DENIS D.

NEAL
Olympia, WA 98501 (360) 236-0930, dneal2@comcast.net

REGIONAL SALES MANAGER

A top-performing, results-oriented sales leader with extensive experience in developing customer-centered, results driven sales professionals. A profit maker with a strong background in team building, expert in all facets of sales planning and execution, metric development and implementation, market penetration and expansion, key account management, marketing, and customer service. Excellent people management skills, and the ability to communicate effectively. Achievements include:
Company leader in cash profit conversion six consecutive years which, in-turn, led to the Northwest Region achieving budgeted net profit six years running with overall increases of 271%. Successfully built and managed a customer-focused sales team that successfully forged and maintained long-term customer relationships and customer loyalty by understanding customer expectations and needs and partnering to achieve mutual goals. Assisted in process development and implementation of a new sales customer account management system (Customer Connect) which organized sales strategies and contacts to maximize consultant efficiencies while maximizing revenue and profit potential.

____________________________________ Areas of Expertise _________________________________ Multi-Site Operations Sales Strategies/Tactics Market Share Expansion Territory Sales Management Total Quality Management Continuous Improvement of Sales Processes/Standards Cross-Functional Team Leadership P&L Management Revenue Goal/Growth Attainment Client Relationship Development Problem Solving Decision Making Product Training and Placement Training and Leadership Development

CAREER EXPERIENCE
CUT RATE AUTO PARTS, Lacey, WA
Wholesale and Retail Distributor of Auto Parts

2011

Warehouse Associate
Warehouse responsibilities include putting away parts, accurately pull parts for work orders and inspect all parts stocked and pulled. Receive and process inventory daily, ensuring accuracy in all phases. Follow daily inventory control procedures and participate in inventory counts as needed. Process core and defective returns on a bi-weekly basis. Perform basic equipment maintenance and housekeeping duties including organizing and ensuring a clean and safe work environment. Work closely with management to learn and develop best practices and procedures as a means of increasing productivity on a daily basis.

SCHOLASTIC BOOK FAIRS, Olympia, WA $2B Publisher and Distributor of Childrens Books and Educational Material Regional Sales Manager

2004-2010

Reporting directly to the General Manager, responsibilities involve leading 27 sales consultants and 1 sales supervisor in two geographic regions in securing sales volumes of 40 million annually, evaluate ongoing market and sales information to determine trends and business direction. Develop, communicate and manage sales and service strategies by customer segment, monitor customer program participation relative to established goals. Recognized company-wide at annual meeting in 2009 for highest profit percent to budget (+33%) out of 14 regions. Develop, prepare and manage all aspects of the regional budget including fair count, revenue, net revenue and profit figures totaling sales of 40 million and profit of 9 million annually. Coordinate activities w/ General Manager and Department Heads to reduce expenses, increase revenue, drive profitability and strategize business needs based on current market conditions.

Effectively administered direction and course correction to ensure strategic sales and revenue targets were met or exceeded. Successful organizational development for all employees which includes; recruit, interview, select, train, develop, evaluate, discipline, and terminate employees, in an objective manner. Completed the Sandler Selling System Train-the-Trainer selling program and formally trained and administered the consultative selling approach with all sales and field sales team members.

SCHOLASTIC BOOK FAIRS, Olympia, WA $2B Publisher and Distributor of Childrens Books and Educational Material Regional Operations Manager

1998-2004

Operational responsibilities include P&L accountability, multi unit locations (5), 5 Branch Mgrs, 2 Inventory Mgrs. 150+employees, $20M in revenue, $4M in profit, $80M+ inventory assets, DOT compliance, and WMS implementation. Plan and prepare annual operating budget for Regional unit w/ GM. Effectively developed, prepared and managed the annual operating budget for the regional site and four supporting branches. Target responsibilities included budgeting for direct labor, selling expense, warehouse expense, office and administration expense and distribution expense. Recognized, company-wide, three consecutive years, for minimizing routing changes and the need for customer special requests to less than 3% annually, directly resulting in profit margin improvement to the bottom line. Developed and implemented best practices, including product merchandising (case packing) inventory cycling (which increased turns), and product liquidation strategies that have been adopted as SOP by other SBF locations. Successfully completed Bottom Line Train-the-Trainer Forklift Operator Training program and formally trained and administered all lift equipment certification for all regional employees regarding forklift usage and safety.

SCHOLASTIC BOOK FAIRS, Olympia, WA $2B Publisher and Distributor of Childrens Books and Educational Material Senior Branch Manager

1997-1998

60k sq ft facility, 2 Supervisors, 30 employees, $7M in revenue Successfully implemented operation efficiency improvements, including capacity planning and operational metrics, which resulted in the Olympia branch achieving all of the above financial results.

THE J.C. PENNEY CO., Marysville, WA $18B Apparel and Home Furnishing Retailer with over 1,000 Nationally Senior Merchandise/Merchandise Manager (1992-1997)

1990-1997

Reporting directly to Store Manager with sales and profit accountability for multiple store departments. Budgeted, purchased, received and controlled all merchandise totaling 4 million dollars annually. Successfully implemented set-up and start-up of a brand new store through hiring, purchasing and merchandising of employees and inventory. Met or exceeded all volume, cost and quality objectives in first full year of operation. Responsible for planning and executing weekly local and national strategic advertising initiatives using both print and radio mediums. Successfully hired, trained evaluated, scheduled and managed all sales associates throughout the entire store. Regularly selected as a district leader participating in district leadership meetings designed to provide sales and merchandise direction for entire district. Floor supervisor for 15 employees in the mens department with responsibilities that included personal sales responsibilities, team scheduling, merchandise selection and all aspects of customer service.

Assistant Merchandise Manager (1990-1992) Tacoma, WA

Prior Experience
Worked at the San Juan Island Jazz Festival while in high school and college

EDUCATION
AA- Communications, Marketing, Mt. Hood Community College, Gresham, OR, 1986 BA- Business, Marketing, Western Washington University, Bellingham, WA, 1990