Media Kit for Advertisers and Sponsors

contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

http://pjmedia.com http://pjmedia.com

table of contents

3 4 5 6 7 - 13 14 15 16 17 - 18 19 20

The Story of PJ Media The Story of PJTV The PJ Media Audience on the Web The PJ Media Audience on Social Media Promotional Opportunities on PJMedia.com Promotional Opportunities on Instapundit.com Advertising In The PJTV Daily Pulse Email Newsletter Advertising In The PJ Media Daily Digest Email Newsletter Template for Advertisers for Text Ads Sponsorship Opportunities for The PJ Media Special Email Contact Information

contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

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the story of PJ MediA

In 2005, Academy Award Nominee Roger L. Simon got together with Charles Johnson (the blogger behind Little Green Footballs) and Glenn Reynolds (the blogger behind Instapundit) to create a new blog that would shed light on issues important to Americans through insightful reporting, commentary and analysis. The mainstream media tried to dismiss them as disgruntled people blogging in their pajamas. They rejected the evaluation but adopted the name, and Pajamas Media was born. What began in 2005 as an online blog site has grown into a mustread website. Renamed PJMedia in 2011, it is the place where you find world news delivered in its most insightful form. It is home to the exceptional reporting of our influential bloggers including Victor Davis Hanson, Michael Ledeen, Claudia Rosett, Spengler David Goldman and many more. It is also home to a stellar lineup of PJ Columnists including Zombie, Barry Rubin, Roger L. Simon and Stephen Green where their take on a story is often comical but always right to the heart of the matter. And PJ Media is now home to our new legal editor, J. Christian Adams, former attorney at the U.S. Department of Justice. The PJ Media website also features the popular PJ Tatler for breaking news and gossip from inside the beltway and PJ Lifestyles for the latest on TV, music, movies, fashion, technology and food. At last count, 1.8 million unique visitors come to our two websites -PJMedia.com and Instapundit.com -- each month. They consume 21 million page views. From October to November 2011, our readers spent an average of 17 minutes on PJMedia.com and an average of 11 minutes on Instapundit.com. Please take a look at PJMedia.com, and consider it as a great place for your advertising. Consult pages 7 13 for details on advertising on PJMedia, and page 14 for details on advertising on Instapundit.

contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

http://pjmedia.com

the story of PJTV

PJTV was the first center-right television network to appear online. The network debuted during the 2008 Republican National Convention where it served as the first new media organization to staff a television booth and compete with mainstream media networks. Since then, PJTV has evolved into a must-see source of video programming on the Internet for special reports on breaking news as well as unique programs like Afterburner with Bill Whittle; Instavision with Glenn Reynolds; Trifecta with Stephen Green, Scott Ott and Bill Whittle; Poliwood with Lionel Chetwynd and Roger L. Simon; and ZoNation with Alfonzo Rachel. Beginning in 2009, PJTV has provided full coverage of the grassroots Tea Party Movement, launching its Tea Party TV special programming. Recently, PJTV released Freedoms Charter, its video series on the drafting of the U.S. Constitution. Consider reaching the many fans of PJTV.com with your marketing messages by placing your ads in our daily and special email newsletters. Consult pages 15 16 and 19 for advertising in our email newsletters.

contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

http://pjmedia.com

PJ MediA audience on the web

GENDER 85% Male 15% Female

Our Audience AT A GlAnce:

Male > 24 to 64 years old College graduates with professional careers High-income earners with substantial investment portfolios Republicans, Independents and Libertarians Interested in politics, the U.S. Constitution, economy, personal finance and health Avid readers and TV watchers Purchase decision makers > cars, smart phones, tablets, computers, electronics

AGE 66% 16% 9%

24 - 55 55 - 64 65+

POLITICAL AFFILIATION 62% Republican 15% Independent 10% Democrat 13% No Affiliation

FAMILy 87% Have Children 13% No Children

INVESTMENT PORTFOLIO 35% $1,000,000 or more 25% $500,000 to $999,000 18% $250,000 to $499,999 22% $50,000 to $249,999

EDuCATION 39% Post-Graduate 26% College Graduate 30% Some College or training

HOuSEHOLD INCOME 35% $150,000 or more 22% $100,000 to $149,000 28% $50,000 to $99,999 15% $25,000 to $49,999

contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

http://pjmedia.com

PJ MediA audience on social media

(As of december 29, 2011)
Every day, we distribute our most engaging and informative content through social media to drive users to our websites and increase awareness of our brands.
PJ MEDIA AND PJTV HAVE A LOT OF FANS HERE!
78,810 fans for PJTV, and they have 22.5 million friends. 23,839 fans for PJ Media, and they have 7.4 million friends.

PJMedia.com and PJTV.com both have social-media buttons integrated directly into their Web pages to make it easy for readers and viewers to share content.

AND WE KEEP THEM ENGAGED WITH OuR CONTENT THERE.

On PJTV, our posts generate an average of 5.2 million impressions monthly. On PJ Media, our posts generate an average of 4.2 million impressions monthly. Combined, PJ Media and PJTV reach an average of nearly 1 million Facebook users monthly.

WE ARE BIG TWEETERS TOO!

