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Anal ogue Website

D ig i ta l We b si te

With the D&AD brief asking for individuals to get themselves noticed in industry, and with a personal love for contradiction I embarked upon the creation of an Analogue Website.

However quite simply, you cant have an analogue website, without first creating a digital one, so this was obviously the first stage. The website features horizontal and

vertical scrolling to reveal all of the grouped projects, which all use a bring to front function to view. The navigation section uses web standard options sitting on a coloured

box, which uses another script which randomly sources any RGB colour on each rollover.

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Anal ogue Websi te

Boo k Deve l o p m e nt

The initial stage of the development was to typeset the coding from my website into a format which adhered to as many book formats as possible, including page numbers, chapters,

running heads and colophon. I also contacted The Print Project to see what lead type they had available to use, as I wanted an element to be hand set and at the very least, for

the lead type selection to drive the digital production. Astin Bold was also used, as it seemed only fitting to use a self produced typeface in a self promotional piece.

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Anal ogue Websi te

Cop p e r P l a te Print i n g

The most efficient way to produce this book in a form of production which was truly analogue, giving a textured quality, only achievable in analogue print, whilst still being relatively time

efficient was to acid etch the digital artwork onto copper plates. Using a combination of UV exposure and acid bath etching. This left a raised surface to print from. This

didnt actually go at all to plan. Basically the plates didnt etch deep enough for the ink to not roll onto the negative areas, but if they were etched any longer the letters

would have corroded. After about three days of experimentation, the only way around this was to effectively mimic lithography, by wetting the plate first, where the blue film on

the letters repelled the water, allowing only them to ink up. A hair dryer was used to then dry the water. This was by no means flawless so a mask was used to stop any lingering ink.

Each plate took around 12 minutes to print, clean and then start again. So with a 24pp double sided book, this whole process took quite some time.

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Ad di t i o n a l Form a t

The addition of an extra format was included to both introduce the project and attempt to direct responses. This was hand set and printed on a proofing press at The Print Project.

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D ig i ta l We b si te

The final booklets were hand bound with complimentary red thread, and posted out to six designers, provoking three responses from Fraser Muggeridge (Fraser Muggeridge

Studio), Robert Sollis (Europa) and Wim Crouwel. The first two who I will visit once I graduate, to discuss potential opportunities. I will then leave them one of the screen

printed posters which are 900% scaled artworks from pages within the book, with the cover artwork scaled, but also positioned and rotated using a random XY coordinate

generator. Another digital process printed in an analogue form. Also to receive such a positive from Wim, was mind blowing, and something I never ever expected.

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