INDUSTRIAL EXPOSURE REPORT ON RELIANCE COMMUNICATIONS LIMITED

SUBMITTED BY: RASHI BALIYAN BBA-4C ROLL NO. 132

OVERVIEW OF SERVICE SECTOR

Service sector is the lifeline for the social economic growth of a country. It is today the largest and fastest growing sector globally contributing more to the global output and employing more people than any other sector. The real reason for the growth of the service sector is due to the increase in urbanization, privatization and more demand for intermediate and final consumer services. Availability of quality services is vital for the well being of the economy. In advanced economies the growth in the primary and secondary sectors are directly dependent on the growth of services like banking, insurance, trade, commerce, entertainment etc. Indian Service Sector In alignment with the global trends, Indian service sector has witnessed a major boom and is one of the major contributors to both employment and national income in recent times. The activities under the purview of the service sector are quite diverse. Trading, transportation and communication, financial, real estate and business services, community, social and personal services come within the gambit of the service industry. One of the key service industry in India would be health and education. They are vital for the countrys economic stability. A robust healthcare system helps to create a strong and diligent human capital, who in turn can contribute productively to the nations growth. Post Liberalization The Indian economy has moved from agriculture based economy to a knowledge based economy. Today the IT industry and ITE'S industry are the dominant industry in the service sector. Media and entertainment have also seen tremendous growth in the past few years .

CONTRIBUTION OF SERVICE SECTOR IN INDIAN ECONOMY

The service sector now accounts for more than half of India's GDP: 51.16 per cent in 1998-99. This sector has gained at the expense of both the agricultural and industrial sectors through the 1990s. The rise in the service sector's share in GDP marks a structural shift in the Indian economy and takes it closer to the fundamentals of a developed economy (in the developed economies, the industrial and service sectors contribute a major share in GDP while agriculture accounts for a relatively lower share). The service sector's share has grown from 43.69 per cent in 1990-91 to 51.16 per cent in 1998-99. In contrast, the industrial sector's share in GDP has declined from 25.38 per cent to 22.01 per cent in 1990-91 and 1998-99 respectively. The agricultural sector's share has fallen from 30.93 per cent to 26.83 per cent in the respective years. Some economists caution that if the service sector bypasses the industrial sector, economic growth can be distorted. They say that service sector growth must be supported by proportionate growth of the industrial sector, otherwise the service sector grown will not be sustainable. It is true that, in India, the service sector's contribution in GDP has sharply risen and that of industry has fallen (as shown above). But, it is equally true that the industrial sector too has grown, and grown quite impressively through the 1990s (except in 1998-99). Three times between 1993-94 and 1998-99, industry surpassed the growth rate of GDP. Thus, the service sector has grown at a higher rate than industry which too has grown more or less in tandem. The rise of the service sector therefore does not distort the economy.

Within the services sector, the share of trade, hotels and restaurants increased from 12.52 per cent in 1990-91 to 15.68 per cent in 1998-99. The share of transport, storage and communications has grown from 5.26 per cent to 7.61 per cent in the years under reference. The share of construction has remained nearly the same during the period while that of financing, insurance, real estate and business services has risen from 10.22 per cent to 11.44 per cent. The fact that the service sector now accounts for more than half the GDP probably marks a watershed in the evolution of the Indian economy.

RELIANCE COMMUNICATIONS LIMITED

Reliance Group
Looking back, looking forward
Reliance Group, an offshoot of the Group founded by Shri Dhirubhai H Ambani (1932-2002), ranks among Indias top three private sector business houses in terms of net worth. The group has business interests that range from telecommunications (Reliance Communications Limited) to financial services (Reliance Capital Ltd) and the generation and distribution of power (Reliance Infrastructure Limited). Reliance Groups flagship company, Reliance Communications, is India's largest private sector information and communications company, with over 150 million subscribers. It has established a pan-India, high-capacity, integrated (wireless and wireline), convergent (voice, data and video) digital network, to offer services spanning the entire infocomm value chain. Other major group companies Reliance Capital and Reliance Infrastructure are widely acknowledged as the market leaders in their respective areas of operation.

