Aviation Paperbacks 2012

Essential Paperbacks on Aviation
This brochure brings together Ashgates most recent top-selling paperback titles on Aviation.These books are often adopted as course texts. Course tutors can obtain inspection copies (www.ashgate.com/inspectioncopy) or request discounts on multiple-copy orders (email: info@ashgatepublishing.com)
Aeromedical Transportation
A Clinical Guide
Second Edition T. Martin, Royal Hampshire County Hospital Winchester, UK
Still the only book published anywhere in the world devoted entirely to the principles of aeromedical transport, this second edition has been radically revised and updated. It now features the latest research, updated references and new chapters on the transport of intensive care patients and medical emergencies/death in flight.
Includes 50 b&w illustrations December 2006 Paperback 312 pages 978-0-7546-4148-3 30.00
Aircraft Command Techniques

Gaining Leadership Skills to Fly the Left Seat
Sal J. Fallucco
Aircraft Command Techniques is a comprehensive examination of the characteristics of the experienced captain. Offering a wealth of practical guidance, it is an ideal platform for pilots or indeed, anyone interested in how leadership and management skills are used to achieve excellence
July 2002 Paperback 228 pages 978-0-7546-1835-5 30.00
Airline Marketing and Management

Seventh Edition Stephen Shaw, SSA Ltd, Oxfordshire, UK
Steve Shaws book is an invaluable source of information for both those who are entering the industry and those who are seasoned professionals. It is as much relevant to those who are making policy as to those who are implementing an organisations strategy. It provides a thorough insight into best practice as well as reasoned approaches to marketing management and therefore becomes an effective check-list for managers at all levels in how to approach the aviation market. There is little doubt that managers who attend education programmes in the field of marketing will find this book a very useful companion long after the teaching has finished. Richard Hill, Head of International Training at Rolls Royce plc
www.ashgate.com/isbn/9780754618355
Airline Finance
Third Edition
Peter S. Morrell, Cranfield University, UK
Revised and updated in its third edition, this internationally renowned and respected book provides the essentials to understanding all areas of airline finance. Designed to address each of the distinct areas of financial management in an air transport industry context, it also shows how these fit together, while each chapter and topic provides a detailed resource which can be also consulted separately. Thoroughly amended and updated throughout, the third edition reflects the many developments that have affected the industry since 2001. It features several important new topics, including Low Cost Carriers (LCCs), fuel hedging and US Chapter 11 provisions.
October 2007 Paperback ebook 276 pages 978-0-7546-7134-3 978-0-7546-8476-3 30.00
NEW Air Transportation

A Management Perspective
Seventh Edition John G. Wensveen, Airline Visions, Arlington, USA
Overall, this is a successful examination of airmanship, and a useful attempt to set out defined standards in key areas for learning and development. The Aerospace Professional
Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to todays airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the books reputation for providing the ideal introduction to the subject.
Includes 4 b&w illustrations July 2011 Paperback ebook 378 pages 978-1-4094-0149-0 978-1-4094-0148-3 20.00
Now in its Seventh Edition, Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. The Seventh Edition brings the text right up to date. In addition to explaining the fundamentals, it now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements.
Includes 58 b&w illustrations November 2011 Paperback ebook 604 pages 978-1-4094-3063-6 978-1-4094-3064-3 40.00
Inspection copies
of the paperbacks in this leaflet are available to you on a 60-day trial. After 60 days you must either inform us that you will adopt the book for classroom use, return it, or pay for it. Ashgate reserves the right to refuse requests for inspection copies. To request inspection copies, visit www.ashgate.com/inspectioncopy
ASHGATE
www.ashgate.com/aviation
Aviation and Tourism

Implications for Leisure Travel
Edited by Anne Graham, University of Westminster, UK, Andreas Papatheodorou, University of the Aegean, Greece and Peter Forsyth, Monash University, Australia
I would recommend Aviation and Tourism to everyone interested in the aviation and tourism sector. In my view, the editors have a nice and convincing job, and it should also be stressed that they have managed to strike a good balance between industry-based and academic papers. It provides valuable insights into the multiple ways in which aviation affects tourism and the other way round. Aerlines ezine
Buying the Big Jets

