MARKETING OF SERVICES A STUDY OF TOURISM MARKETING STRATEGIES IN NORTH EAST INDIA Questionnaire I (Questionnaire for the tourist) The

following questionnaire is administered to you as a tourist to the region of North East India and the information is being collected for analysis of research objective of testing the relationship between tourist perception and decision of choosing the region to visit. The information collected will be kept confidential and used for academic purposes only. - K Lalromawia ___________________________________________________________________________ PART-A (Question no. 1-8 ask you about your personal profile, please put tick mark wherever your profile match ) 1 .Name:________________________________________

2. Age:(Tick in which age group you belong) a. Below 25 c. 35- 44 d. 55-64 b. 25- 34 d. 45- 54 e. 64 and above

3. Gender: Male

Female

4. Marital Status: Single

Married

Others

5. Nationality:____________________

7. Educational background? a. High School (Matriculation and below) c. Bachelor Degree e. Doctoral Degree b. Intermediate (Cl-XII) c. Master Degree f. Professional degree

8. Which of the following best describe you for your present employment situation? a. Student d. Retired b. Housewife e. Government Service f. Unemployee

f. Private Organization Employee

PART-B (Travel Behavior Characteristics)

9. With whom you travel with: a. Sole Traveler d. With Friends b. With spouse or couple e. Business Associates c. Family f. Other

10. Have you ever been to the North East India (Aizawl, Shillong, Guwahati) a. Yes b. No

11. What is the main purpose of your current trip? a. Vacation/ holiday c. Religion e. Government duty b. Business d. Education f. Others (Please specify) ________________

12. What source of information do you used to organize this trip? a. Travel agencies c. Radio/TV advertising e. Tourism website b. Recommended by friends d. News Paper/ Travel magazines f. Others (Please specify) ________________

14. While you are in the North East India (Guwahati, Shillong or Aizawl), which of the following sources of information have helped in your tour to visit the attractive tourism areas?(Rank 1 for the lowest and 5 for the highest) a. Local Travel agencies [ ] b. State tourism department [ ] c. Local Tour operator [ ] d. Friends and family [ ] e. Internet [ ] f. Others (Please specify) [ ]_____________________________________

15. When the words North East India comes to your mind, what is your perception of North East Indias tourism type?(Rank 1 for the lowest and 5 for the highest) a. b. c. d. e. f. Ecotourism. Cultural Tourism Rural tourism Adventure tourism Religious Tourism Others (Please specify) [ ] [ ] [ ] [ ] [ ] [ ]_____________________________________

16. What is the mode of your travel to reach this place? a. b. c. d. e. Bus [ ] Train [ ] Plane [ ] Personal car [ ] Others (Please specify) [

]___________________________________

17. Types of accommodation used during your stay. a. b. c. d. e. Hotel Guest house / youth hostel Rented House With friends/relatives Others (Please specify) [ [ [ [ [ ] ] ] ] ]_______________________________

18. Duration of your stay. a. b. c. Less than 1 week [ 1 week [ More than 1 week [ ] ] ]

19. How do you rate the tourism infrastructure with the following aspects to your visit in the North East India (Aizawl, Guwahati or Shillong). Excellent Air connectivity of the destination with major Indian cities Condition of airport serving the destination Quality of the roads from your origin to the destination Qualities of wayside amenities available on this roads Rail connectivity of destination with major Indian cities Condition of railway station serving the destination Public convenience along the road/street Condition of roads inside the city Drinking water supply Power supply Telephone and mobile service Internet service Very Good Good Average Poor

20. How do you rate the tourism product of the North East India (Aizawl, Shillong and Guwahati) with the following aspects? Excellent Very Good Good Average Poor Availability of luxury hotel Availability of budget hotel General cleanliness of monument/touristattraction and area around it Public utilities at the monument/touristattraction Availability of tourist information Conservation of the tourist sites (monuments, forest, church, temple etc) Availability of diverse recreational facilities

21. How do you rate the price related tourism activities in North East India (Aizawl, Shillong and Guwahati) Excellent Price of the hotel room rent Transportation price from your origin to your destination Transportation price within the destination Price of the food Price of handloom and handicraft products (souvenir) Price for visiting tourist sites (Eg:Entrance fee for museum visit, heritage site, national park etc.) Price for entertainment Other travel expenditure such as insurance atc. Overall expenditure value for money Very Good Good Average Poor

22. How do you rate the place (distribution channel) where you purchased the tourist products in North East India? Excellent Availability of authorized tour operator Availability of website to organize your trip Visitors information centres at the destination. Promptness of the State tourism departmentt Very Good Good Average Poor

23.How do you rate the North East Indias tourism promotional activities? Excellent Wide spread Attractiveness Competitive compare to other region of India Innovative Very Good Good Average Poor

24. How do you rate the people involved during your visit to the North East India? Excellent Behavior of the local residence. Behaviors of the driver for your interstate transportation Behavior of the driver for your local transport Behavior of service staff at your accommodation Behaviour of the staff working at the tourism office Behaviour of the staff at the local restaurant and shopping complex Very Good Good Average Poor

25. How do you rate the process of your visit to your destination i.e North East India(Aizawl, Shillong or Guwahati) Excellent Promptness in getting permission to enter the destination Availability of tour packages to the destination.ie. North East India. Hassle free process in booking the entire tour in north East India Very Good Good Average Poor

26.How do you rate the physical evidence which you have experience during your stay in the North East? Excellent The cleanliness of the travel agent office The physical appearance of the staff employed in the travel agent Physical appearance of the tour guide The cleanliness of the state tourism information centre The physical appearance of the transportation inside the destination town The physical appearance of the transport operator (driver, conductor) in the destination area The overall physical appearance of the North East Very Good Good Average Poor

27. Your opinion about the safety concern of the North East ? [1 = very unsafe, 2 = a bit unsafe, 3 = average, 4 = fairly safe and 5 = very safe.] 1 Safety about the transportation to the destination Local transport in the destination While staying in hotel and other accommodation units While performing other leisure activities such as shopping, adventure, roaming and photography How safe is the place as compare to the past when you hear about North East India? Communal violence Overall safety of the North East 2 3 4 5

28. Will you visit North East India again a. b. Yes [ No [ ] ]

If no, kindly state the reason: ______________________________________________________________________________________ ______________________________________________________________________________________ ______________________________________________________________________________________ ______________________________________________________________________________________ ______________________________________________________________________________________ _________________________________________________________________________________

THAK YOU