Landmark Group

The Landmark Group, founded in 1973 with a single shop in Bahrain has grown into one of the
largest retail organisations in the Middle East and is expanding rapidly in India. It currently
operates over 600 stores across the region and has recently started operations in China. In
addition to its retail sector, the Group has also diversified into leisure, food, hotels and
electronics and has created a comprehensive infrastructure including its own logistics and
distribution division, to support its retail operations and other businesses. Chairman's
Message The foundation of the Landmark Group is built on the philosophy that ‘Customer
comes first’. This has meant that we have developed and live by certain core values as an
organisation: Carefully listen. Constantly adapt. Always deliver. On these three pillars, the
Landmark Group continues to grow successfully by venturing into new markets, capturing
greater market share and expanding into diverse categories. Driven by the vision of our
management and the commitment of our staff the future looks brighter than ever before.
Micky Jagtiani

Our Commitment

The Landmark Group will always strive to grow with its consumers. In the process it will provide
products and services that are:

• Great value for money; Fashionable & contemporary; On par with global standards

In order to ensure consistent customer satisfaction, the Group will ensure that the brand and
shop level experience across all its brands and outlets, in all the markets it operates in, is not
only inviting but offers the highest degree of customer satisfaction. This will reflect not only in
the way the Group conducts its business but equally in all its communications with its
employees, business partners, associates and consumers.

Our Retail Face

The Group, as of December 2006, has a presence across the retail categories of:

• 1. Fashion, clothing and garments. 2. kidswear, toys and baby needs. 3. Home furniture
and furnishings. 4. Cosmetics, accessories and lifestyle products. 5. Footwear, leather
and accessories. 6. Electronics. 7. Hospitality covering food, entertainment and hotels.

Over 600 stores across 10 countries which includes the Middle East, India, China and Spain,
covering 6 million sq.ft.

Key Features & Strengths

The Group has grown successfully in the last 34 years, since its inception in 1973, from a single
retail outlet. Today the Group has a multi-brand, multi-national presence across various retail
formats.

Key Features:

2006 2009
Retail Space 6 million sq.ft 12.5 million sq.ft
Countries 10 15
Stores Over 500 Over 850
Employees 14,500 30,000

Key Strengths:
 • Ability to handle diverse products and market segments. 2. Competitive global
sourcing capabilities. 3. Efficient supply chain management with well-established
logistical infrastructure. 4. Cost efficient operations and productive use of resources.
5. State-of-the-art IT systems and solutions. 6. Strong focus on customer development
& retention through successful loyalty programmes. 7. Investment in research &
development enabling constant innovation. 8. Decentralized decision making teams
with hands-on management capability. 9. Multi-national, multi-cultural work force with
professional skills. 10. Continuous investment in human resource development and
training. 11. Strong financials. 12. Consistent annual growth rate of over 41%.

Our Global Presence

From its first store in Bahrain in 1973 measuring all of 5,000 sq.ft., the Landmark Group today
has a retail presence of over 6 million sq.ft. and a footprint that spans across the GCC, Jordan,
India, China and Spain. The Group currently operates over 600 stores, concepts and business
interests and attracts an ever-widening customer base, representing varied nationalities,
cultures and economic profiles. Expansion being at the core of its business philosophy, the
Landmark Group will continue to add many more new concepts and stores in the near future.

Territory Baby Shop S Spla H Lifest Lifest Ma E Fashi Others T

hoe sh ome yle yle x Max on ** otal
Ma Cent India Brand
rt er s*
Middle East
UAE 16 21 16 9 14 7 2 54 11 150
KSA 43 35 37 15 35 30 3 64 262
Kuwait 7 6 7 4 6 4 7 1 42
Bahrain 4 2 2 1 2 2 2 9 4 28
Oman 6 5 5 3 5 1 1 1 27
Qatar 3 2 2 3 2 1 1 2 2 18
Jordan 2 1 1 1 1 2 1 9
TOTAL 81 72 70 36 65 47 9 138 18 536

India 1 5 14 10 33 4 67
Spain 7 7
Pakistan 2 2
China 2 2

GRAND 86 79 70 41 65 14 57 9 171 22 614

TOTAL (Dec
2007)

Notes:
* Fashion Brands include - Aftershock, Bata, Bossini, Ecco, Fabi, Kappa, Koton, Lee Cooper, Ms,
New Look, Orchestra, Pablosky, Reiss, Shellys, Valencia, Vicini, Yishion, Zync. **Others include
- Sarah’s Secret, Fun City, Food Courts.

