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Questions and Answers

with

Detailed Explanations and Objectives

Vendor: Google Certification(s): Google Adwords Exam Code: Adwords-Fundamentals Exam Name: Google Search Fundamentals Exam Total Questions: 264

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A B C D E F G H I Introduction to AdWords AdWords Account and Campaign Basics AdWords Ad Formats AdWords Targeting and Placements AdWords Bidding and Budgeting Policies and Ad Quality Topics Optimizing Performance Selling and Representing AdWords Overview of Performance Monitoring and Conversion Tracking

Note: Relevant objective of each question is mentioned with Question number.

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QUESTION NO: 1(A) You are the Google AdWords Administrator for your company. You have created accounts for your employees. One of your employees, Stephanie, reports that her language settings are not correct and she would like to change the setting. How can Stephanie do this? A. She can do this through the My Account tab and then choosing Language settings. B. She can do this through the Manage Accounts tab. C. She can do this through the Manage Accounts tab and then choosing Language settings. D. She cannot change it, only the original account creator can change the language setting. ANSWER: D EXPLANATION: It is important to know that only the original account creator can edit his or her sign-in information and language preferences from within the My Account tab. No one else can edit these settings, regardless of their access levels. Answer option a is incorrect. Stephanie cannot change the language setting, only the original account creator can do this. Answer option b is incorrect. Stephanie cannot change the language setting, only the original account creator can do this. Answer option c is incorrect. Stephanie cannot change the language setting, only the original account creator can do this. REFERENCE: http://adwords.google.com/support/aw/bin/static.py?hl=en&page=examstudy.cs

QUESTION NO: 2(A) Which of the following is the highest amount that a user is willing to pay for a click on the ad? A. Clickthrough rate B. Cost-per-click C. Maximum cost-per-click D. Cost-per-thousand impressions ANSWER: C

QUESTION NO: 3(A) Gary works for an SEO company and he manages Google AdWords for multiple clients. Gary would like to manage all of his clients' Google AdWords activities in one central location. How can Gary achieve this task? A. Gary cannot, as each account user must have a username and password.

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B. Gary cannot, as Google discourages companies from allowing other entities to manage their online presence. C. If Gary is an AdWords advertiser or developer, he can use My Client Center to manage multiple accounts. D. If Gary uses AdWords API, he can use Multiple Client HQ in AdWords to manage multiple clients. ANSWER: C EXPLANATION: Google allows search engine marketers, search engine optimizers, and automated bid managers to use My Client Center to manage multiple accounts for AdWords. To access AdWords API, you must be an AdWords advertiser, or a developer who represents one, with a My Client Center account. Answer option a is incorrect. Each account must have a unique email address associated with, not an entirely different AdWords account. Answer option b is incorrect. Google actually encourages and allows AdWords to be managed by others. Answer option d is incorrect. The site is called My Client Center, not Multiple Client HQ. AdWords API lets developers build applications that interact directly with the AdWords server for a streamlined, customized approach to ad management. REFERENCE: http://adwords.google.com/support/aw/bin/static.py?hl=en&page=examstudy.cs

QUESTION NO: 4(A) Jane is the SEO Manager for her company and she's created an AdWords campaign. There are several people that will also need access to the AdWords information. Google provides four levels of access to AdWords accounts; all of the following are valid access levels except for which one? A. Administrative B. Directive C. Read-only D. Email-only ANSWER: B EXPLANATION: There is not a directive level of access to Google's AdWords. The four levels of access are Administrative, Standard, Read-only, and Email-Only. Answer option a is incorrect. Administrative is the highest level of access. These users can view, edit, and manage any part of an account and its campaigns (with the exception of sign-in information and language settings). Only those with Administrative Access may invite and disable access for other users, view pending invitations, and change another user's level of access.

