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The businesses at Bharti Airtel have been structured into three individual strategic
business units (SBU’s) –
Mobile services: The mobile services group provides GSM mobile services across India
in 23 telecom circles. Equipment partners: Ericsson and Nokia.
Broadband & telephone services (B&T): B&T business group provides broadband &
telephone services in 94 cities. Equipment suppliers: Siemens, Nortel, Corning, among
others.
Enterprise services: The enterprise services group has two sub-units - carriers (long
distance services) and services to corporate.
Company shares are listed on The Stock Exchange, Mumbai (BSE) and The National
Stock Exchange of India Limited (NSE).
The company has a strategic alliance with SingTel. The investment made by
SingTel is one of the largest investments made in the world outside Singapore, in the
company.
The Company also has an information technology alliance with IBM for its
group-wide information technology requirements and with Nortel for call center
technology requirements. The call center operations for the mobile services have been
outsourced to IBM Daksh, Hinduja TMT, and Teletech & Mphasis.
COMPETITIVE MOBILE SERVICE PROVIDER MARKET
Subscribers
Share (%)
Company Presence Jul 06 (mn)
Fixed Mobile Fixed Mobile
Government owned. Has ramped up
BSNL GSM services. National presence 37.4 17.7 74.7% 19.6%
(except Mumbai and Delhi)
Government owned. Operates in
MTNL 3.8 2.0 7.7% 2.3%
Delhi and Mumbai.
Integrated operator, with presence in
Bharti all sectors. Largest mobile services 1.4 19.6 2.7% 21.7%
provider.
Integrated operator. Plans expansion
Reliance of GSM network apart from being 3.0 17.3 6.0% 19.2%
the largest private CDMA operators.
Pure play GSM operator in 11
Hutch 15.4 17.0%
circles.
IDEA Pure play GSM operator in 6 circles 7.4 8.2%
Integrated operator (along with
Tata VSNL) with presence in all
4.0 4.9 8.0% 5.4%
Teleservices segments. Provides CDMA services
in 20 circles
Operates in 2 circles. Announced
Aircel Plans to expand GSM footprint in 2.6 2.9%
North and North east
Spice Pure play GSM player in 2 circles 1.9 2.1%
Others 0.4 1.4
Total 50 90