Logistics & Distribution Landmark’s Logistics & Re-distribution Centre mirrors Dubai’s
emergence as the commercial and trading hub of the Middle East. Located at the Jebel Ali Free
Zone, Dubai, the Group’s Logistics & Re-distribution Centre handles up to 26,000 containers on
an annual basis. Set up on a sprawling 360,000 sq.ft. area, the Centre is well equipped with
state-of-the-art logistics and material handling systems. It is one of the largest privately owned
and operated re-distribution centres in the Jebel Ali Free Zone.
Our Associates It is said that a firm handshake can do wonders for business. The Landmark
Group has grown today because of the strong association with our partners, who have given us
the strength, guidance and commitment, constantly helping us to venture into new businesses.
And together we resolve to successfully accomplish future plans.

Associates

H.E Sheikh Hassan bin Rashid Al Khalifa Bahrain

H.E Sheikh Faisal Khalid Sultan Al Qasimi UAE
H.E Sheikh Sultan Al Qasimi UAE
H.E Sheikh Abdullah bin Mohammed Al Qatar
Thani
H.H. Prince Bandar Bin Saud bin Khalid Al Saudi Arabia
Saud
General Abdullah Khalid Al-Sumait Kuwait
Captain Bassim Shuhaibar Kuwait
Mr. Ali Malallah Habib Al Lawati Oman
Mr.Alaa Halawa Jordan
Mr. Jesus Martin Spain

Bankers Auditors / Consultants

ABN Amro Bank Ernst & Young

Bank of Bahrain & Kuwait Deloitte & Touche
HSBC Bank H.W.Fisher & Co.
Indian Overseas Bank KPMG
Mashreq Bank Mahajan & AIbara
Standard Chartered Bank Pannel Kerr Foster
Abu Dhabi Commercial Bank RSM & Co
Emirates Bank Emirates Bank
National Bank of Bahrain PricewaterhouseCoopers

Growth & Diversification Having achieved significant levels of consistent organic growth
and diversification and having forayed into new markets and businesses, Landmark looks
ahead to a bright future:

• 1. Over 850 stores across 15 countries by 2009. 2. Total retail area in excess of 12.5
million sq.ft by 2009. 3. Expansion into new territories including China, and other
Middle Eastern countries. 4. Franchise of core concepts into South East Asia and
Pakistan. 5. Launch of budget hotel concept in the Middle East & India. 6. Launch of the
new Oasis Centre in Dubai by 2008 covering over 500,000 sq.ft.

Social Responsibility

The Landmark Group’s activities span across the GCC, Jordan and India, and touch the lives of
millions through its products and services. Aware that its responsibilities as a corporate citizen
extend beyond the scope of its business activities, the Group actively seeks, initiates and
participates in uplifting the societies and communities it operates in. One such initiative is the
LIFE program (Landmark International Foundation for Empowerment). Set up in India in 2000 in
Chennai, LIFE focuses on rehabilitating the less fortunate through various programs and
initiatives – a home for destitute children, vocational schools, non-formal schools, community
clinics, medical camps and relief works are some of the activities. LIFE projects primarily
revolve around Education, which has been addressed with non-formal and creative teaching
aids. This is extension to LIFE’s mission statement - to empower schools and children; to
address the issue of dropouts and poor results. In the UAE, the Group recently organized a
musical evening, ‘Lahan Al Hayat…Lyrics for Life’. Proceeds from the charity concert were
donated to Rashid Paediatric Therapy Centre (RPTC) – a Dubai-based humanitarian
organisation providing quality education and therapy services to children with special needs.
The next step would be to set up LIFE in the UAE and thereafter to the other GCC countries in
the near future. No matter how the Group chooses to repay its debt to society, the reason will
always be the same: to acknowledge that some of its best assets are not always those that
show up on its balance sheet.

Our Brands

Landmark Retail Landmark Retail encompasses the 9 core retail concepts of the Group.
Centrepoint, Babyshop, Shoe Mart, Splash, Lifestyle, Home Centre, Max, E-Max and Landmark
International all fall under the Landmark Retail umbrella. Landmark Hospitality Landmark
Hospitality though still in its infancy, has already made a name for itself in the industry and is
working its way up to be a household name. Fun City, Food Universe and Citymax Hotels
comprise Landmark Hospitality. Affiliates The Landmark Group has affiliate retail entities in
India and Spain. Stores in India include Lifestyle, Landmark International, Home Centre, Max
Hypermarkets, Citymax Hotels and Fun City. Currently Shoe Mart operates in the Spain market.