Reliance: Contribution to Indian Economy

Turnover: USD 34.7 billion Gross Profit : USD 4.9 billion Revenues equivalent to 2.9% of Indias GDP 12% of Indias total exports 6.5% of the Government of Indias indirect tax revenues 5.7% of the total market capitalization 13.4% weightage in the BSE Sensex 11.7% weightage in the Nifty Index

Reliance: Global Ranks Global Rank

Net Sales 269 Net Profit 179 Net Worth 190 Assets 299 73 15 36 52

Indias only private sector company to list in Fortune 500 list Amongst the fastest growing companies in Fortune 500

Shri Anil D. Ambani

COMPANY PROFILE
Reliance Communications Limited is the flagship Company of Reliance Anil Dhirubhai Ambani Group, India's third largest business house. The company is India's largest private sector information and communications company, with over 100 million subscribers. They have established a pan-India, high-capacity, integrated (wireless and wireline), convergent (voice, data and video) digital network, to offer services spanning the entire infocomm value chain. The company shares are listed on the National Stock Exchange and the Bombay Stock Exchange. The company offers the full value chain of wireless (CDMA and GSM), wireline, national long distance, international, voice, data, video, Direct-To-Home (DTH) and internet based communications services under various business units organized into three strategic customer-facing business segments; Wireless, Global and Broadband. These strategic business units are supported by passive infrastructure connected to nationwide backbone of Optic Fibre Network fully integrated network operation system and by the largest retail distribution and customer services facilities. The Company also owns through its subsidiaries, a global submarine cable network infrastructure and offers managed services, managed Ethernet and application delivery services. The company is India's first telecom service provider offering nationwide CDMA and GSM mobile services with digital voice clarity. Their mobile portal, R World, offers the widest range of mobile content spanning e-commerce, m-commerce entertainment, music, news, astrology, cricket, bollywood, maps, search, one-click set-up, access to email and

social networking. The company offers the most comprehensive portfolio of enterprise voice, data, video, internet and IT infrastructure services catering to large, medium and small enterprises for their communications, networking and IT infrastructure needs. Their product portfolio includes national and international private leased circuits, broadband internet access, audio solutions including Centrex, toll free services, voice VPN, video conferencing , MPLS-VPN, remote access VPN, Global MPLS VPN managed internet data centre (IDC) services to name a few. The company operates nationwide Direct-to-Home satellite TV services under its wholly owned subsidiary, Reliance Big TV Limited (Big TV). They formed an alliance with Polycom Inc., the global leader in tele-presence, video and voice solutions, to introduce world's first wireless, high-resolution video and CD-quality audio, conferencing service along with simple-to-use content sharing capabilities - at a bandwidth speed of 256 kbps at any place. They own and operate the world's largest next generation IP enabled connectivity infrastructure, comprising over 2,77,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region. Reliance Communications Ltd was incorporated on July 15, 2004 as a private limited company with the name of Reliance Infrastructure Developers Pvt Ltd. In July 25, 2005, the company was converted into public limited company and the name was changed to Reliance Infrastructure Developers Ltd. During the year, the company altered the objects clause of the memorandum of association to carry on the business of telecommunication, infrastructure, telecommunication system, telecommunication network and telecommunication services. In August 3, 2005, they further changed their name to Reliance Communication Ventures Ltd. In August 11, 2005, the equity shares of the company were acquired by Reliance Industries Ltd and thus the company became the wholly owned subsidiary of Reliance Industries Ltd. As per the scheme of arrangement, all the properties, investments, assets and liabilities related to Telecommunication Undertaking of Reliance Industries Ltd was transferred and vested in the company on a going concern basis with effect from December 21, 2005. In March 6, 2006, the equity shares of the company were listed on the Bombay Stock Exchange Ltd and the National Stock Exchange of India Ltd. In June 7, 2006, the name of the company was changed from Reliance Communication Ventures Ltd to Reliance Communications Ltd. As a result of a Scheme of arrangement with Reliance Industries Limited, the company became the holding company of minority interests in the telecommunications companies formerly controlled by Reliance Industries Ltd. The company restructured the telecom businesses by realigning

