RESEARCH

REPORT
on

A COMPARATIVE STUDY AND CONSUMER PREFERENCE TOWARDS IDEA AND VODAFONE - A CASE STUDY OF MORADABAD CITY

In the partial fulfillment of the award of degree of

MASTER OF BUSINESS ADMINISTRATION BATCH(2010-2012)

Research Guide: Submitted by: Miss. Sumita chahal Amit kumar singh MBA Department MBA(2010-2012) IMSEC Ghaziabad Roll no: 1014370006

IMS ENGINEERING COLLEGE GHAZIABAD(U.P)

 ACKNOWLEDGEMENT
First of all I would like to express my gratitude to my faculty Miss. Sumita Chahal who guided me with her knowledge and skill and helped me in successful completion of the work. I thank my Institute who has given me an opportunity to show my skills. I also thank all my nearer and dearer ones without there support this project would not been possible. I would heartily thank all the respondents of the survey without whose support & valuable inputs this project would not have been completed

DECLARATION
I, Amit Kumar Singh here by declare that the Research report titled A COMPARATIVE STUDY AND CONSUMER PREFERENCE TOWARDS IDEA AND VODAFONE - A CASE STUDY OF MORADABAD CITY, Submitted in Partial fulfillment for the degree of MASTER OF BUSINESS ADMINISTRATION to IMS ENGINEERING COLLEGE, GHAZIABAD is my own effort and has not been submitted earlier to any other University / Board / Institute.

Place: Ghaziabad Amit kumar singh Date:

Certificate TO WHOM SO EVER IT MAY CONCERN

This is to certify that Amit kumar singh is a bonafide student of MBA 2nd year of this institute. He prepared research report titled A COMPARATIVE STUDY AND CONSUMER PREFERENCE TOWARDS IDEA AND VODAFONE - A CASE STUDY OF MORADABAD CITY for partial fulfillment of Master of Business Administration (MBA) affiliated to Mahamaya Technical University, Noida (Formally Uttar Pradesh Technical University).
I wish him all the best for his Future endeavors.

Prof. Rushen S. Chahal

Head of Department (MBA)


PREFACE
In this project report we have tried to study the importance of customer relationship management in mobile companies like Idea and Vodafone. The CRM is a new technique in marketing where the marketer tries to develop long term relationship with the customers to develop them as life time customers. CRM aims to make the customers climb up the ladder of loyalty. Customer Service and Innovation are the drivers of this Cellular Brand. A brand known for many firsts, Idea was the first to launch GPRS and EDGE in the country. Idea has received international recognition for its path-breaking innovations when it won the GSM Association Award for "Best Billing and Customer Care Solution" for 2 consecutive years. IDEA Cellular is a leading GSM mobile service operator with pan India licenses. With a customer base of over 40 million in 15 service areas, operations are soon expected to start in Orissa and Tamil Nadu-the first steps in providing pan India services covering over 90% of India's telephony potential. A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India in an increasingly segmented market. Vodafone is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers (behind China Mobile), with around 341 million proportionate subscribers as of November 2010. It operates networks in over 30 countries and has partner networks in over 40 additional countries. It owns 45% of Verizon Wireless, the largest mobile telecommunications company in the United States measured by subscribers. The name Vodafone comes from voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones".

TABLE OF CONTENTS

Chapter No.

Title Acknowledgement Declaration Preface

Page No. i ii iii 1-5

Chapter - 1

Introduction Statement of the problem Introduction to the topic Scope and Importance

Chapter - 2 Chapter - 3

The Indian Telecom Industry Company Profile Idea

6-9 10-42

Chapter - 4 Chapter - 5 Chapter - 6

Research Methodology Data Analysis and Interpretation Findings, Conclusions, Suggestions Limitations Bibliography Appendices

43-48 49-70 71-75 76 77 78-80