lizvalencia reed

@lizvreed | elizabethvreed@gmail.com | lizreed.weebly.com

PROFESSIONAL EXPERIENCE WNWO TOLEDO, OHIO
INTERNET MANAGING EDITOR JUNE 2011 - PRESENT Create social media campaigns that engage users with newsroom personnel and promote station loyalty. Develop breaking news stories and manage site content. Review and edit the daily web copy and information graphics for factual accuracy and sourcing. Increase SEO and enhance web content with multimedia extras like raw video, photo slideshows and Google maps. Front web and social media segments on WNWO Today morning show to unite station online and TV presence. WNWO is the NBC-TV affiliate of Toledo, Ohio.

KOMU

COLUMBIA, MISSOURI WEB EDITOR, REPORTER, ANCHOR, PRODUCER AUG. 2010 - JUNE 2011 Edited and posted video from the newscasts using Avid Newscutter and Avid Active Content Manager. Updated continuous news stories every 15 minutes and wrote breaking news content. Shot VO/SOTs for the 6 p.m. newscast and anchored the Saturday 6, 9 or 10 p.m. newscast. Produced TODAY show cut ins by writing scripts, managing anchors, running prompter and anchoring. KOMU is the NBC-TV affiliate of Columbia, Missouri. COLUMBIA, MISSOURI NEW MEDIA COORDINATOR JAN. 2011 - JUNE 2011 Shot and produced web videos with a Flip camera and iMovie for Missouris largest radio group. Performed Facebook audits for Zimmer Marketings clients by analyzing current page insights and content, researching same-industry examples and providing suggestions for increased fan interaction.

ZIMMER RADIO AND MARKETING GROUP

NEWSY

COLUMBIA, MISSOURI WRITER, EDITOR OCT. 2009 - MAY 2011 Wrote scripts examining multiple media perspectives of controversial, national news stories. Edited and aggregated video content using Final Cut Pro, Snapz Pro and SnapStream. Newsy.com is a multi-source online video news site that monitors and analyzes the worlds news coverage. MCKINNEY, TEXAS MULTIMEDIA JOURNALIST MAY 2010 - AUG. 2010 Managed four interns during weekly pitch meetings and edited all content during deadlines. Wrote front page news and feature articles and shot web video stories for www.collincountybuzz.com All five papers are published weekly on Fridays. The papers are all-digital, black and white and have 15,000 copies in circulation.

NORTH TEXAS MEDIA COMPANY

SKILLS AND EQUIPMENT

Proficient with Nikon D60, Adobe InDesign, Dreamweaver, Photoshop and Flash CS4. Experience with Adobe Audition, Avid Newscutter, Final Cut Pro and Marantz audio recorder. Experience with HTML, CSS and content management systems like Wordpress, Avid and Joomla. Social media management and optimization, including anlaytics review and research. Own MacBook Pro, iPhone 4, iPad 2, Nikon D60, Flip video camera and tripod.

EDUCATION UNIVERSITY OF MISSOURI

COLUMBIA, MISSOURI Bachelor of Journalism in Convergence, Journalism Scholar and Kappa Tau Alpha member Bachelor of Arts in English, Magna Cum Laude Latin and English Departmental Honors