the economic ownership of various businesses into the company. Under a Scheme of Amalgamation and Arrangement which became effective from September 12, 2006, inter alia, Reliance Infocomm Ltd, Ambani Enterprises Pvt Ltd, Reliance Business Management Pvt Ltd, Formax Commercial Pvt Ltd, Reliance Communications Technologies Ltd, Reliance Software Solutions Pvt Ltd, Reliance Communications Solutions Pvt Ltd and Panther Consultants Pvt Ltd were amalgamated with the company and the and Network division of Reliance Communications Infrastructure Ltd was de-merged to the company. Upon the Scheme of Amalgamation and Arrangement all the subsidiaries of erstwhile Reliance Infocomm Ltd, Reliance Infocomm Infrastructure Pvt Ltd, Reliable Internet Services Ltd and Campion Properties Pvt Ltd including the subsidiaries of Reliance Communications Infrastructure Ltd, Reliance Telecom Ltd and Flag Telecom Group Ltd became the subsidiaries of the company. During the period 2006-07, Paradox Studios Ltd, Reliance Digital World Ltd and NIS Sparta Ltd ceased to be subsidiaries of the company and Gateway Net Trading Pte Ltd, Reliance Communications (Singapore) Pte Ltd, Reliance Communications (Hong Kong) Ltd, Reliance Communications (New Zealand) Pte Ltd, Reliance Communication (Australia) Pty Ltd. RCOM Malaysia SDN BHD, Synergy Entrepreneur Solutions Pvt Ltd and Reliance Next Generation Technology Pvt Ltd became subsidiaries of the company. During the year 2007-08, Reliance Tech Services Pvt Ltd, Reliance Big TV Ltd, Yipes Holdings Inc, Reliance Globalcom Services Inc, Yipes Systems Inc, YTV Inc, Anupam Globalsoft (U) Ltd, Lagerwood Investments Ltd and Reliance Telecom Infrastructure (Cyprus) Holdings Ltd became the subsidiaries of the company. While, Flag Projects Pte Ltd, Alsign Holdings Pte Ltd, Actaram Capital Pte Ltd, Reliance Telephones Ltd and Gateway Net Trading Pte Ltd ceased to be subsidiaries of the company. As per the scheme of arrangement amongst the company, Reliance Telecom Limited (RTL) and Reliance Infratel Limited (RITL), the passive infrastructure of the Company and RTL was de-merged and vested into RITL, with effect from April 10, 2007. The group structure involving various subsidiaries of the company was reorganized during the year. Consequently, Reliance Infoinvestments Ltd and Synergy Entrepreneur Solutions Pvt Ltd amalgamated with Reliance Communications Infrastructure Ltd with effect from July 23, 2007 and September 1, 2007 respectively and Reliable Internet Services Ltd amalgamated with Reliance Telecom Ltd with effect from September 29, 2007. FLAG Telecom USA Ltd was merged with Yipes Holdings Inc. with effect from December 17, 2007. During the year, the company acquired Uganda-based company Anupam Globalsoft (U) Ltd,

holding Public Infrastructure Provider License and Public Service Provider License to offer Mobile, Fixed Line, Internet, National and International Long Distance services, in addition to WiMax and Wifi services, marking their entry in Uganda In April 2008, they also acquired controlling stake in Reliance WiMax World Limited (formerly eWave World Limited), a UK headquartered company focused on the rapidly developing market for wireless telephony services using the WiMAX technology standard. During the year 2008-09, the company launched GSM services in 14 service areas and commenced commercial operations. They received start-up spectrum to launch GSM services from Department of Telecommunications (DoT) under their existing Unified Access Service License (UASL) in 14 service areas. Reliance Big TV Ltd, a wholly owned subsidiary of the company launched fully Digital Home Entertainment Direct To Home (DTH) Service on the most advanced MPEG 4 DTH Platform. During the year, Reliance Vanco Group Ltd and their subsidiaries, Reliance WiMax World Ltd and Gateway Net Trading Pte Ltd became the subsidiaries of the company. While, FLAG Telecom France Network SAS, FLAG Telecom France Services EURL, FLAG Telecom Korea Ltd and FLAG Telecom Espana SA ceased to be subsidiaries of the company. The company rolled out their fastest Wireless Internet service, 'Reliance Netconnect Broadband Plus', with a downlink speed of up to 3.1 Mbps. This makes Netconnect Broadband Plus best suited for video streaming, video surveillance, rich media content and superior Internet browsing. The company through their wholly owned subsidiary, Reliance Communications Infrastructure Ltd, formed a joint venture with Krishak Bharati Cooperative Ltd (Kribhco), a premier co-operative society with an unparalleled marketing network in rural India. The company made a tie up with Flytxt, a leading technology provider, for the implementation of an integrated carrier-class mobile marketing software platform called Neon on the RCOM Network. Also, they made a tie up with SAS for better business intelligence and analytics and AMDOCS for Customer Self Service systems. During the year 2009-10, Global Innovative Solutions Pvt Ltd, Reliance WiMax D.R.C. B.V, Reliance WiMax Gambia B.V. Reliance WiMax Mauritius B.V., Reliance WiMax Mozambique B.V, Reliance WiMax Niger B.V., Reliance WiMax Zambia B.V., Access Bissau LDA became the subsidiaries of the company. While, Reliance Mobile Ltd and Vanco (India) Pvt Ltd ceased to be subsidiaries of the company. As per scheme of arrangement between the company and Reliance Infratel Ltd, the Optic Fiber Undertaking of the company was de-merged and transferred to Reliance Infratel Ltd with effect from April 1, 2008.Also, Reliance Gateway Net Ltd, a wholly owned subsidiary of the company

