ANDREW MACKIE

DIGITAL MARKETING STRATEGIST

MSc Psychology of Advertising Lancaster University
E: mack@boun.cr M: 07788421911

o 2+ years digital marketing experience and Masters research in website design and social media o Digital marketing strategist for a global business, managing online content and advertising o Created and implemented a digital strategy focusing on effective use of social media and search engine optimisation, delivering a 30% sales increase at minimal marketing cost o Marketing assistant for 3 multi-million budget medicine brands at Johnson & Johnson, receiving an award for digital project management skills and dedication

BSc (Hons) Marketing Aston University

DOB: 16/10/87

A: 86 Arabella Dr, Barnes, SW15 5LG

Livingston UK Web Marketing Executive

- Management of the global websites and social media accounts using content management systems. - Creation and control of email marketing, search engine optimisation, and Google AdWords campaigns. projects to help improve user experience & quotations. - Developing new strategies to help improve sales, such as: visitor tracking software and Google remarketing. - Visualising the journey of our visitors by using Google Analytics & optimising the website against new trends. - +50% increase in website quotations in 2012.
7 months

o Working knowledge of CMS tools, HTML code, analytical software, Microsoft, Macintosh & Google products

Employment & Education

MSc Psychology of Advertising (Merit) Lancaster University 2010 2011

- Briefing digital agency and managing new design

2012

- Course combined theory & research with work

experience to provide a comprehensive understanding of the subject. Assessed through placement, coursework & dissertation. - 3 months of digital research & analysis commissioned by Swinton Insurance. Investigation consisted of eyetracking research on their quotation pages in order to solve user experience issues. Research also included a search engine and sitemap analysis to help improve their design and organic search rankings. - Dissertation measuring the effectiveness of social networks for brands of all sizes.

Adelante Software Marketing Consultant - Established an effective new digital strategy for the
- Website search engine optimisation, social media content management, and email marketing campaigns. - Creation of magazine advertisements using Photoshop.
4 months

brand, which created a 30% increase in sales.

2011

Soft Power Education Volunteer JWT London Account Management Intern

- Working across the HSBC, Nestle, & Shell accounts.

2010

Summer volunteering at a Ugandan school. Helping

construct a new building and teach school subjects.

Johnson & Johnson Marketing Assistant - Working across multi-million budget medicine brands;
Benylin, Benadryl & Sudafed. - Project management roles in the digital marketing campaigns for both Benylin & Benadryl. Presented with an award for dedicated management of the entire Benylin campaign from handling briefs to going live. Website was a PR success along with the other campaign elements, and was featured on BBC news.
13 months

BSc (Hons) Marketing (2:1) Aston University 2006 - 2010

2008

Modules

covered

variety

of

marketing

&

management disciplines, including a year in industry, providing theoretical and practical experience.

2006
-

A Levels & GCSEs Desborough School

A Levels: History A, Maths B, Politics B. Twelve GCSEs: A-C.

2004

Hobbies & Interests:

Social media Keen user of Twitter, Tumblr & Facebook. I blog about my love of music, design and advertising. Photography Active member of Lancaster University photography society. Corporate photography & filming. Travelling Fortunate to have travelled across Japan, China, USA, Uganda, and SE Asia. Football Played for both the university teams at Lancaster and Aston.

Full CV