PJTV has 12,268 followers on Twitter. PJ Media has 10,544 on Twitter. And our PJ Media bloggers and our PJTV commentators retweet our content to their followers to spread the word. Recently, our PJ Media followers retweeted our messages to 335,520 people, and our PJTV followers retweeted to 156,345 people.

WE POST PJTV CONTENT ON THIS POPuLAR CHANNEL.

Our PJTV brand has 808 videos posted to YouTube. Those videos received 12,274,744 views introducing our content to millions.

contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

http://pjmedia.com

promotional opportunities on

PJMediA.cOM

728 x 90 display ad 285 x 150 text ad

PJ Media delivers world news in its most insightful form. In a recent count, 1.8 million unique visitors came to our two websites PJ Media and Instapundit in one month, and they consumed 21 million page views of content. Our readers spend an average of 17 minutes on each site, viewing at least three pages per visit.

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http://PJMedia.com

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AdVerTiSinG OPPOrTuniTieS:
Display and Rich Media Ads:
160 x 600 display ad

Text Ads:
285 x 150 285 x Variable Height

728 x 90 300 x 250 160 x 600

Advertorial:
See Page 18 for Guidelines on Text Ads.

In-content placements Above- and below-the-fold placements

Run-of-site placements Roadblock placements

Select sponsorships of articles or sections of the site available

contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

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AdVerTiSe On Our cOluMniSTS PAGeS

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PJMediA.cOM

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Purchase either a display or text ad in this top position. See page 18 for guidelines on text ads. Widely respected, always honest and often comical, our PJ Columnists cover what matters most to Americans each day. Some of our columnists:
J. Christian Adams Richard Fernandez Spengler David Goldman Stephen Green Victor Davis Hanson Roger Kimball Andrew Klavan Michael Ledeen Ron Radosh Claudia Rosett Barry Rubin Roger L. Simon Zombie

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contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

http://pjmedia.com

AdVerTiSe On Our ArTicleS PAGeS

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PJMediA.cOM

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Purchase either a display or text ad in this top position. See page 18 for guidelines on text ads.

Our PJMedia.coms home-page headlines and articles are carried over to our Articles pages.
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Here, our readers enjoy the full articles as well as read comments left by others or add their own. They spend a lot of time on our Articles pages so they are a great place to showcase your display or text ads.

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contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

http://pjmedia.com

AdVerTiSe On THe PJ TATler

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PJMediA.cOM

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Purchase either a display or text ad in this top position. See page 18 for guidelines on text ads. Every day, the PJ Tatler is a favorite destination for people who want to catch the latest news and gossip from inside the beltway. Displayed here are options for your display or text ads on the home page of the PJ Tatler.

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contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

http://pjmedia.com

10

AdVerTiSe On THe PJ TATler

PJMediA.cOM

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Purchase either a display or text ad in this top position. See page 18 for guidelines on text ads. Our PJ Tatlers home-page headlines and articles are carried over to our PJ Tatlers Articles pages.

160 x 600 display ad

300 x 250 display ad

Here our readers enjoy the full articles as well as read comments left by others or add their own. They spend a lot of time on these Articles pages so they are a great place to showcase your display or text ads.

contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

http://pjmedia.com

11

AdVerTiSe On THe PJ liFeSTYle

728 x 90 display ad

PJMediA.cOM

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Purchase either a display or text ad in this top position. See page 18 for guidelines on text ads. PJ Lifestyle is another popular destination for people who want the latest on TV, music, movies, fashion, technology and food. Displayed here are options for your display or text ads on the home page of PJ Lifestyle.

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contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

http://pjmedia.com

12

AdVerTiSe On THe PJ liFeSTYle

PJMediA.cOM

728 x 90 display ad

300 x 250 display ad

325 x 180 text ad

160 x 600 display ad

Purchase either a display or text ad in this top position. See page 18 for guidelines on text ads. Our PJ Lifestyles home-page headlines and articles are carried over to our PJ Lifestyles Articles pages. Here our readers enjoy the full articles as well as read comments left by others or add their own. They spend a lot of time on these Articles pages so they are a great place to showcase your display or text ads.

160 x 600 display ad

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contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

http://pjmedia.com

13

promotional opportunities on

inSTAPundiT.cOM

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Instapundit is one of the top blog sites on the Internet today. It covers politics, government and much more. At Instapundit, you will find great content on technology, space exploration, digital photography, the media, individual liberty and many other topics. In 2001, Glenn Reynolds, a law professor at the University of Tennessee, founded Instapundit, and he edits it still today. http://PJMedia.com/Instapundit

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AdVerTiSinG OPPOrTuniTieS:
Display and Rich Media Ads:
728 x 90 300 x 250 160 x 600

Text Ads:
750 x 105

728 x 90 display ad after 30th post

See Page 18 for Guidelines on Text Ads. In-content placements Above- and below-the-fold placements

contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

http://pjmedia.com

14

PJTV dAilY PulSe

The PJTV Daily Pulse is a newsletter that alerts its readers to the newest and most popular videos on PJTV. Monday Friday, it is delivered to 79,000 opt-in readers via email.
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advertising in the

Advertisers can buy ads in this newsletter, along with ads in the PJ Media Daily Digest (see next page), to reach a total audience of more than 100,000 opt-in readers. PJ-branded emails average an 18.0% open rate and a 19.3% click-through rate based on a three-month average. Please take a look at the advertising opportunities available in the PJTV Daily Pulse.