amalgamated with the company with effect from July 13, 2009. During the year, the company won the prestigious Global World Communication Awards 09, held in London. They also won this award in the Best Device Category where they participated with a new network device, developed with CISCO. The company was the only Indian company to win an award at WCA 09. The company received the Frost and Sullivan Market Share Leadership award for 'Data Center and Managed Services' category (FY 2009). They also received INFOCOMM - CMAI National Telecom Award for the 'Largest Telecom Network' category, presented by Secretary, DoT and Chairman, Telecom Commission. Reliance Communications Limited is the flagship Company of Reliance Anil Dhirubhai Ambani Group, Indias third largest business house.Reliance Communications is Indias foremost and truly integrated telecommunications service provider. The Company, with a customer base of over 85 million including over 2.2 million individual overseas retail customers, ranksamong the Top 5 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers. Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the worlds largest next generation IP enabled connectivity infrastructure, comprising over 277,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

HISTORY OF -2006

RELIANCE COMMUNICATION

-Nokia and Reliance Communications Ltd have joined hands to market the Nokia 1255 mobile handset in India at a price of Rs 1,999. -Reliance Comm. forays into video conferencing. -2007 - Reliance Communications rolled out a range of mobile handsets priced at between Rs 777 and Rs 888, shaving by half to one-third the existing entry level mobility costs in the country. - Reliance Communications Ltd has informed that the Board of Directors of the Company at its meeting held on July 17, 2007, has appointed Shri. A K Purwar, former Chairman of State Bank of India, as an Additional Director of the Company with effect from July 17, 2007.

-Reliance Communications Ltd has launched Money Transfer through mobile phones across the country through it's tie-up with ICICI Bank. -Microsoft Corp and Reliance Communications (RCom) announced their joint foray into Internet Protocol Television (IPTV) or simply put television on internet instead of the traditional route.

-2008
-The US-French telecom equipment supplier Alcatel-Lucent and Reliance Communications announced on May 12, a joint venture to provide network services to telecommunications operators.

-2009 - Telecom operator Etisalat DB, formerly known as Swan Telecom, will be outsourcing its telecom infrastructure requirements to the Anil Ambani Group company Reliance Communications as part of a Rs 10,000-crore deal spread over the next 10 years. - Reliance Communications announced its partnership with Microsoft for offering Windows Mobile solutions on its wireless networks where according to the agreement, Microsoft is said to offer Windows Mobile solutions to RCom customers, including push email support, chat, photo-sharing, content back-up and other applications. - Reliance Communications on Nov 27 introduced one paise per SMS for both GSM and CDMA customers, triggering a war of tariffs on data services from voice calls. -2010 - Reliance Communications has entered into a pact with Polycom Inc, the global leader in tele-presence, video and voice solutions, in order to introduce world's first wireless, high-resolution video conferencing service. - Reliance Communications (RCom) has inked an alliance with GetJar. Under the alliance, GetJar will offer Reliance Communications its extensive catalogue of over 65,000 free mobile applications. - Reliance Communications, today announced an unlimited internet access plans called -MobileNet Plan, under which, the subscribers of both post paid as well as pre paid can access unlimited mobile internet at Rs 99 per month.

