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A MacLean-Fogg Company
IntroductiontoMacLeanPowerSystems
MacLean Power Systems, a MacLeanFogg Company, is a leading manufacturer of products used by utilities for building transmission and distribution lines and substations. MPS product families include hardware and connectionproductsaswellasinsulationandprotectionproducts.Withglobalrawmaterialsourcingcapabilities, MPS produces over 10,000 items in six domestic production facilities. The MPS business model supports local manufacturingforhighservicelevels,diversitydevelopmentprogramsandalsosustainabilityandgreeninitiatives. MPS products include: automatic splices and bolted connectors, silicone rubber nonceramic insulators, hollow core insulators, surge arresters, guy and foundation anchors, pole line hardware, aluminum and ductile clamps, fiberglassbrackets,crossarmsandguystraininsulators,steelfabrications,fusecutoutsandgroundingequipment. With MacLean Power Systems addition of the S&C Electric porcelain and polymer fuse cutouts in 2010, MPS provides the most comprehensive line of brand name T&D products to the utility and telecommunication industries.Startingwiththe1986purchaseofReliablePowerProducts,theMacLeanPowerSystemsfamilyhas growntoinclude:BetheaElectricalProducts,ContinentalElectric,PrecisionFiberglass,AtlasFabrications,Utilities Service,HydroComInternational,AmericanMetalsProducts,AmericanConnectorEngineeringCompany(ACE)an operating unit of Preformed Line Products, the Sediver composite insulator business in York, SC, the Sediver composite hollow core business in St. Yorre, France, Joslyn Manufacturing Company, and Dixie Manufacturing Company.Inaddition,in2003,tofacilitatethegrowingAsianmarket,MPSestablishedajointventurewithMPCin Guangzhou,China. Today, MacLean Power Systems operates out of nine manufacturing facilities worldwide. MPS serves our Canadian customers through our MacLean Power Canada operation in Chateauguay, Quebec. MacLean Power Francehousesourhollowcoreinsulatorbusinessandservesmarketsthroughouttheworld.MacLeanPowerChina serves not only the rapidly growing greater China region, but also manufactures insulators for our worldwide customer base. For the international market, we also have representatives located across Latin America, the MiddleEast,AsiaPacific,AfricaandEurope. Formoreinformation,visitourwebsiteatwww.macleanpower.com.
UseoftheMacLeanPowerSystemsBrand
TheMacLeanPowerSystemstrademarkisownedmyMacLeanPower,LLC,adivisionofMacLeanFoggCompany. The MacLean Power Systems brand, logo and work mark can be used in banners, publications, posters, promotionalmaterialsandgiveawaysthatpromotetheMacLeanPowerSystemscompanyanditsproductsand services.TomaintaintheintegrityoftheMacLeanPowerSystemsmessage,toneandmeaning,thelogoandword markcanonlybeusedwiththeprograms,events,productsandinformationwhosegoalsareconsistentwiththe objectivesoftheMPScorporateimage.
AppropriateUseoftheMacLeanPowerSystemsBrand
TheMacLeanPowerSystemslogo,wordmark,URLandtollfreenumber(TBD)canbeplacedonthefollowing: PromotionalmaterialsadvertisingMacLeanPowerSystemsproductsandservices Handoutsprintedforproductsandservices
481 MUNN RD SUITE 300 FORT MILL, SC 29715 U.S.A. TELEPHONE 803-628-4300 FAX 803-396-8601
InappropriateUseoftheMacLeanPowerSystemsBrand
TheMacLeanPowerSystemsisanAffiliationNeutralcompanyandshouldnotbeusedonmaterialsthatcreate the impression the Company is sponsoring, endorsing, or inhibiting religion in general, favoring or disfavoring a particularaffiliation,organizationand/orreligion.Inaddition,theMacLeanPowerSystemsbrandcannotbeused toendorse(orappeartoendorse)anyotherorganizationoritsproductsandservices.
TheMacLeanPowerSystemsTrademark
MacLean Power, LLC is currently in the process of securing a registered trademark of MacLean Power Systems, whichisprovidedbelow: FullLogowithMacLeanPowerSystemsUnderMark: Thislogowillbetrademarkedtoinclude: TheMacLeanPowerSystemstext TheMacLeanPowerSystemsMPmark (MPmarkhasawhiteoutlinewhichis1/3theweight ofthelegintheM") Whengranted,thetrademarksymbol()
FullLogowithMacLeanPowerSystemstotheRightMark: Thislogowillbetrademarkedtoinclude: The MacLean Power Systems text The MacLean Power Systems MP mark (MPmarkhasawhiteoutlinewhichis1/3theweightofthelegintheM") Whengranted,thetrademarksymbol()
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Whenusingthetrademarkedlogosabove,youmustusetheactuallogodonotuseanothertypefacetorecreate thelogo,nomatterhowsimilar.Alwaysuseoneofthelogosoptionsinitsentirety,anddonotaddtexttothe logonorintegratethelogointoacompositelogoofanytype.Justasyoumaynottamperwiththeelementsof the logo, neither may you adjust the appearance by distorting, altering the shape, proportions, or letters. See belowoninformationonlogousage. Logosshouldbeusedforallcommunicationpurposesandmedia(e.g.printedbrochures,posters,flyers,booklets, periodicals,andreleases)includingexhibitsandInternetwebsites.