Fleet Planning for Airlines
Second Edition Paul Clark, Managing Director, Through The Looking Glass, Canada and UK
Selecting the right aircraft for an airline operation is a vastly complex process, involving a multitude of skills and considerable knowledge of the business. Buying The Big Jets was first published in 2001 to provide guidance to those involved in aircraft selection strategies. This Second Edition brings the picture fully up to date, incorporating new discussion on the strategies of low-cost carriers, and the significance of the aircraft cabin for long-haul operations. Latest developments in aircraft products are covered and there are fresh examples of best practice in airline fleet planning techniques.
June 2007 Paperback ebook 262 pages 978-0-7546-7091-9 978-0-7546-8380-3 30.00
Fatigue in Aviation: A Guide to Staying Awake at the Stick

John A. Caldwell, Jr. and J. Lynn Caldwell, Consultants for Fatigue-Management in Military Aviation, Commercial/Civilian Air Operations, and Emergency Air Ambulance Services
STUDIES IN AVIATION PSYCHOLOGY AND HUMAN FACTORS
This book deals exclusively with issues related to the relationship between aviation and leisure travel. It does this with an analysis of the theoretical concepts relevant to the subject area combined with a detailed investigation of current practice within the aviation and tourism industries.
March 2010 Paperback ebook 408 pages 978-1-4094-0232-9 978-0-7546-9248-5 30.00
Providing readers with an overview of fatigue, its impact and management for assessment and safety for aviation crews and managers in the operational setting. Coupled with countermeasures offering a toolbox of solutions to fatigue-related problems.
Includes 6 b&w illustrations November 2003 Paperback 170 pages 978-0-7546-3300-6 30.00
Aviation Psychology in Practice

Edited by Neil Johnston, Nick McDonald and Ray Fuller
Seeks to extend the boundaries of aviation psychology in two interrelated ways: by broadening the focus of aviation psychology beyond the flight deck to the whole aviation system; and by discussing new theoretical developments which are shaping this applied discipline. A key feature of these theoretical advances is that they are grounded in a more developed, ecologically valid, understanding of practice.
May 1997 Paperback 390 pages 978-1-84014-133-7 40.00
Culture at Work in Aviation and Medicine

National, Organizational and Professional Influences
Robert L. Helmreich and Ashleigh C. Merritt
In this book the authors report the results of their ongoing exploration of the influences of culture in two professions aviation and medicine. Within these two environments, they show the effects of professional, national and organizational cultures on individual attitudes, values and team interactions.
October 2001 Paperback 332 pages 978-0-7546-1904-8 30.00
Foundations of Airline Finance

Methodology and Practice
Bijan Vasigh, Embry-Riddle Aeronautical University, USA, Ken Fleming, Aviation Consulting Group, USA and Liam Mackay, Continental Airlines, USA
Vasigh has created a highly readable and accessible text which provides an understanding of the complexities of airline financial management. He covers not only the essential techniques in financial analysis but also provides key material on aviation industry valuation, capital budgeting and importantly risk management. This excellent book should be essential reading for students of aviation as well as air transport industry professionals. David Gillen, University of British Columbia, Canada
The Airline Training Pilot

Tony Smallwood
Comprehensively revised and updated, the second edition of this widely regarded text reflects the changing environment within international airline training. With particular emphasis on human factors, crew resource management (CRM), crew and organizational culture, error management and advanced qualification procedures (AQP), it also examines attempts at reducing the so-called pilot error accidents and incidents. Aimed at an international airline pilot readership, it explains in simple straightforward detail the method and means of delivering effective airline pilot training. By highlighting the techniques and challenges of preparing the next generation of skilled and safety conscious pilots it is an essential resource for, airline trainers, pilots or potential pilots, intending embarking on a professional airline career.
September 2000 346 pages Paperback 978-0-7546-1413-5 www.ashgate.com/isbn/9780754614135 30.00
Beyond Aviation Human Factors