MISSION AND VISION Vision

By 2015, be amongst the top 3 most valued Indian companies, providing Information, Communication & Entertainment services, and being the industry benchmark in Customer Experience, Employee Centricity and Innovation. MISSION

Meeting and exceeding Customer expectations with a segmented approach Establishing, re-engineering and automating Processes to make them customer centric, efficient and effective Incessant offering of Products and Services that are value for money and excite customers

Providing a Network experience that is best in the industry Building Reliance into an iconic Brand which is benchmarked by others and leads industry in Intention to Purchase and Loyalty Developing a professional Leadership team that inspires, nurtures talent and propagates RCOM Values by personal example.

KEY COMPETITORS OF RELIANCE COMMUNICATION

If all goes well according to the Anil Ambanis planning to take over Hutchison Essar, the Reliance Communications will get the top most position in Indias telecom industry. The Reliance Com. will be the largest telecom company in the country. With taking control of Hutchison Essars GSM mobile services in India, Reliances market share would go to more than 36.3 per cent from 20 per cent in terms of GSM and CDMA combined.

If the take over will go through, Rel. Com. will fetch top position from Bharti. Bharti has over 22 per cent of market share and a subscriber base of more than 30.3 million in India. Reliances subscriber base will go up from currently 28.6 million to more than 46 million. Reliance has now the GSM operations in nine circles. It will enter into 16 GSM circles across the country with this take over. According to Macquaire Research, If the acquisition comes through, Reliance Com. will become market leader in 13 out of the 16 circles where Hutch is operating currently. The West Bengal and Kolkata will be only overlapped circles where both Hutch as well as Reliance is operating GSM services. On the financial angle equity the Reliance will have the upper hand over its competitors in this area. # The Reliance-Hutch has the second highest ARPU (Rs 351) in the business after Bharti (Rs 372). # Hutch generates the best average revenue per minute and Reliance one of the lowest. # In the 12 of the circles its cost of network operations would be lower than other competitors. # According to Macquaire Research the combined revenues of Reliance-Hutch will have greater revenue growth.

ORGANIZATION STRUCTURE

CHAIRMAN

PRESIDENT (PERSONAL BUSINESS)

PRESIDENT (ENTERPRISES BUSINESS)

PRESIDENT (HOME BUSINESS)

SENIOR V.P

V.P

G.M

D.G.M

A.G.M

SENIOR MANAGER

MANAGER

DEPUTY MANAGER

ASSISTANT MANAGER

MANAGEMENT TRAINING

INTRODUCTION ABOUT MARKETING STRATEGIES

Airtel beware... As Anil Ambani gets more serious about the GSM route, your nemesis is finally here! If you formulate a list of India Inc.s most aggressive, Reliance Communications would be a frontrunner. Be it the sassy branding activities, bold marketing campaigns or strong below the line activities, RCL has constantly stormed the Indian telecom market with its aggressive streak. One experiences this belligerence in RCLs approach, even when talking to Sanjay Bahl, Branding Head of the company: Reliance has been a pioneer in spear heading the value creation and product innovation in the Indian telecom market. The

spirit of our marketing strategy lies in leading the market growth, he iterates. Always hawkish in its approach, the RCL brand has been creating maximum stir over the last few months, by launching a series of campaigns last year. Most of its initiatives like the Mobile TV, RIL India calling card, internet on the move and One India Plan (launched by RCL even before BSNL) went a long way in changing traditional market paradigms. Our Go Colour campaign (Baton baton mein rang chaa gaye hain) and Bus batan dabao campaign have been popular, says Sanjay. All this aggression plus cheap lifetime validity offers and a phone@Rs 777 have resulted in record monthly subscriber additions and an astounding net profit increase of 612%.

7 Ps of marketing for Reliance Communications

Product Reliance mobile always faced the problem of weak network. So to correct the major have invested over Rs 300 crore to upgrade to NGIP (Next Generation IP) network. Product has to sell itself. Now they are launching about more than 1100 network towers to provide more coverage to its customers. Price There are many ways to price a product. The pricing policy/ strategy vary in various situations. In case of Reliance mobiles they have priced their product at a very low price & they also come up with new plans. Place Another element of Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. Reliance Mobiles do not find it very difficult to find the distribution channel because they are the old players and distribute their product in India.

