Polly Williams BA (Hons) Graphic Design ougd303

Brief 1

Kit Cats Dinner Dance

MAIN LOGO

SECOND LOGO

KIT CATS
ALTERNATIVE DESIGNS FOR MAIN LOGO
CONCEPT
Brief 1) Create a range of two logos and illustrations to form the basis of an identity for Kit Cats Dinner Dance and Kit Cats events. (Live Brief) 2) Apply illustrations and logos to a range of printed deliverables as part of the clients identity and with consideration to the dinner dance as an event. Background Kit Cats is a new range of upmarket events based in Suffolk. The first event is a 1950s style dinner dance, which is to be followed by a 50s film night and garden party later in the year. Target Audience 30-55 year old middle class residents of the Suffolk area. Solution Apply the designs to a stationary range, as well as printed media for the event.

EXAMPLES OF HOW WORK ACCROSS A DIFFERENT EVENT

MAIN LOGO

KIT CATS

Polly Williams BA (Hons) Graphic Design ougd303

Brief 1

Kit Cats Dinner Dance

RANGE OF ILLUSTRATIONS
Illustrations for use on website as well as accross relevent printed media. Specifications Medium : Metalic ink, watercolour and rollerball pen.
MAIN LOGO

KIT CATS

Polly Williams BA (Hons) Graphic Design ougd303

Brief 1

Kit Cats Dinner Dance

SECOND LOGO

S
EXAMPLES OF HOW LOGO COULD WORK ACCROSS A RANGE OF DIFFERENT EVENTS

KITTY CATS
D I N N E R D A N C E

SECOND LOGO

KIT CATS

KITTY CATS
g a r d e n p a r t y

KITTY CATS
D I N N E R D A N C E

EXAMPLES OF HOW LOGO COULD WORK ACCROSS A RANGE OF DIFFERENT EVENTS

TTY CATS

S FOR MAIN LOGO

KITTY CATS
f i l m s c r e e n i n g

KITTY CATS
g a r d e n p a r t y

S KITTY CATS
LOGO DESIGNS

KITTY CATS

KITTY CATS
f i l m s c r e e n i n g

S TAT I O N A RY R A N G E
Illustrations and logo applied to letterhead, business cards, invoice, compliements slip and envelope all printed with metalic ink on reverse side. Specifications CMYK + metalic gold spot colour + Foil blocking Stock : ?
MAIN LOGO

Main logo and subsequent logo for dinner dance as well as proposed logos for future events.

KITTY CATS

KIT CATS

Polly Williams BA (Hons) Graphic Design ougd303

Brief 1

Kit Cats Dinner Dance

E V E N T S TAT I O N A RY
Invite, menu and place settings. Specifications CMYK + metalic gold spot colour + Foil blocking Stock : ?
MAIN LOGO

KIT CATS

Polly Williams BA (Hons) Graphic Design ougd303

Brief 1

Kit Cats Dinner Dance

GOODY BAG
Goody bag containg playing cards, thank you card, mints, miniature champagne, and mineral water. Specifications CMYK + metalic gold spot colour + Foil blocking Stock : ?

MAIN LOGO

KIT CATS