AdditionalGuidanceontheMacLeanPowerSystemsLogoUsage
BrandandLogoColors BelowisthepreferredtwocolorfamilyfortheMacLeanPowerSystemsbrand/logo.Thesetwocolorsshouldbe used and integrated whenever possible. Pantone Management System (PMS) numbers have been provided. Whenthesecolorchoicesarenotavailable,pleaseaskyourvendororprintertoprovidethebestpossiblematch. Red PantoneManagementSystem(PMS): #485C RGB#sforcolorselectioninprograms: Red: 220 Green: 41 Blue: 193 Black PantoneManagementSystem(PMS): ProcessBlackC RGB#sforcolorselectioninprograms: Red: 29 Green: 29 Blue: 29 Ideally,whentheMacLeanPowerSystemslogoisusedintwocolorformat;itshouldnotbeusedinothercolor combinations. It is important to consider how the logo will look against the background you are using, paying particularattentiontohowcolorisusedinotherelementsnearorsurroundingthelogo. When using the MacLean Power Systems logo, the preferred method of using the twocolor logo on a colored backgroundistousethewhiteoutlinedversionwherethewhiteoutlineis1/3theweightofthelegintheM andwhiteMacLeanPowerSystemstextondarkshadessuchasroyalblueandblackandblackMacLeanPower Systemsonlightshadessuchascyanandlightgreen.
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Alternatives to the colored logos include black, white and grayscale. Black:Thislogoisbestforonecolorprintjobs,whenprintingona blackandwhite laser printer, or with a lighter solid color backgroundsuchascyanorlightgreen. White: This logo looks good on a solid background like black or other dark colors. No other combination of two colors is acceptable in the logo, and these colors may not be screened (shaded),shadowed,oralteredinanyway. (Note:Theblackoutlineispresenttoseethewhitelogoonwhite paperandshouldNOTbeincludedinthefinalversion.) Grayscale: This logo is a grayscale version of the twocolor version.Thegrayis40%BlackinCMYKorthefollowingRGB#s: Red: 167 Green: 169 Black: 172
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InappropriateUsageofMacLeanPowerSystemsLogo
SizeandPlacementoftheLogoinPrint TheMacLeanPowerSystemsmarkmustbeatleast1inchinwidth(0.93inchinheight). Exclusion zones of white space must be used judiciously around the groups of elements as well as between each element. Being consistent in assigning white space will help to maintain a professional look.Aminimumofwhitespaceallaroundisgenerallyrecommended.
UseoftheLogoonPromotionalMaterial Forpromotionalmaterials(e.g.pens,stressballs,stickypads,etc),youmayuseeitherthefulllogoorjust the MacLean Power Systems mark. All usage must correspond to the guidelines specified in this document. Thelogomustbeatleast0.5inchinwidth(.46inheight)
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UseoftheLogowithMacLeanFoggCompanyLogo The logo may also be used in conjunction with MacLean Power Systems parent company, MacLeanFogg, LLC. WhenusingtheMacLeanPowerSystemslogowiththeMacLeanFogglogo,youmustusetheversionofthelogo withtheMacLeanPowerSystemstextunderthemark.Inaddition: OnlytheregistertrademarkedversionoftheMacLeanFogglogomaybeusedwiththetextAMacLean FoggCompanyinitalicizedArialfonttotherightofthelogo.AllbrandingguidelinesfortheMacLean Fogglogomustbeadheredtoincluding,butnotlimitedto:appropriatesizing,accuratecolor,etc). The MacLeanFogg logo and A MacLeanFogg Company text must not exceed the length of the MacLeanPowerSystemstextbelowtheMacLeanPowerSystemsmark.