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Answer option c is incorrect. Read-only access users can view and run reports from the Report Center and browse the Campaigns and Opportunities tabs in read-only mode. Answer option d is incorrect. Email-only access users have the lowest level of access to an account; they can only receive account alerts and other email notifications. REFERENCE: http://adwords.google.com/support/aw/bin/static.py?hl=en&page=examstudy.cs

QUESTION NO: 5(A) Which of the following is the lowest level of AdWords account access? A. Administrative B. Standard C. Read-only D. Email-only ANSWER: D

QUESTION NO: 6(A) Which of the following Adwords account accesses allows users to view and run reports from the Report Center and browse the Campaigns and Opportunities tabs in read-only mode? A. Administrative B. Email-only C. Read-only D. Standard ANSWER: C

QUESTION NO: 7(A) With reference to the punctuation policy, what is the maximum number of exclamation points allowed in an ad text? A. 1 B. 2 C. 4 D. 8 ANSWER: A EXPLANATION: With reference to punctuation policy, only one exclamation point is allowed in an ad text.

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Answer options b , c , and d are incorrect. These are incorrect options.

QUESTION NO: 8(A) Which of the following API Web Services allows advertisers to change their daily budget? A. CampaignService B. CreativeService C. KeywordService D. AdgroupService ANSWER: A EXPLANATION: CampaignService allows advertisers to change their daily budget. Answer option b is incorrect. CreativeService is used by advertisers to create new ads. Answer options c and d are incorrect. These API Web Services do not allow advertisers to change their daily budget.

QUESTION NO: 9(A) Which of the following terms refers to phrases you want to prompt your ad to appear? A. Keyword B. Placement C. Click D. Impression ANSWER: A

QUESTION NO: 10(A) Which of the following details should be carefully filled while creating an AdWords Account? Each correct answer represents a complete solution. Choose all that apply.

A. Time zone B. Currency C. Password D. Captcha ANSWER: A AND B EXPLANATION:

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When a user sets up an account, he is asked to select a permanent time zone and a currency for the account. The time zone and currency settings cannot be changed after the set up of the account, so these two details need to be filled very carefully. Answer options c and d are incorrect. These are invalid options. REFERENCE: http://adwords.google.com/support/aw/bin/static.py?hl=en&topic=23616&guide=23612&page=guide.c s&answer=151876

QUESTION NO: 11(A) Which of the following is the highest level of access in Adwords account? A. Administrative B. Standard C. Read-only D. Email-only ANSWER: A

QUESTION NO: 12(A) According to AdWords account guidelines, which of the following activities are not allowed by Google? Each correct answer represents a complete solution. Choose two.

A. Ads across multiple accounts for similar businesses B. Ads across a single account for similar businesses C. Ads across multiple accounts triggered by the same keywords D. Ads across a single account triggered by the same keywords ANSWER: A AND C EXPLANATION: According to AdWords account guidelines, Google does not allow advertisers or affiliates to have ads across multiple accounts for similar businesses and it also does not allow ads across multiple accounts triggered by the same keywords. REFERENCE: http://adwords.google.com/support/aw/bin/static.py?hl=en&topic=23616&guide=23612&page=guide.c s&answer=151900

QUESTION NO: 13(A) Which of the following levels of access in AdWords is used to view, edit, and manage any part of an

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account and its campaigns? A. Read-only B. Administrative C. Standard D. Email-only ANSWER: B EXPLANATION: Administrative is the highest level of access and users can view, edit, and manage any part of an account and its campaigns (with the exception of sign-in information and language settings). Only those with Administrative Access may invite and disable access for other users, view pending invitations, and change another user's level of access. Answer option a is incorrect. In the read-only level, users can view and run reports from the Report Center and browse Campaigns and Opportunities tabs in the read-only mode. Answer option c is incorrect. The Standard level is not used to view, edit, and manage any part of an account and its campaigns. Answer option d is incorrect. It is the lowest level of access to an account; it can only receive account alerts and other email notifications.

QUESTION NO: 14(A) Which of the following individuals can have multiple AdWords accounts? A. Client managers B. Search engine marketers C. Advertisers D. Affiliates ANSWER: A AND B EXPLANATION: According to Google AdWords guidelines, client managers and search engine marketers can have multiple AdWords accounts. Answer options c and d are incorrect. Google does not allow advertisers and affiliates to have multiple AdWords accounts. REFERENCE: http://adwords.google.com/support/aw/bin/static.py?hl=en&topic=23616&guide=23612&page=guide.c s&answer=151900

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QUESTION NO: 15(A) Which of the following is the process of promoting and marketing a website through paid listings on search engines? A. Search engine marketing B. Search engine optimization C. Inorganic marketing D. Organic marketing ANSWER: A

