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INDUSTRY OVERVIEW
C O N V E R G E N C E I S C H A N G I N G T H E C O M M U N I C AT I O N S I N D U S T R Y . . .
. . . The war has begun, and the telecom, cable, and related industries may be about to enter the bloodiest battle in their history.
Tearing Down the Walls in Telecom, BusinessWeek, March 2, 2004
The SAP for Telecommunications solution portfolio takes you beyond the generic to give you exactly what you need. Combining leading-edge software applications with the solid industry-specific expertise of SAP consultants and technicians, it contains solutions that suit your requirements, your size, and the way you do business.
These comprehensive solutions, which provide an unsurpassed range of industryspecific functionality, are tailored to the particular standards, processes, and challenges of the communications industry. They help communications service providers (CSPs) gain cross-enterprise visibility for better decision making in critical business areas. And they can help your organization improve its operational efficiency, mitigate risk, and increase profitability while enabling innovative business models and customer services.
The portfolios end-to-end solutions integrate enterprise business on a coherent platform, streamline existing operations, and introduce efficient, future-proof business functionality. They are supported by the SAP NetWeaver platform a powerful integration and application platform and deliver rich functionality and productivitybuilding tools throughout your organization. And they help you adopt the best practices SAP has developed in over 30 years of working with major communications providers and industry leaders from around the world.
SAP for Telecommunications also helps you minimize risk and increase reliability by providing the content, tools, and methodologies you need to design, measure, analyze, improve, and control your enterprise. Because it enables easy integration and virtually unlimited scalability, this portfolio is an investment you cant outgrow.
Yet this content is increasingly personalized and customized one size no longer fits all forcing CSPs to find new ways of delivering services efficiently and profitably to ever-smaller audiences. With advertising revenues shifting to online and edge devices, media companies must be prepared to take advantage of new business models.
SAP had an advantage over the competition because it has extensive industry experience . . . SAP has a proven track record, it makes investments in its software for the media and entertainment world, and it has long-term vision and commitment.
Leo Collins,Chief Information Officer, Lionsgate Entertainment
SAP for Telecommunications offers customer-centric solutions designed specifically to meet the challenges facing CSPs. The solutions are based on powerful software applications that can help you increase flexibility, enhance profitability, and introduce innovative growth strategies in a competitive marketplace.
ON LY A D A PT IVE CS Ps WIL L SU R VI VE
Through its industry-specific solutions, SAP for Telecommunications enables a 360-degree view of customers across the enterprise. It supports both traditional and new business processes and encourages collaboration within the enterprise and among business partners. And it provides functionality for billing, financials, and customer relationship management. With this functionality, you can provide each customer with relevant and personalized messages or offers. And customers can specify the communications methods they prefer you to use, allowing you to interact with them seamlessly across multiple channels. With a single view of the customer, you can increase average revenue per user, average margin per user, and bundle penetration.
By understanding the customers needs and desires and having that information available across the enterprise, you can more accurately anticipate customer needs and be ready to offer appropriate services at the right time. In doing so, you can increase up-sell and cross-sell opportunities, reduce subscriber acquisition and retention costs, and decrease the rate of order fallout.
Enhanced Customer Satisfaction
By enabling network life-cycle management, SAP for Telecommunications helps you increase efficiencies in designing, building, and operating telecom networks, which can reduce duplicate and unnecessary capital expense.
Incremental Transformation
The SAP solutions available in the telecom portfolio help you provide every customer with world-class support and service. Because you can respond to customers unique needs and concerns, you can increase their overall satisfaction. Keeping customers happy lets you reduce churn, optimize your investment, and reduce the cost of doing business.
The solutions in SAP for Telecommunications are powered by the SAP NetWeaver platform. SAP NetWeaver unifies technology components into a single platform, providing the best way to integrate all systems running SAP or non-SAP software. SAP NetWeaver also helps organizations align IT with their business. As the foundation for enterprise serviceoriented architecture (enterprise SOA), SAP NetWeaver allows organizations to compose and enhance business applications rapidly to drive business change.
T O F IN D A G OO D SOL UTION . . .
YOU N EED A GO OD M A P
Operate Infrastructure
Assist Customers
Network Life-Cycle Management Demand and Supply Planning Investment Management Network Design and Build Operations and Maintenance Marketing Analytics & Product Management Product Planning and Prioritization Project Management Product Development Marketing & Campaign Management Churn Management Sales & Service Fulfillment Lead and Opportunity Management Sales and Order Management Customer Field Service Management Logistics Management Dealer Management Dealer Lifecycle Management Dealer Operations Management Incentive and Commission Management Forecasting and Replenishment Billing, Invoicing & Presentment Billing Invoicing and resentment Customer Financials Management Credit Risk and Collections Management Receivables Management and Payment Handling Financial Customer Care and Dispute Management Reconciliation and Closing Auditing Customer Service Customer Trouble Management Complaints and Returns Management Customer Field Service Management Enterprise Management & Support Analytics Financials Human Capital Management Corporate Services Operations Support
B Y D E L I V E R I N G VAL UA B L E S E R V I C E S
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