EXECUTIVE SUMMARY

The chief objective of Quickcut India is to effectively and efficiently manage GRADS by collecting information concerning advertising from Publications in the UK initially and later around the world and concurrently ensuring that existing details are current by periodically updating them. Quickcut India has successfully catered to all clients with reliable data and is strongly emerging to be an efficient Data Management Center with the capability to re-create GRADS as an unequivocally reliable global database. A preliminary plan and a strategic analysis of opportunities in the Indian market to promote Quickcuts core products are presented in this document along with the marketing opportunities for GRADS and an overview of the Quickcut India expansion plan. Quickcut Products would be launched in India by re-establishing the Publishing contacts such as Deccan Herald, Times of India and Thompson Press. This shall be followed by the technical support center set-up and then will follow the establishment of software Research and Development center. Being the second largest country in population and third largest Publisher in the World, India represents great opportunity for the expansion of Quickcuts activities within India. Indias vast labour pool and production efficiency at low costs poses great opportunity in influencing quick growth of Quickcut in India and provides ample scope for registering multi-fold increase in turnover and revenue as a Global Company. MISSION STATEMENT Quickcut Indias mission is to firmly establish GRADS as an unparallel Advertising Information tool for Ad Bureaus, Media Planners and others the world over that does not stop at Customer satisfaction but heads to achieve Clients contentment with timely, accurate, reliable and comprehensive information. Thereby, resulting in increase of revenue for Publishers by facilitating receipt of advertisements per their preference from within and across the Continents and concurrently, reducing costs and increasing efficiency of the Ad Bureaus.

OBJECTIVES
To establish GRADS as accurate, reliable and comprehensive Advertising Information offering to advertisers and media planners world wide. To establish Technical Support and Sales Units for Quickcuts Products and services in 2 prominent Indian Metros/Cities to promote Quickcuts core products. To establish a Research & Development Unit in India to compliment the R&D team in Australia.

GLOBAL RATES AND DATA SYSTEM

GRADS will achieve self-sustenance and expand quickly when aimed at Client Specific Campaigns, which evidently results in the population of advertising information of Publications around the world despite bringing regular income. The costs incurred in updating existing Publications and addition of new Publications could be recovered through this strategy. GRADS content will be increased by multi-fold to attain commercial viability as a genuine comprehensive data repository. One of our major growth strategies is based around the collection of advertising information, and including this into our GRADS database for use by our own software products, and the on-selling of this to the advertising community as a look up service or as an import into an automated ad production system.

OPERATIONS CURRENT Scenario

GRADS is successfully catering to all its clients and has increased its database value and content in the process. The current setup has not allowed for rapid increase in magnitude and this would be the focus in the future. The operating procedures have been established and are being further improved for enhanced productivity. Procedural constraints due to idiosyncrasies are a bottleneck necessitating further research and policy decisions based on findings. Maintenance of existing data has not been feasible due to human resource and infrastructural constraints.

OPERATIONS Remedies for Current Issues

The implementation of the new standard work-flow including a Quality Management System [QMS] will exercise complete control over the procedure concurrently ensuring data integrity. Emphasis to be laid on refurbishment of the database by cleaning up the outdated entries, duplicates & inconsistencies, which resulted due to the merging of QuickPrint and GRADS databases and other varied reasons. The expected improvement in the infrastructure with the increase in the strength of staff should make possible a 30 day updating of the data for UK Publications by October 2005.

SWOT ANALYSIS
Strengths

Dedicated and flexible Staff with technical expertise Open Door Policy Expansion plans [Products Marketing, Tech Support, R&DI Experienced Global Technical Team

 Weaknesses Opportunities Threats

Increasing Clientele

Undetermined timely project growth projections Recruitment & Retention Policies Inconsistent Work-flow and Operations Policies Infrastructure deficiencies

Abundant Manpower Resources Growing digital transition of Publishing Industries Favourable government policies Non-existence of similar products High Attrition Rates in Indian BPO Abundant opportunities & retention benefits offered by MNCs Delayed Redressal of procedural issues

HUMAN RESOURCES
Recruitment & Retention Policies Policy revisions are being considered, based on the prior experience and the current industry trends, to accommodate professional standards attracting fresh applicants and motivate the existing staff. Training/Induction Training modules will be based on the standard operational procedure to train fresh intakes quickly and efficiently. To compliment the conventional training an e-training module will be implemented on www.gradsinfo.com

Technical Summary
Current Scenario The current technical infrastructure set-up has proved inadequate for the expanded GRADS team. However, measures to upgrade the infrastructure are underway and are expected to ease the situation. This will reflect on the projected superior productivity of the existing team members.

GRADS MARKETING OPPROTUNITIES

Indian Newspaper Society (INS)

INS is a governing body in India that controls the activities of the Publishers and the Advertising Bureaus. INS releases a databank, in print and on CD, containing relevant contact and advertising information of the Publishers and contact information of the Advertising Agencies. The gigantic size of the Indian Publishing Industry makes collation of data a hard task to INS. This opens up an opportunity to offer GRADS services to INS. Apart from being a source of revenue, this effort will prove to be a good publicizing platform for GRADS and Quickcut, if fruitful. GRADS Query India has four metro cities from where the major advertisers operate from. We can provide look up service for them. It will take 3 months for 2 team members to bring all the important Indian Publications into GRADS database.

QUICKCUT PRODUCTS
The following statistics were prepared after conducting a study to determine the potential of the Indian market for Quickcuts products. Quickcut India plans to commence operations in India with Offices in Delhi and Mumbai/Bangalore in 2005. On an average 95% of display adverts received by a Publication content is from an ad agency. 90%, on average, of advertisements are received by a Publisher via either a CD [70%] or by email [20%]. Total number of registered newspapers: 55,780 [31 March 2003] New newspapers registered: 3820. [during 1.1.2002 -31.3.2003] Percentage of growth of publications over the previous year: 7.35%. The number of newspapers reported published(submitted Annual Statement): 7156 The total circulation of newspapers: 142 million The percentage of growth of circulation over the previous year: 23.21% The largest number of newspapers & periodicals reported published in any Indian language: Hindi (3,410).

Competitive Environment Analysis There are NO service providers offering the Publishers the convenience of digitally validated file delivery. Few national newspapers have ISDN lines and they are not extensively used.

Due to the market segment targeted and the nature of the industry, there is enormous potential for quick growth in earnings. Sustainable Competitive Advantage Quickcuts products are unique and precisely what the publishing industry in India needs to cut costs and improve productivity. Support of the Publishers (Deccan Herald, Times of India and Thomson Press) who are brand names and have expressed interest in Quickcuts suite of products. India is open and ready for new technology. Marketing Strategy and meetings. GRADS. Promote core products to national dailies with one to one demonstrations Establish contact with INS and meet its top member Publishers to market Identify PR vendors to promote and publicize Quickcut in India e- promotional strategies to link up Prominent Indian publisher websites. Upon completion of extensive market research on the functionalities of the trade shops function here in India Quickcut shall develop a comprehensive Marketing plan covering the promotional strategies.

TECH-SUPPORT AND R & D

Quickcut India will establish Technical Support cum Personal Sales units in major cities to establish contact with leading publishers and promote Quickcuts core products. These units will also provide customer support to Quickcut users in their geographical areas. Quickcut India will set up an R & D unit to complement the Australian R& D Team.

CONCLUSION
India is a perfect ground to establish strong Asian presence. The opportunities are immense. Right resources, the development of right plans and execution of them remaining true to the principles of Quickcut is all that is required.