Safety in High Technology Systems
Daniel E. Maurino, James Reason, Neil Johnston and Rob B. Lee
A systemic organizational approach to safety can replace the hitherto piecemeal approaches. The book uses four linked case studies to enable readers to achieve this. It introduces Reasons Model, applies it to the flight deck, aviation maintenance and air traffic control environment and suggests a set of practical tools for accident prevention.
December 1998 Paperback 192 pages 978-1-84014-948-7 30.00
Foundations of Airline Finance: Methodology and Practice is a textbook that comprehensively covers, at a basic level, all aspects of the subject, bringing together many of the numerous and informative articles and institutional developments that have characterized the field of airline finance in the previous two decades. The book is of greatest value to students who are contemplating entering financial management in the air transportation industry; however, the text also serves as an accessible and comprehensive reference for industry professionals.
August 2010 Paperback 444 pages 978-0-7546-7770-3 30.00
Order online and save 10%
Orders from the Ashgate website benefit from an automatic 10% discount on all books, visit www.ashgate.com or visit our dedicated aviation page www.ashgate.com/aviation
The Human Contribution

Unsafe Acts, Accidents and Heroic Recoveries
James Reason, Professor Emeritus, University of Manchester, UK
The Human Contribution is vital reading for all professionals in high-consequence environments and for managers of any complex system. The book draws its illustrative material from a wide variety of hazardous domains, with the emphasis on healthcare reflecting the authors focus on patient safety over the last decade. All students of human factors however seasoned will also find it an invaluable and thought-provoking read.
December 2008 Paperback 310 pages 978-0-7546-7402-3 20.00
Human Factors in Multi-Crew Flight Operations

Harry W. Orlady and Linda M. Orlady
The book is unique in that it is the only book available of which we are aware that covers the air transport heritage starting with the beginning of airline operation, provides text and statistics covering the growth and present size of the air transport industry, both internationally and in the regional and trunk airlines of the United States, the evolutionary growth and expansion of human factors in aviation from World War I to the present time, discussion of current human factors problems in national and international air transport, current aviation safety problems and a look at the immediate future from the pilots point of view.
June 1999 Paperback 644 pages 978-0-291-39839-0 30.00
Introduction to Air Transport Economics

From Theory to Applications
Bijan Vasigh, Ken Fleming and Thomas Tacker, all at Embry-Riddle Aeronautical University, USA
Introduction to Air Transport Economics: From Theory to Applications uniquely merges the institutional and technical aspects of the aviation industry with their theoretical economic underpinnings. In one comprehensive textbook it applies economic theory to all aspects of the aviation industry, bringing together the numerous and informative articles and institutional developments that have characterized the field of airline economics in the last two decades. It will be of greatest relevance to undergraduate and graduate students interested in obtaining a more complete understanding of the economics of the aviation industry.
August 2008 Paperback 382 pages 978-0-7546-7081-0 25.00
Human Factors for Pilots

Second Edition Roger G. Green, Helen Muir, Melanie James, David Gradwell and Roger L. Green
A comprehensive but concise guide to this subject aimed both as a primer for the practising pilot and as a study guide for those preparing for the Human Performance and Limitations Examination.
May 1996 Paperback 150 pages 978-0-291-39827-7 22.50
NEW Human Performance on the Flight Deck

Don Harris, HFI Solutions Ltd, UK
Whoever is looking for a most up-to-date text on human factors in aviation, look no further. Don Harriss Human Performance on the Flight Deck is comprehensive, balanced, extensively illustrated and well-referenced. Don Harris leaves no topic untouched. His book is complete, a great standard for teachers and instructors alike. Sidney Dekker, Griffith University, Australia
The Limits of Expertise

Rethinking Pilot Error and the Causes of Airline Accidents
R. Key Dismukes, Benjamin A. Berman and Loukia D. Loukopoulos, all at the NASA Ames Research Center, USA ASHGATE STUDIES IN HUMAN FACTORS FOR FLIGHT OPERATIONS
The Limits of Expertise reports a study of the 19 major U.S. airline accidents from 1991-2000 in which the National Transportation Safety Board (NTSB) found crew error to be a causal factor. Each accident is reported in a separate chapter that examines events and crew actions and explores the cognitive processes in play at each step.
January 2007 Paperback ebook 364 pages 978-0-7546-4965-6 978-0-7546-8574-6 25.00
Human Factors in Flight