Centrepoint Privilege Club The Landmark Group is dedicated towards enhancing its
relations with its customers by improving its service and offerings to customers, thus building
loyalty. One such major step towards this goal is the initiation of a loyalty programme by the
Group, ‘Centrepoint Privilege Club (CPC)’ in the Middle East and ‘The Inner Circle (TIC)’ in
India. The Group aims to make its customers feel truly rewarded and enhance their shopping
experience to the fullest with the help of its loyalty programme. Both the programmes, the
Centrepoint Privilege Club and The Inner Circle offer their club members a variety of
promotions, saving opportunities and benefits and, have been widely successful. They have
brought the members a lot closer to the Group thereby widening the circumference of the
Landmark family.

The Inner Circle The Inner Circle is Lifestyle’s exclusive Membership Club, where privileges are
the order of the day. Established in 2001, ‘The Inner Circle’ currently has an active member
base of 5.5 lac members spread across all the states that Lifestyle is present in. As a member
of The Inner Circle every contact with Lifestyle will be rewarding. By virtue of membership one
can gain:

• 1. Reward points for every purchase made with Lifestyle. 2. Periodic special offers /
discounts from in-store brands. 3. Invites for exclusive preview of merchandise and OFF
Sale. 4. Personalized updates & information on in-store promotions, marketing events,
new arrivals, launch of merchandise / product, etc.

You can discover that the privileges extend beyond the Lifestyle gates impacting various
aspects of your life. Enjoy exclusive additional discounts from various eat outs / restaurants in
India, pubs, discothèques, hospitals, health clubs / gym / theme parks, hotels, travel and
entertainment chosen by us keeping your lifestyle in mind.

IMINT Lifestyle is part of India’s first nationwide coalition loyalty and consumer rewards
programme, where leading brands like Airtel, HPCL, ICICI Bank, Indian, & makemytrip.com
have come together. IMINT allows consumers to benefit through the largest ecosystem of
business partners on a single rewards platform. it is a unique programme in all aspects, and
cuts across geographies, payment modes & business sectors. Now whatever the consumer
does, the consumer always mints rewards!
Careers The cornerstone of the Landmark Group’s success is its enviable pool of high calibre,
talented people from a diverse range of backgrounds and nationalities. And the secret of its
ability to attract the best people is its promise of providing the most enriching professional
growth opportunities in every field, market or territory it operates in. Landmark Group is
considered amongst the best career destinations for those with a passion to succeed. The
Group Human Resources Department serves a workforce in excess of 15000 employed across
GCC countries, Jordan and India. Our aim is to make the LANDMARK Group a satisfying work
place with inspired leadership, people oriented policies and fun filled atmosphere.

Remuneration & Benefits

In keeping with our vision to be truly world class in all aspects of our operations, our
Remuneration & Benefits strategy is guided by the need to foster a high performance culture
and maintain market competitiveness.Training
Landmark helps to master a set of competencies, both general and specialist. We intend to
provide the tools, resources and support necessary for continuous learning and improvement.
Investment in training programs provides opportunities for development of competencies.
Growth & Development Our aim is to provide the most enriching professional growth
opportunities for our employees and we believe in development as a life-long and continuous
process. This belief is expressed through the Development Action Plans, which are being
introduced.Goal Oriented Performance Management When you join the Group, our
performance management and reward system sets clear goals to enable you to contribute
towards the organization’s goals. Regular reviews and instant feedback helps you gauge your
progress. Your performance is evaluated on the extent to which you have contributed to the
organization’s goals and will be rewarded accordingly. Talent Management Managing talent
is just as important as attracting it. The Landmark Group is designing a Talent Management
Process to help our employees realise their career potential and to increase retention. It also
enables us to identify and manage our high potential employees, ensuring an internal pipeline
of talent and securing succession to key roles. The focus is on development and encouraging
employees to seek opportunities, which will enable them to stretch their talent and build their
strengths.

Current Openings BUSINESS ANALYST (Oracle Finance), Dubai; MANAGEMENT TRAINEES

(Finance and Audit), Across GCC Locations; RETAIL OPERATIONS MANAGER, Jordan, KSA; VISUAL
MERCHANDISING MANAGER, Dubai; WAREHOUSING & LOGISTICS MANAGER, KSA; BRAND
FINANCE EXECUTIVE, Dubai; TRAINING MANAGERS, All GCC locations; BUSINESS ANALYST -
RETAIL BUSINESS SYSTEMS (IT), Dubai; ACCOUNTANTS, All GCC Locations; ARCHITECTS, Dubai