QUESTION NO: 16(A) Wendy has created a new Google AdWords account and she has selected her time zone as EST. Wendy later realizes that she should have selected the time zone as PST. How can Wendy change the time zone in her Google AdWords account? A. She cannot change it. Once the time zone is set, it cannot be changed. B. Wendy can change the time zone as an Administrative account through Options/Settings. C. Wendy can change the time zone as an Administrative account in Account Settings. D. Wendy can't change the time zone without calling the Google AdWords support center. ANSWER: A EXPLANATION: Once the time zone and the currency settings have been set, you cannot change them. Answer options b , c , and d are incorrect. Wendy cannot change the time zone or currency setting once they have been set. REFERENCE: http://adwords.google.com/support/aw/bin/static.py?hl=en&page=examstudy.cs

QUESTION NO: 17(A) How many double-byte characters can be used in the title line of an ad? A. 5 B. 12 C. 25 D. 50 ANSWER: B EXPLANATION: Double-byte characters require nearly twice the display space as single-byte characters. The title line of an English ad has a 25 character limit but the limit for that same title line is 12 characters for a double-

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byte language. Answer options a , c , and d are incorrect. These are incorrect options.

QUESTION NO: 18(A) Which of the following is a collection of one or more ads, which target a set of keywords, placements, or both? A. Ad group B. Impression C. Click D. Campaign ANSWER: A

QUESTION NO: 19(A) John is currently managing several Google AdWords for his company. He has recently hired an assistant that will also need to edit and manage some of the campaigns. How can John and this new assistant both work in Google AdWords? A. John will need to share his login information with the new assistant. B. John will need to create a new account for the assistant and migrate campaigns that the assistant is to manage to the new account. C. The new assistant will need to create a Google AdWords account and then merge the account with John's account in the role of AdWords Assistant. D. John will need to create a new Google AdWords account for the assistant and assign the assistant the level of Standard. ANSWER: D EXPLANATION: John simply needs to create a new Google AdWords account and give the assistant the level of Standard. Standard Access users have almost the same capabilities as the Administrative Access users, except that the Standard Access users cannot invite others to share access, change user access levels, or disable access to the account. Answer option a is incorrect. John should not share his username and password with anyone. Answer option b is incorrect. There is not a migrate account option, so this choice is not valid. Answer option c is incorrect. There is not an Assistants role in Google AdWords. REFERENCE: http://adwords.google.com/support/aw/bin/static.py?hl=en&page=examstudy.cs

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QUESTION NO: 20(A) Marty wants to lockout all of his competition for anyone that searches for the keyword "pencils". Can Marty lockout his competition for this keyword? A. Yes, if Marty buys the Google rights to the keyword pencils. B. Yes, if Marty purchases the Google AdWord Rights for the keyword pencils. C. No, Marty's competition could outbid him on the keyword pencil. D. No, Google places the advertisements based on the overall Quality Score. ANSWER: D EXPLANATION: Of all the choices, D is the best answer, as AdWords rewards well-targeted, relevant ads. You also can not be locked out of the top position as you would be in a ranking system based solely on the price. Quality Score is calculated every time Marty's keyword matches a search query, that is, every time Marty's keyword has the potential to trigger an ad. Quality Score is a formula that varies, based on the bid type where the ad is showing, and the selected targeting type. Because Quality Score measures relevancy, a high Quality Score generally means that your ads will appear in a higher position and at a lower cost-per-click (CPC). Answer option a is incorrect. Marty cannot purchase Google rights for a keyword. Google does not offer this choice. Answer option b is incorrect. Marty cannot purchase AdWords rights for a keyword. Google does not offer this choice. Answer option c is incorrect. Google's ad positioning is not based on bids alone. REFERENCE: http://adwords.google.com/support/aw/bin/static.py?hl=en&page=examstudy.cs

QUESTION NO: 21(A) Beth has created a Google AdWords account for her company but she is no longer interested in managing Google AdWords. She hires an SEO firm to manage the account and Search Engine Marketing activities for her. How can the SEO firm now manage Beth's account? A. The SEO firm will need to create a new Google AdWords account in the My Client Center program. B. The SEO firm will need to link Beth's account to their account. C. The SEO firm will need to acquire Beth's account through the My Client Center program. D. The SEO firm will need Beth's account login information to login and manage the account as Beth. ANSWER: B EXPLANATION: The SEO firm can link their account to Beth's account through the My Client Center program.

