Mahindra & Mahindra Logo Parent Company Category Sector Tagline/ Slogan

Mahindra Sedans, SUVs, Two-wheelers Automobiles Rise; Every 2 minutes a Mahindra is born Mahindra SUVs have a stronghold in the Indian commercial taxi market which have good performance o tough terrains STP Complete automobile segment including sedans & SUVs

USP

Segment

Young executives from the Target Group upper-middle income bracket A brand which promotes new thinking, accepts no limits and drives positive change Product Portfolio 1. Mahindra Bolero 2. Mahindra Renault Logan 3. Mahindra Scorpio 4. Mahindra Verito Brands 5. Mahindra Xylo SWOT Analysis 1. Mahindra has been one of the strongest brands in the Indian automobile market 2. Mahindra group give employment to over 110,000 employees 3. Excellent branding and advertising, and low after sales service cost

Positioning

Strength

Strength

4. Sturdy SUVs good for Indian roads and off-road terrain 1. Mahindras partnership with Renault did not live up to international quality standards through their brand Logan

Weakness

1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market 4.Growing in the market through electric car Reva (controlling stake) and entry Opportunity into two-wheeler segments 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands 4. Substitute modes of public transport like buses, metro trains etc Threats Competition 1.Honda 2.Toyota 3.Nissan 4.Hyundai 5.Fiat 6.Mitsubishi 7.Maruti Udyog 8.Tata Motors 9. Skoda 10. Toyota 11. Volkswagen Competitors 12. Ford

Mahindra Bolero Logo Parent Company Category Sector Tagline/ Slogan USP

Mahindra SUV Automobiles Take on anything Spacious, Affordability STP Middle level SUV Segment

Segment Target Group Big Family/ Powerful Cars freak Positionin A powerful SUV for good off-road g performance SWOT Analysis 1.Good performance for long distances 2.Powerful player in the taxi/rental segment 3.Good presence in the rural and tier-2 cities segment Strength 4.Maintanence cost is low 1.Many SUVs in the market by Weakness Mahindra themselves 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by Opportuni more advertising 3.Newer innovations ty 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport Competition 1.Innova Competit 2.Tavera 3.Safari ors Threats

Mahindra Renault Logan Logo Parent Company Category Sector Tagline/ Slogan USP

Mahindra Sedan Automobiles The answer is here Features, Design STP Middle level Sedan segment Positioned to capture the market graduating from hatchbakc to sedan

Segment

Target Group Positionin g A low end luxury sedan SWOT Analysis

1.JV between two strong brands Mahindra and Renault 2.Low maintenance 3.Popular car in the luxury taxi/rental industry 4.Good mileage and Strength performance 1.Percieved as a car for commercial purposes only 2.Despite JV, couldn't Weakness penetrate market 1.Increasing purchasing power and growing target base 2.Leverage strong brand Opportuni name by more advertising 3.Newer innovations ty 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport Threats Competition Competit 1.Accent 2.Ikon ors

Mahindra Scorpio Logo Parent Company Category Sector Tagline/ Slogan USP

Mahindra SUV Automobiles Nothing else will do Affordability, strength STP Middle level SUV Segment Big Family/ Powerful Cars A low end SUV too conquer all type of terrain SWOT Analysis 1.Good performance for long distances 2.Powerful player in the taxi/rental segment

Segment Target Group Positionin g

3.Good presence in the rural and tier-2 cities segment Strength 4.Maintanence cost is low 1.Limited international Weakness market 1.Increasing purchasing power and growing target base 2.Leverage strong brand Opportuni name by more advertising 3.Newer innovations ty 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport Threats Competition 1.Innova Competit 2.Tavera 3.Safari ors

Mahindra Verito Logo Parent Company Category Sector Tagline/ Slogan

Mahindra Sedan Automobiles Grow up to Verito It is a rebranded and repositioned version of Logan STP

USP

Segment Target Group Positionin g

Executive sedan segment Young Business executives For boys who mature into men SWOT Analysis 1.Low end luxury and performance car 2.Comparitively low maintenance car 3.Good advertising and Strength marketing 1.Logan, repositioned as Verito, which might not go well with the Weakness consumer 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more Opportuni advertising 3.Newer innovations ty 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport Threats Competition 1.Fiesta 2.Linea 3.Vento Competit ors

Competit 4.City 5.Etios ors

Mahindra Xylo Logo Parent Company Category Sector Tagline/ Slogan USP Segment Target Group Positioning Mahindra SUV Automobiles The era of sedans is now over Looks, Technology, Spacious STP Middle level SUV Segment Big Family / Transport Operators A MUV which will give luxury and performance of a sedan SWOT Analysis 1.Power of a SUV combined with the luxury of a sedan 2.Good advertising and brand visibility 3.Comparitively a low maintenance MUV 1.Limited market share in growing SUV market 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport Competition 1.Innova 2.Tavera

Strength Weakness

Opportunity

Threats

Competitors