adopted to reflect these realties and help reach the logical conclusion in an objective and scientific manner. The present study contemplated an exploratory research

RESEARCH DESIGN
The research design is the basic framework, which provides guidelines for the rest of the research process. The present research can be said to be exploratory. The research design determines the direction of the study throughout and the procedures to be followed. It determines the data collection method, sampling method, the fieldwork and so on.

NATURE OF DATA
PRIMARY DATA: Primary data is basically fresh data collected directly from the target
respondents; it could be collected through Questionnaire Surveys, Interviews, Focus Group Discussions Etc.

SECONDARY DATA:

Secondary data that is already available and published .it could

be internal and external source of data. Internal source: which originates from the specific field or area where research is carried out e.g. publish broachers, official reports etc. External source: This originates outside the field of study like books, periodicals, journals, newspapers and the Internet. 10

DATA COLLECTION
Primary data:
Primary data was selected from the sample by a self-administrated

questionnaire in presence of the interviewer.

SAMPLE SIZE:
QUESTIONNAIRES & INTERVIEWS AMONG THE SAMPLE SIZE- 100

SECONDARY DATA:

Secondary data has been used which is collected through

Articles, Reports, Journals, Magazines, Newspapers and Internet.

SAMPLING TECHNIQUE
Random sampling technique has been employed to extract the fruitful results. This includes the overall design, the sampling procedure, the data collection methods, the field methods and the analysis procedures

SAMPLING PROCEDURE ACTUALLY EMPLOYED:

The process employed to select the sample was simple random sampling. Simple random sampling refers to that sampling technique in which each and every unit of the population has an equal and same opportunity of being on the sample. In simple random sampling, which item gets selected is just a matter of chance.

ANALYTICAL TOOLS:
Simple statistical tools have been used in the present study to analyze and interpret the data collected from the field. The study has used percentiles method and the data are presented in the form of tables and diagrams.

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SCOPE OF STUDY

People need to decide from thousands of hosting service providers which one they would like to have host their website. The overhead costs are comparatively low compared to traditional retailers. It is less expensive to hire "techies" and a few computers than buy lots and land. One of the most interesting things about e-commerce merchants is that they need minimal working capital to operate their business. Merchants taking online orders with credit cards get paid before they have to pay their suppliers. Cash flow characteristics of selling online are much more attractive than traditional retailers. Website effectively gives an e-commerce merchant's storefront instant international exposure. The ability to scale goes hand-in-hand with the instant exposure e-commerce merchants.

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LIMITATIONS
In every research work there are some limitations and this research is no exception.

LIMITATION OF TIME Availability of time was one of the biggest limitations faced. Due to shortage of time we had to limit the work in its present form. Had we more time we could have selected a bigger sample size, which means more interaction which is beneficial for our marketing research project as well as will improve our confidence and communication skills.

LIMITATION OF COST Money was also one of the major limitations faced while conducting this research.

LIMITATION ON THE PART OF RESPONDENTS Some of the people were not interested or motivated enough in filling up the questionnaire. Some people were busy with their job or not willing to cooperate. Some questioned about the benefits they get, and some didnt fill the questionnaire because they were reluctant to give their e-mail id or phone numbers. OTHERS LIMITATIONS Since we didnt have any prior experience of research work or report writing which may had lead to discrepancies in the report. Our sample size was only 150 so we had to limit our work in the present form.

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BIBLIOGRAPHY
The lists of reference for the purpose of completing this marketing project are as given below: Business economy Business world The hindu E-Marketing- Work the Web, By: SIMON COLLIN www.cio.com http://adres.Internet.com/feature/article/ http://ecommerce.Internet.com/how/paid/article www.google.com www.itpapers.com PC QUEST Magazine PC World Magazine

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RESPONDENTS PERSONAL INFORMATION Name:- ... Age: - E-mail:- .. Phone no. :- ....

MANAGERS QUESTIONNAIRE
1. Internet shopping has huge prospects in India in the coming years. Kindly express your views. Agree Disagree 2. Companies doing On-Line business need to innovate their product lines regularly, kindly express your views. Agree Disagree 3. Companies doing brisk On-Line business in Developed countries hugely engage in Business Developmental programmes and strategies, Kindly express your views. Agree Disagree

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4. Companies need to create a "Unique Selling Position" which makes them stand out from the crowd online.

Agree Disagree

5.

To fully develop an online business, companies need to maximize its relationships with people. a. Agree b. Disagree

6.

Credibility online is a major issue because there are many fly-by-night get-richquick operators on the Internet. a. Agree b. Disagree

7.

The overall Internet marketing strategy has to include tools such as E-zines, message boards, chats, conference calls, dealer programs, etc. Agree Disagree

8.

If the companies do not adhere to business developmental strategies regularly, there is every possibility that they will be beaten by their competitors, kindly express your

views. a. Agree b. Disagree

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CUSTOMERS QUESTIONNAIRE
1. How often do you use the internet? Daily Weekly Monthly 2. Since how many years have you been using the internet? 2-3 yrs 4-5 yrs More than 5 yrs 3. Would you prefer, shopping on the internet or going to the store? Internet Visiting the store 4. How often to you click on the ads which are there on the website while surfing the net? Always Frequently Often Never 5. What all do you mostly buy, if you do, online?

6. Do you ever add online shopping sites to your favorites or bookmarks folder? Yes No

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7. What mode of payment do you prefer: Credit/Debit Card Cash On Delivery Demand Drafts/Cheques 8. Answer only if you selected the CREDIT CARD option in the above question. Have you ever had a credit card fraud by using the card online? Yes No 9. Do you find online shopping confusing? Sometimes Every time Never 10. What are the motivating or de-motivating factors which compels you to shop or not, online? Motivating Ease and comfort Price Variety of products Other ____________ De-motivating Security Product Quality Shipping Costs Other _____________

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