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Answer option a is incorrect. There is no reason to create a new Google AdWords account. Answer option c is incorrect. There is not an option to acquire the account through the My Client Center program, so this choice is invalid. Answer option d is incorrect. Beth should not share her login information; the SEO firm should link the accounts through My Client Center. REFERENCE: http://adwords.google.com/support/aw/bin/static.py?hl=en&page=examstudy.cs

QUESTION NO: 22(A) What formula does Google use to determine your ad's clickthrough rate (CTR)? A. CTR is simply the number of times an advertisement is clicked. B. CTR is calculated by the number of clicks your ad received divided by the number of impressions it received. C. CTR is the average of the number of clicks your ad received, by the number of impressions it received, and the duration the ad campaign was live on Google. D. CTR is not determined by Google, but by your conversion rate based on the listed advertisement. ANSWER: B EXPLANATION: CTR is calculated by the number of clicks your ad received divided by the number of impressions it received, so it is a basic indicator of how appealing your ad is to the users. Answer option a is incorrect. CTR is more than the number of times an advertisement was clicked. Answer option c is incorrect. This answer is not a valid definition of Google's CTR calculation. Answer option d is incorrect. Google does not know what your conversion goals or conversion rate is. Google's CTR is only related to the number of clicks an ad receives within a given time period. REFERENCE: http://adwords.google.com/support/aw/bin/static.py?hl=en&page=examstudy.cs

QUESTION NO: 23(A) Which of the following tools will you use to explore the keyword search traffic and cost estimates? A. Keyword Tool B. Smart pricing C. AdWords discounter D. Report center

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ANSWER: A

QUESTION NO: 24(A) Which of the following is the measure of the importance of a page based on the incoming links from other pages? A. Search Engine B. PageRank C. Search Engine Optimization D. Branding ANSWER: B

QUESTION NO: 25(A) Which of the following is the process of promoting and marketing a Website through paid listings on search engines? A. Search engine optimization B. Search engine marketing C. PageRank D. Branding ANSWER: B

QUESTION NO: 26(A) Which of the following is a process that involves building new Websites, or changing existing Websites, so that they rank highly in a search engine's organic listings? A. Search engine optimization B. Search engine marketing C. PageRank D. Return On Investment ANSWER: A

QUESTION NO: 27(A) Which of the following match types allows ad to show on similar phrases and relevant variations of the keyword? A. Broad match B. Phrase match C. Exact match

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D. Partial match ANSWER: A

QUESTION NO: 28(A) Juan is the SEO Manager for his company and he is creating a Google AdWords campaign. Juan is trying to determine how Google positions ads on the page of search listings. Which one of the following is the correct explanation of how Google positions advertisements? A. Ads are positioned on pages based on their Ad Rank, which is a combination of Juan's bid and a relevancy metric called Quality Score. B. Ads are positioned on pages based on their Ad Rank, which is a combination of Juan's bid and a relevancy metric called Relevant Score. C. Ads are positioned on pages based on their Ad Rank, which is a combination of Juan's bid and a quality assurance metric called Performance Score. D. Ads are positioned on pages based on their Conversion Rank, which is a combination of Juan's bid and a quality assurance metric called Relevancy Score. ANSWER: A EXPLANATION: The combination of Juan's bid and relevant keywords determines where the ad is positioned on the search results page. Answer option b is incorrect. The score to determine where the ad should be positioned is called Quality Score, not Relevant Score. Answer option c is incorrect. The metric is called relevancy metric as it is relevant to what the user is searching; also, the score is called Quality Score. Answer option d is incorrect. The metric is called relevancy metric and the result is called Quality Score. REFERENCE: http://adwords.google.com/support/aw/bin/static.py?hl=en&page=examstudy.cs

QUESTION NO: 29(A) When a user searches Google for a term, there are generally two types of search results. Besides paid listings, which is the other type of listing? A. Organic listing B. Original listing C. SEO results D. Link listings ANSWER: A

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