Promotion Another one of the 4Ps is promotion. This includes all of the tools available to the marketer for marketing communication. Reliance has recently started doing heavy promotions. Physical Evidence Physical Evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. As Reliance mobile provide various rental plans. People Reliance always valued their customers. They provide a very cheap call rates affordable to the lower class. Process Process is another element of the extended marketing mix, or 7Ps.There are a number of perceptions of the concept of process within the business and marketing literature.

SERVICE

RECOVERY STRATEGIES:

1. BLUE PRINT PROCESS 2. PROBLEMS ENCOUNTERED 3. SUGGESTIONS FOR IMPROVEMENT

Service is involved with the need to satisfy the customer. Professional business firms attempts to sell their competence and build reputation. Service organizations occasionally make a mistake and might mistreat their customers. A good service recovery can turn a disgruntled customer into loyal one and turn a frustrating experience into a fond memory. One way to enhance service recovery us to motivate the front line employees to identify problems and empower them to correct service mistakes. Reliance's reputation depends on earning the trust of

its customers. Their loyalty is vital to the long-term success of our business. Important consumer issues include the clarity of our pricing, the responsibility of our marketing material, the way they handle customer privacy and measures to protect customers from inappropriate content, contact and commercialism. They also address other consumer issues such as responsible mobile phone use, driving safety and mobile theft. Customers can now access an everexpanding range of features and services on their mobile phones, including picture messaging, downloadable games, music, pictures and video clips, internet access and mobile television. These technologies bring significant benefits to our business and personal lives, but can also raise concerns about misuse.

SERVICE BLUE PRINT OF RELIANCE COMMUNICATION

PHYSICAL EVIDENCE

PARKING LOT

TICKET TABLE, COUPAN CHAIR MACHINE ETC. GET SLIP VISIT DESIRED COUNTER TELL PROBLEM

TABLE, CHAIR ETC. GIVE FULL DATA GET DATA

PARKING LOT, DOOR LEAVE SHOWROOM

CUSTOMER

VISIT SHOWROOM

EMPLOYEE ON STAGE LINE OF VISIBILITY

EMPLOYEE BACK-STAGE LINE OF INTERNAL INTERACTION SUPPORT CENTRE COMPUTER PRINTER SOFTWARE ETC.

SOLVE PROBLEM

SOFTWARE ETC.

PROBLEMS AND SUGGESTIONS

Service Blueprint of Reliance Communication for a small problem solving The above blue print is for the person who faces some problem while getting the service and he approaches for a complaint to the showroom. In the show room the first thing he comes in contact is the parking lot followed by the slip delivering machine. The slip gives the token number for meeting the executive in the showroom. The physical evidence in the show room are the chairs, tables, ticket vending machines etc. the person will meet the executive and will tell him the problem. The interaction between the executive and the customer is the line of visibility. The executive will transfer the problem to the back office that will solve the problem. The interaction between onstage and back stage is separated by line of interaction. The person will get its problem solved in the better and convenient way. The support service which will help the service are the computer, software etc. these will help the employee provide the better service.

RECRUITMENT PROCESS
STEP 1: MANPOWER PLANNING.

AOP(Annual Operating Plan), this process is taken up every year. It is taken up at Personal Level and Entity Level. Several points like Revenue generation, Acquisition number, etc.
STEP 2: SOURCING ACTIVITY.

There are three types of sourcing done at Reliance. After the resumes of candidates are chosen then the same is sent to the department head where the vacancy arises. The department head will then shortlist the same and they ask the HR department to fix an interview with the selected candidates. There are two type of interview which is taken up at Reliance, firstly the Functional interview and then the Functional Head and HR Head takes the interview.
INTERNAL SOURCING

Employee Reference Re-employment of former employee

EXTERNAL SOUCING

Placement Consultant Ruchika, the Age, the Avenue. Job Portals - Monster, NAUKRI. Campus Recruitment

STEP 3: APPROVAL.

The HR executives will Negotiate the CTC with the candidate. The approval is sent to the CRC (Corporate Recruitment Cell). Then after it is sent to ECRC. Then the same is sent to CRL. The same is then sent to Management for SAP Applicant Code. The applicant code is given to HR CIRCLE. OFFER is made to the candidate, which leads to the Joining Procedure.

AVERAGE TIME PERIOD:

The process of recruitment takes about 10 15 days

ELIGIILITY CRITERIA:

Education Qualification MBA with any specialization Not frequent job changes Tenure of last job should at least be 1.5 2 yrs
OTHER REQUIREMENTS:

Reference check is usually done for High level job The recruitment may differ with the current position of the business

INTERNAL SOURCING

In the event of an open position in Reliance Communication, suitable candidates are first searched internally within the organization. This is based upon in-house talent which could be redeployed.