Second Edition Frank H. Hawkins, formerly human factors consultant to KLM, Edited by Harry W Orlady
This is the Revised Second Edition of the pioneering book that helped ICAO to mastermind their Human Factors Digests, that enabled many to implement the Human Factors and Limitations regulations and syllabuses, and that has equipped thousands of students, instructors and experienced aviators with an in-depth knowledge of Human Factors technology. It has new material, sections and references.
January 1993 Paperback 384 pages 978-1-85742-135-4 35.00
Taking an integrated, systems approach to human performance issues on the flight deck of the modern airliner, this book describes the inter-relationships between the various application areas of human factors, recognising that the human contribution to the operation of an airliner does not fall into neat pigeonholes. The relationship between areas such as pilot selection, training, flight deck design and safety management is continually emphasised. It also affirms the upside of human factors in aviation and avoids placing undue emphasis on when the human component fails.
Includes 59 b&w illustrations September 2011 384 pages Paperback 978-1-4094-2338-6 ebook 978-1-4094-2340-9 www.ashgate.com/isbn/9781409423386 35.00
Managing Maintenance Error

A Practical Guide
James Reason, The University of Manchester, UK and Alan Hobbs, NASA Ames and San Jose State University USA
A down-to-earth practitioners guide to managing maintenance error dealing with risks, human performance problems their understanding and solution and creating a safety culture; for all in maintenance-critical environments.
May 2003 Paperback 198 pages 978-0-7546-1591-0
The Multitasking Myth

Handling Complexity in Real-World Operations
Loukia D. Loukopoulos, R. Key Dismukes and Immanuel Barshi, all at the NASA Ames Research Center, USA ASHGATE STUDIES IN HUMAN FACTORS FOR FLIGHT OPERATIONS
Despite growing concern with the effects of concurrent task demands on human performance, and research demonstrating that these demands are associated with vulnerability to error, so far there has been only limited research into the nature and range of concurrent task demands in real-world settings. This book presents a set of NASA studies that characterize the nature of concurrent task demands confronting airline flight crews in routine operations, as opposed to emergency situations. The authors analyze these demands in light of what is known about cognitive processes, particularly those of attention and memory, with the focus upon inadvertent omissions of intended actions by skilled pilots.
November 2009 Paperback ebook 202 pages 978-0-7546-7997-4 978-0-7546-9412-0 25.00
Safety Management Systems in Aviation

Alan J. Stolzer, Embry-Riddle Aeronautical University, USA, Carl D. Halford and John J. Goglia ASHGATE STUDIES IN HUMAN FACTORS FOR FLIGHT OPERATIONS
Managing safety in aviation has been elevated to the next level with the current emphasis on Safety Management Systems. Safety Management Systems in Aviation describes SMS as a proactive, preventive risk management process that includes hazard identification and mitigation, tools for gathering data, and methods of analysis. This book contributes significantly to the literature in the field of aviation safety and will be an invaluable source for all aviation safety professionals. Gary J. Northam, Embry-Riddle Aeronautical University, USA
20.00
Straight and Level

Practical Airline Economics
Third Edition Stephen Holloway
This third edition of Straight and Level thoroughly updates the previous edition with extensive comments on recent industry developments and emerging business models. The discussion is illustrated by current examples drawn from all sectors of the industry and every region of the world. Anyone who wants to gain a deeper understanding of airline economics at a practical level and an insight into the reasons for its financial volatility should find the book of interest.
October 2008 Paperback ebook 614 pages 978-0-7546-7258-6 978-0-7546-9090-0 30.00
This timely and unique book covers the essential points of SMS. The knowledgeable authors go beyond merely defining it; they discuss the quality management underpinnings of SMS, the four pillars, risk management, reliability engineering, SMS implementation, and the scientific rigor that must be designed into proactive safety. This comprehensive work is designed as a textbook for the student of aviation safety, and is an invaluable reference tool for the SMS practitioner in any segment of aviation.
August 2010 Paperback ebook 322 pages 978-1-4094-1211-3 978-0-7546-9087-0 25.00
Discounts on multiple copy orders (10 copies or more)