AcceptableLogowithMacLeanFoggCompanyLogo MacLeanFoggGreen PantoneManagementSystem(PMS): RGB#sforcolorselectioninprograms: Red: 0 Green: 147 Blue: 102 UseoftheLogoasaPartnerGrouporwithOtherGroupsLogos Thelogomayalsobeusedinconjunctionwithotherorganizationslogos,butonlyiftheorganizationsmissionis consistent with the intent of MacLean Power Systems (see Inappropriate Use of the MacLean Power Systems Brandforclarification).Inaddition: All of the logos should appear of similar size and visibility, but in no case shall the MacLean Power Systemslogobesmallerthantheothersnorshallitbesmallerthantheminimumdimensionsindicated above 3415CVU
AdditionalGuidanceonRecommendedSecondaryAccentColors
Below are the recommended secondary accent colors to use in conjunction with the MacLean Power Systems brand/logo. These colors should be used and integrated whenever possible. Pantone Management System (PMS)numbershavebeenprovided.Whenthesecolorchoicesarenotavailable,pleaseaskyourvendororprinter toprovidethebestpossiblematch. WhileasetofTraditionalandContemporaryrecommendedsecondaryaccentcolorsareprovidedbelow,itis importanttomaintaintheintegrityoftheMacLeanPowerSystemscorporateimageandusethesesecondary accentcolorsthoughtfullyastoupholdtheMPScorporateculture. Inaddition,inappropriatesecondaryaccentcolorsarealsoprovidedastheyarerepresentativeofcompetitive brandingcolorsandshouldnotbeassociatedinconjunctionwithMacLeanPowerSystems.
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RecommendedSecondaryAccentColorsTraditional LightBlue PantoneManagementSystem(PMS): RGB#sforcolorselectioninprograms: Red: 159 Green: 206 Blue: 236 DarkBlue PantoneManagementSystem(PMS): RGB#sforcolorselectioninprograms: Red: 13 Green: 32 Blue: 75 LightGray PantoneManagementSystem(PMS): RGB#sforcolorselectioninprograms: Red: 213 Green: 213 Blue: 211 DarkGray PantoneManagementSystem(PMS): RGB#sforcolorselectioninprograms: Red: 116 Green: 117 Blue: 120
#291C
#2768C
CoolGray2C
CoolGray9C
Tan PantoneManagementSystem(PMS): RGB#sforcolorselectioninprograms: Red: 223 Green: 210 Blue: 175 #468C
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RecommendedSecondaryAccentColorsContemporary Teal PantoneManagementSystem(PMS): RGB#sforcolorselectioninprograms: Red: 87 Green: 186 Blue: 183 Purple PantoneManagementSystem(PMS): RGB#sforcolorselectioninprograms: Red: 113 Green: 44 Blue: 107 RedOrange PantoneManagementSystem(PMS): RGB#sforcolorselectioninprograms: Red: 227 Green: 59 Blue: 48
#7472C
#255C
#179C
Green PantoneManagementSystem(PMS): RGB#sforcolorselectioninprograms: Red: 31 Green: 91 Blue: 67 InappropriateSecondaryAccentColors Yellow PantoneManagementSystem(PMS): RGB#sforcolorselectioninprograms: Red: 251 Green: 225 Blue: 31 #544C
#107C
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AdditionalGuidanceonMacLeanPowerSystemsNameUsageinText
As illustrated in more detail below, whenever MacLean Power Systems is used in text, the MacLean Power SystemsshouldbeusedinitsentiretyorastheacronymMPS. ExamplesofwaystocorrectlyandincorrectlyuseMacLeanPowerSystemsintextareillustratedbelow. AppropriateUsageofMacLeanPowerSystemsinText ThegrowthpotentialforMacLeanPowerSystemspolymerwidgetis12percentforthefirstyearand8percent theyearafterthat. MacLeanPowerSystems(MPS)isaleadingmanufacturerofproductsfortheelectricutilityindustry. FormoreinformationonMPSproductsandservices,contactyourlocalsalesrep. InappropriateUsageofMacLeanPowerSystemsinText MacLeanisaleadingsupplierofTransmission,DistributionandSubstationproductsfortheelectricutilityindustry.
GuidanceonOtherUsages
UseoftheLogoonaWebsite WhenusingtheMacLeanPowerSystemslogoonaWebsite,youmustusetheversionofthelogowiththe MacLeanPowerSystemstextunderthemark. Ifaslideshowisplacedontheweb,thelogomustappearonthefirstslideandonanyotherslide(s)thata usercanaccessindividually(withoutstartingatthefirstslide).
ObtainingtheMacLeanPowerSystemsLogos
Allversionsandformatsofthelogosareprovidedat:_______ Thevariousformatsare: EPS:Forprofessionalandhighendprinting,usethehighresolutionlogo. JPG:Lowresolutionfilesareacceptableforelectronicmaterials,suchaswebpages,PowerPointpresentations,or Worddocuments. PNG:Anotherlowresolutionfilewithatransparentbackground.
Questions
PleasecontactMeganZalarwithanyquestions. RevisionDate:October2011 Page9