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Sponsorship Opportunities:
Above The Fold: 1 or 2 ads available 300 x 250 text ad 300 x 250 display ad 600 x 250 combined ad Below The Fold: 1 or 2 ads available 300 x 250 text ad 300 x 250 display ad 600 x 250 combined ad

See Page 17 for Guidelines on Email Text Ads.

contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

http://pjmedia.com

15

PJ MediA dAilY diGeST

The PJ Media Daily Digest is a newsletter that covers whats new each day on two websites PJ Media and Instapundit. Monday Friday, it is delivered to 24,000 opt-in readers via email.
600 x 250 combined ad

advertising in the

Advertisers can buy ads in this newsletter, along with ads in the PJTV Daily Pulse (see previous page), to reach a total audience of more than 100,000 opt-in readers. PJ-branded emails average an 18.0% open rate and a 19.3% click-through rate based on a three-month average. Please take a look at the advertising opportunities available on the PJ Media Daily Digest.

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Sponsorship Opportunities:
Above The Fold: 1 or 2 ads available 300 x 250 text ad 300 x 250 display ad 600 x 250 combined ad Below The Fold: 1 or 2 ads available 300 x 250 text ad 300 x 250 display ad 600 x 250 combined ad

See Page 17 for Guidelines on Email Text Ads.

contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

http://pjmedia.com

16

guidelines for email newsletter

text and display ads

GuidelineS FOr 300 x 250 TexT AdS

Headline 25 30 characters* Sub-head 55 60 characters* Body copy 250 300 characters* Clickable uRL 20 30 characters*
*

including spaces

GuidelineS FOr 300 x 250 TexT AdS wiTH A cOMPAniOn diSPlAY Ad

Headline 25 30 characters* Sub-head 55 60 characters* Body copy 250 300 characters* Clickable uRL 20 30 characters*
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including spaces

contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

http://pjmedia.com

17

text and display ads

285 x 150
Headline 1 line of 25 max characters* Body Text 3 lines of 42 max characters* Clickable uRL 1 line of 40 max characters* PJ Media Home Page Text Ad

guidelines for website

285 x VAriAble HeiGHT

Headline 1 line of 25 max characters* Byline 26 max characters* Body Text 26 max characters* PJ Media Home Page Advetorial

325 x 180

Headline 1 line of 30 max characters* Body Text 3 lines of 40 max characters* Clickable uRL 1 line of 38 max characters* All Other PJ Media Text Ads

750 x 105

Headline 1 line of 66 max characters* Body Text 3 lines of 100 max characters* Clickable uRL 1 line of 80 max characters* Instapundit Text Ad
*

including spaces

contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

http://pjmedia.com

18

sponsorship opportunities for the

PJ MediA special email

Periodically, the PJ Media Special Email is sent to an opt-in list of more than 100,000 readers. For example, when PJ Media has a new venture or breaking news to report, we send this special email to our opt-in list. As with our other PJ-branded emails, we enjoy high open and click-through rates for these special emails. This dedicated, special email is also available to our advertisers. Advertisers can purchase the entire message space in this email, making their message its only focus. Here is a sample of how one advertisers information was displayed in a recent PJ Media Special Email.

SPOnSOrSHiP OPPOrTuniTieS:
Advertisers can purchase the entire message space. PJ Media will introduce the advertiser at the top of the email. Acceptance of the advertisers offer is at the discretion of PJ Media. Scheduling of these emails is about two to three times per month.

contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

http://pjmedia.com

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contact us

The James R. Whelan Agency

Phone: (561) 588-0808 Fax: (561) 275-7264 Jim Whelan Alex Cannon Demetrius Robinson Scott Smoliak Sean Sanders David Desko Marvin Allen mediarelations@thejrwa.com alex@thejrwa.com demetrius@thejrwa.com scott@thejrwa.com sean@thejrwa.com david@thejrwa.com marvin@thejrwa.com

contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

http://pjmedia.com

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PleASe nOTe
The material presented in this media kit is provided for informational purposes only. It is not an offer or acceptance of any advertising arrangement. Purchase of the advertising space displayed in this media kit for the PJ Media websites and branded emails is upon availability, and must fit with our other advertising and PJ Media offerings. PJ Media reserves the right, in its sole discretion, to refuse any advertising. The descriptions of PJ Medias branded websites, email communications and other topics are subject to change over time. Please check with PJ Medias ad sales representatives at The James R. Whelan Agency for the latest updates on PJ Media. No rights to use any trademark of PJ Media is granted herein. Any and all information contained in this media kit is for general information purposes only. While the information is accurate, PJ Media expressly excludes liability for any claims, damages, demands or losses of any kind resulting from the use of, or reliance on, these materials.

contact The James R. Whelan Agency Phone: (561) 588-0808 Fax: (561) 275-7264

http://pjmedia.com