For more inFormation contact: The International Sales Department, Ashgate Publishing Ltd, Wey Court East, Union Road, Farnham, Surrey, GU9 7PT, UK. email: info@ashgatepublishing.com telephone: +44 (0)1252 736600
More books, more information

For more information about all of our aviation titles, visit our dedicated web page www.ashgate.com/aviation
A supplementary link from that page takes you to a listing of all our aviation paperbacks, all of which are available for inspection. Go to www.ashgate.com/aviation then click on Aviation Textooks.
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Prices, publication dates and contents are subject to change without notice. Details of forthcoming titles are necessarily provisional. We endeavour to despatch all orders within 5 working days. In the event a product is not available, your order will be recorded and the product despatched as soon as possible. Please do not send payment for titles with approximate prices. Your order will be recorded and an invoice sent upon publication. S11FHG 12/11
Preface
It was only four years ago since the sixth edition of this book was published, and the global aviation industry has experienced numerous changes that, in many cases, were not predicted. The seventh edition of Air Transportation: A Management Perspective covers the reasoning behind such changes and attempts to forecast the future to a certain degree in terms of how air transportation will evolve. On September 11, 2001, the aviation industry started a new era in history as a result of the terrible terrorist attacks against the United States. The Iraqi crisis, Severe Acute Respiratory Syndrome (SARS), record fuel and oil prices, massive financial losses, looming threats of terrorism, and political instability have contributed to continued restructuring of the industry. general aviation, including business aviation, and commercial aviation have been impacted as have manufacturers and all other participants in aviation. At the time of the last printing, the industry was in a period of survive, adapt and recover. Today, the industry is in a period of rethink resulting in organizations becoming more efficient as a result of recent turbulent times. Airlines continue to fail as will always be the case but there are a lot of positive success stories at the same time. Aircraft manufacturers like Airbus and Boeing have experienced positive growth with the design of new and efficient aircraft while regional jet manufacturers have experienced, in some cases, negative results due to the changing nature of route network development and airline restructuring programs. Such manufacturers are being faced with the challenge of determining what the next stage in aircraft technology is. A previous edition of this book stated 2005 would be the year in which the global air transportation industry would be back at normal levels. For the most part, this is true. Some regions of the world were somewhat isolated from the events of 9/11 and more recent events and air carriers of different types and sizes are excelling. In other regions of the world, there are distinctive growth patterns ranging from slow to fast. In 2011, load factors are back up to regular levels and yet airlines continue to struggle as a result of annually increasing operational costs. The global air transportation industry changes on a daily basis and it is important to understand this change must be examined on a regional basis more so than a global basis. As defined by the International Civil Aviation Organization (ICAO), the world consists of North America, Latin America and Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Building on a tested framework of subject areas, this book incorporates the trends, challenges and strategies impacting all regions of the world creating a modern revision suitable for academic and industry use for some time to come. The challenge of an author writing a new edition of a well established book, is to produce something readers
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Essential Paperbacks on Aviation

Aircraft Command Techniques

Airline Marketing and Management

NEW Air Transportation

Aviation and Tourism

Buying the Big Jets

Fatigue in Aviation: A Guide to Staying Awake at the Stick

Aviation Psychology in Practice

Culture at Work in Aviation and Medicine

Foundations of Airline Finance

The Airline Training Pilot

Beyond Aviation Human Factors

Order online and save 10%

The Human Contribution

Human Factors in Multi-Crew Flight Operations

Introduction to Air Transport Economics

Human Factors for Pilots

NEW Human Performance on the Flight Deck

The Limits of Expertise

Human Factors in Flight

Managing Maintenance Error

The Multitasking Myth

Safety Management Systems in Aviation

Straight and Level

Discounts on multiple copy orders (10 copies or more)

More books, more information

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