Advertisement for internal vacant position is done by following two ways:

Through sending mail to all Reliance Infocomm employees across all locations including DAKC (Dhirubhai Ambani Knowledge City) Through DAKC Circular Employees of Reliance Communication who have completed more than 12 months of continuous service only those employees can apply for position placed on Intranet. Internal candidates are considered in accordance with their abilities and potential. The process is coordinated by CRC (Central Recruitment Cell) at Corporate Office.

EMPLOYEE REFERENCE: In Reliance Communication, Employees can refer a candidate

with whom he/ she have worked in his/ her previous employment. Employees can check available vacancies on Intranet and can submit the resumes of prospective candidates who fit the Job profile.

RE-EMPLOYMENT OF FORMER EMPLOYEE: Re Hiring of an employee done in Reliance

Communication with a view to take trained manpower back in the company. Re

Hiring is done as per the policy issued by Central Recruitment Cell at Corporate Office

EXTERNAL SOURCING

PLACEMENT CONSULTANCY: The placement agencies call for resumes of prospective

candidates, which act as a good source of recruitment for the companies. Consultants interview candidates and shortlist those according to the criteria laid down by the companies. This helps the employer to interview a limited number of potential candidates, the minimizing the time taken in receiving and sorting applications, etc.

Reliance Communication chooses Consultants having national presence. This sourcing option is only considered by the company when there is scarcity for candidates with requisite experience and skills.

JOB PORTAL: The spread of Internet has enabled employers to search for candidates

globally and has made recruitment easier. If vacancy arises, Reliance Communication browses the profile of candidates from the Job portal like naukri.com, monsterindia.com and then candidates are accessed through e-mail or telephone.

CAMPUS RECRUITMENT: Reliance Communication goes for Campus recruitment every

year for technical department. For management level recruitment, it goes for campus recruitment as per requirement.

For filling up position for MT (Management Trainee), following procedure is followed by Reliance Communication:

HR representative of Reliance Communication gives Description about Job to all candidates Written Test i.e. (MAT) Mental Ability Test is taken for those candidates who has got aggregate 60% in all semesters. GD (Group Discussion) is conducted for those candidates who had successfully pass MAT. At last PI (Personal Interview) is conducted for those candidates who had passed out GD and Personal Interview is taken by respective head of department and HR Head. For filling up position for GET (Graduate Engineering Trainee), following procedure is followed by Reliance Communication:

HR representative of Reliance Communication gives Description about Job to all candidates Written Test i.e. (MAT) Mental Ability Test is taken for those candidates who has got aggregate 60% in all semesters. At last PI (Personal Interview) is conducted and Personal Interview is taken by respective head of department and HR Head. MT position includes candidates having Educational qualification in MBA and GET Position includes candidates having Educational qualification in BE (E&C, Electronics).

MT is placed in either of the following departments: Prepaid Postpaid PCO Customer Care Commercial HR Web world

GET is placed in Network Department.

INTERVIEW
Interview is the oral assessment of the candidates for employment. This is the most essential step in the selection process. In this step the interviewer matches the information obtained about the candidate through various means to the job requirements and to the information obtained through his own observation during the interview. Interview gives the recruiter an opportunity: To size up the candidate personally To ask questions that are not covered in tests To make judgments on candidates enthusiasm and intelligence. To assess subjective aspects of the candidate facial expressions, appearance, nervousness and so forth. To give facts to the candidate regarding the company, the policies, programmes, etc. and promote goodwill towards the company.

MODE OF INTERVIEW
PERSONAL INTERVIEW: Personal Interview is a formal in-depth conversation conducted to evaluate the applicants acceptability. In a personal interview, candidates are accessed on behavioral and personality characteristics, functional and managerial competencies and other factors like education, experience etc. Based on the candidates performance in the interview, the interview panel rates the candidate and takes the selection decision.

