RESEARCH METHODOLOGY ASSIGNMENT

case1. A travel magazine reported on quality of in flight services based on the results of interviewing 20 passengers from each of the airlines. In flight service MEAN df F p parameters Air India Jet Kingfisher Food and Dining 3.5124 4.2629 4.2822 4 Courtesy 4.4392 4.4723 4.4633 4 Ambiance 3.9468 4.9810 4.0993 4 Analyse the results and speculate as to the contents of the report that got published. 45.306 9.712 7.352 .000 .080 .001

Case 2.Talwarkar, a health club has run advertisements in the newspaper, on the local television news channels, on two different FM radio channels and the yellow pages. Whenever a prospective new member came to join, they were asked to fill a short questionnaire and one question was asked to the person to indicate what ads they saw. The recall was rated on an interval scale (1- did not recall, 5- recall clearly). Some joined the club some did not. The data was analysed using the T-test for independent samples using SPSS. The results are indicated below: Status of Mean Mode of ads respondent N Recall t df Sig. News paper ads Joined 398 .000 999 3.7122 12.092 Did not Join 848 2.4266 FM radio ads Joined 360 .000 1296 4.3288 11.514 Did not Join 1117 4.3918 Yellow pages Joined 2382 .303 1283 4.1911 -1.030 Did not Join 1101 4.2343 Local T.V News Joined 2320 .003 1258 3.8470 -2.941 Did not Join 1064 3.9961 Interpret the findings and discuss the implications of your findings with respect to the effectiveness of the various advertising media during membership recruitment ad blitz. Discuss why the test run in this case is apt for the objective. Case 3. A consumer survey was conducted by Ariel before launching its new variant. One of the

objectives of the study was to understand purchase intention of consumers in different income categories. Conclude as to the results of the study. Table: Comparitive buying intentions of different income groups 2=.551, df=2, sig=.759, Intention to Yes Count buy % No Count % Total Count % 0- 5000 72 63.2% 42 36.8% 114 100.0% Income groups 5001-10000 more than 10000 107 146 67.3% 64.6% 52 80 32.7% 35.4% 159 226 100.0% 100.0% Total 325 65.1% 174 34.9% 499 100.0%

Case 4. A research studied the relationship between Quality of signage used in retail stores and the store image parameters like convenience, shopping environment, service and price. The conceptual model is given below

STORE IMAGE Conceptual Model

Convenience
H1 H H3

QUALITY OF STORE SIGNAGE

H4

Environment

Service

Price

Figure 1: Conceptual Model The study hypothesized the above relationships H1,H2,H3,H4 and tested these using a correlation analysis. Based on this study the retail stores would like to make the following decisions. 1. Do singage affect overall image of the stores? 2. Do singage affect the perceived convenience, quality of shopping environment, service and price acceptability of the stores? 3. If it does have an impact on what aspects of the store image does it have the highest impact? The results of a correlation test is discussed in the table below. Kindly draft the required hypothesis and interpret them for the stores Table X: Store image and Quality of signage (Results of Correlation Analysis) Store Image Dimensions Quality of Signage (Pearson correlation values) Convenience .408** Shopping Environment .409** Service .223* Price 0.22 Overall store image .462** N 138 **Correlation is significant at the 0.01 level (2-tailed). *Correlation is significant at the 0.05 level (2-tailed).