VIDEO CONFERENCE: At Reliance Communication, usually face to face

interviews are conducted but for those candidates who are located at other state for them video conference interviews are conducted. The use of video conferencing can add value to the process by allowing real time, face-toface interactions without the costs associated with physically transporting candidates to the campus. Reliance Communications uses Video conference for following reasons:

Time savings Faster Decision making Cost savings in candidate travel, lodging, etc. An opportunity to meet the candidates before narrowing the list

An opportunity to see and converse with candidates, evaluate their responses to questions and gauge their interest in the position.

TELEPHONIC INTERVIEW: There are various reasons to take a telephonic interview. For example, in certain location Reliance Communications does not have its Webworld, so in that case the interview of that candidate will be taken over telephone. Even if the interview of a candidate cannot

happen through video conference because of unavailability of any Webworld timings, then telephonic interview is taken.

CAMPUS RECRUITMENT: For GET, Interview is taken by respective functional

head and HR head and for MT Interview is taken by 2-3 functional heads, HR head and final interview is taken by Circle CEO.

LEVELS OF DESIGNATION & EXPERIENCE

L1: VICE PRESIDENT, Sr. VICE PRESIDENT, PRESIDENT.(LEADERSHIP POSITIONS) EXPERIENCE: 17 20 + years L2: DEPUTY GENERAL MANAGER, GENERAL MANAGER.(MAGERIAL POSITIONS) EXPERIENCE: 11 15 + years L3: ASSISTANT MANAGER, MANAGER, Sr. MANAGER.(EXECUTIVE POSITIONS) EXPERIENCE: 5 11 + years L4: EXECUTIVE, Sr. EXECUTIVE.(SUPPORT POSITONS) EXPERIENCE: 2 4 + years GET, MET, DET: Trainees EXPERIENCE: Fresher

REFERENCE CHECK

Once the hiring decision is taken, the candidate is contacted and informed about the decision to conduct a reference check with the referees whose names have been provided in the personal history form. Many employers request names, addresses and telephone numbers of references for the purpose of verifying information and perhaps gaining additional background information on an applicant. References are checked for following reasons: To check whether or not the applicant was truthful about his or her employment history. To know weaknesses, strengths of the applicant.

SELECTION DECISION

After obtaining information through the preceding steps, selection decision is to be made. The other stages of selection process have been used to narrow the number of candidates. The final decision is to be made from the pool of individuals who pass the tests, interviews.

TRAINING AND DEVELOPMENT

Training is the second most steps after the recruitment and selection of employees. Companies have to train them for making comfort to doing job. They include certain phases in their training: 1. Theoretical knowledge about the networks and layers. 2 . Theoretical knowledge about the MINS from the documentSRS_MINS which was provided by the company to us on our personal computer at reliance communication. 3.Testing of the project. It includes the checking of the message flow between the network subsystem when a call is initiated or released. In reliance communication their training as based upon MINS (mobile integrated network system).It was a newly prepared project for wireless communication by the reliance info. Comm SOME FOCUSED AREAS OF TRAINING INCLUDE: Conducting organizational needs assessments to identify areas for development Strategic planning for leadership teams to solidify organizational vision, mission and core values Leadership retreat and conference planning Customized training sessions in the following areas: Leadership development Effective communication Change management Building effective teams Conflict management Strength development Customer service

MOTIVATION
Motivation play a great role in the development on an employee in RELIANCE COMMUNICATION .Reliance give both financial as well as non financial motivator to there employee .What type of motivational tool given in reliance info comm.? Annual salary revision. Promotion Job enrichment Delegation & authority Telephone facility Bonus Quarter Reliance share etc WAGE & SALARY Reliance Info comm. CTC Policy Limits : Components Limit (Rs. p.a.) Office wear allowance All levels Rs.30000/Medical Rs.15000/- all levels Fuel & Maintenance For all levels a. up to 1000 cc : Rs.111000/b. above 1000 cc : Rs.150000/Persons choosing the above will not be able to choose Conveyance Allowance Food coupons Rs.15600/- for all levels Gift vouchers Rs.5000/- for all levels LTA 2 months Basic pay for all levels

HRA 50% of Basic pay Conveyance allowance Rs.9600/- for all levels for persons not choosing Fuel & Maintenance Children Education Allowance (CEA) / Children Hostel Allowance (CHA)For all levels CEA Rs.24000/CHA Rs. 7200/Superannuation Any amount upto 15% of Basic pay for all levels.

REFRENCES
www.google.co.in www.slideshare.com www.scribd.com www.relianceadagroup.com